USA Small Business PPM Presentation
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USA Small Business PPM Presentation

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Acquiring and keeping customers is more difficult than ever before. Small businesses everywhere are looking for new ways increase the effectiveness of their marketing to strengthen their customer ...

Acquiring and keeping customers is more difficult than ever before. Small businesses everywhere are looking for new ways increase the effectiveness of their marketing to strengthen their customer relationships.
 
In the next 3 minutes we’ll show you why you aren’t reaching all your customers, and tell you how Personalized Priority Messaging, or PPM, will help you cut through the clutter. We’ll also show you how you can PPM-enable your business with Clickatell’s USA Small Business Messaging offer, and how to get noticed by your customers with personalized messaging using Clickatell’s Communicator 2.

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  • Acquiring and keeping customers is more difficult than ever before. Small businesses everywhere are looking for new ways increase the effectiveness of their marketing to strengthen their customer relationships.   In the next 3 minutes we’ll show you why you aren’t reaching all your customers, and tell you how Personalized Priority Messaging, or PPM, will help you cut through the clutter. We’ll also show you how you can PPM-enable your business with Clickatell’s USA Small Business Messaging offer, and how to get noticed by your customers with personalized messaging using Clickatell’s Communicator 2.
  • More and more business owners are realizing that they are not effectively reaching all their customers. This is due to the media clutter that your customers are experiencing every single day.   So with all this media clutter around, how can you position yourself for better customer engagement?
  • Personalized Priority Messaging, also known as PPM, provides you with the opportunity to get your business communication noticed.   How is this achieved?   With mobile communication technologies being adopted so quickly by an expanding number of the global population, personal communication is now possible with customers in remote corners of the world.   PPM is the ability to contact almost anyone in the world with SMS text messages that are immediately read, can be responded to and are valuable to the sender or receiver. The messages are simple, relevant and received at the right time.   In short, PPM is right time, right place, right message communication.
  • PPM is most effective via SMS because the text message “wakes” the mobile handset when the message is delivered.   The messages you send can be replied to by your customers.   Your customers are more receptive to PPM messages than other messages. They are more likely to read them, remember them and act on them. This is evident in the 98% SMS message open rate as reported by Frost & Sullivan. Additionally, Nielsen reports that average response rates for PPM messages are between 26% and 51%.   Impressive.   So how can you PPM-enable your business?
  • Clickatell’s USA Small Business offer lets you mobilize your business communication to increase productivity, reduce operating costs and grow your business.   It includes an easy and immediate online set up , a dedicated US long-number , free inbound messages and up to 1,000 free text messages per month. This means that you can PPM-enable your business at just $24.95 per month. It is super affordable and will easily fit into any small business’s budget.   Clickatell’s USA Small Business offer works with Communicator 2 to deliver PPM messages throughout the USA.
  • Communicator 2 is a simple online application that enables any business to send and receive SMS text messages. Communicator 2 works within your web browser and doesn’t require download or installation.   It’s so easy to use you can get started in 5 minutes. Communicator 2 provides you with easy contact management, allows you to create and use message templates, is suitable for one or two-way messaging and provides you with powerful reporting for superb business intelligence.
  • So, it’s time to cut through the clutter and get your business noticed. PPM is communication that’s valuable to the sender and/or receiver, because the message is simple , relevant to the receiver and received at the right time .   PPM is right time, right place, right message communication. This will help you cut through the media clutter to get your business communication noticed.   Clickatell’s USA Small Business offer puts you in the driving seat of Personalized messaging with up to 1,000 FREE outgoing messages per month, FREE incoming messages and a dedicated two-way US long-number. You’ll also get FREE access to Communicator 2… all for just $24.95 per month.   Sign up today!

USA Small Business PPM Presentation USA Small Business PPM Presentation Presentation Transcript

  • USA Small Business PPM Presentation Grow your business with personalized, timely mobile messages Clickatell Inc. February 2011
  • Small Business introduction Personalized Priority Messaging
    • Acquiring and keeping customers are more difficult than ever before. Small businesses everywhere are looking for new ways increase the effectiveness of their marketing to strengthen their customer relationships.
    • Here’s what we’ll cover in the next 5 minutes:
    Are you failing to reach your customers? How Personalized Priority Messaging (PPM) will help you cut through the clutter PPM - enable your business with Clickatell’s USA Small Business offer Personalized messaging using Clickatell’s Communicator 2
  • Are you failing to reach your customers? 1 Billion PCs installed worldwide 1.7 Billion individuals connected to the internet Your customers receive 21 marketing non-spam emails a week 50 million daily tweets The average consumer is exposed to at least 16,000 advertisements, logos and labels in a single day
  • How PPM will help you cut through the clutter
    • Mobile communication technologies are being adopted globally
    • More than 5 billion mobile phones in use today
    • Your customers’ mobile handsets are persona l to them and attract their attention better than any other device
    • Personalized Priority Messaging (PPM) is the use of mobile text messaging
    • to send and receive personalized messages
    “ 1 in 10 [survey respondents] said they’d rather lose their mother-in-law than their cell phone.” - Leger Marketing
      • Messages are immediately read
      • Messages can be responded to
      • valuable to the sender or receiver, because the message is simple, relevant to the receiver and received at the right time.
  • How PPM will help you cut through the clutter
    • PPM is most effective via SMS because:
      • The text message “wakes” the mobile handset when the message is delivered and either makes a sound or vibrates to attract the attention of its owner.
      • The messages you send can be replied to by your customers.
      • SMS can reach more than 70% of the world’s population.
    • Your customers are more likely to read PPM messages, remember them and act on them.
    “ 98% of text messages are opened” (Frost & Sullivan, 2010) “ between 26% and 51% generate a response” (Nielsen, 2008)
  • Enabling PPM with Clickatell’s Small Business offer
    • Clickatell’s USA Small Business messaging offer lets you mobilize your business communication
    • to increase productivity , reduce operating costs and grow your business.
    • It includes:
    • Clickatell’s USA Small Business offer is affordable and easy to use
    • Works with the Communicator2 web application from Clickatell to deliver
    • PPM messages throughout the USA.
    just $24.95 per month easy and immediate online set up a dedicated number
      • free inbound messages
      • up to 1,000 free
      • text messages
      • per month
  • Communicator 2 makes PPM messaging easy
    • Communicator 2 is a simple online application that enables any business to
    • send and receive SMS text messages.
    • It works within your web browser - no download or installation required.
    • Get started in 5 minutes.
    • Easy contact management
    • Create & use message templates
    • One or two way messaging
    • Powerful reporting
  • Summary
    • It’s time to cut through the clutter and get your business noticed.
    • Personalized Priority Messaging (PPM) is communication that’s valuable to
    • the sender or receiver, because the message is simple, relevant to the
    • receiver and received at the right time.
    • Clickatell’s USA Small Business offer puts you in the driving seat of Personalized
    • communication with your customers with FREE access to Communicator 2 –
    • the online application that makes it easy to send and receive PPM messages.
    PPM … Right Time – Right Place – Right Message
      • Signup today!
      • www.clickatell.com
  • Questions? – visit www.clickatell.com