Wspm

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Wspm

  1. 1. Product design for relationships via analytics,partnerships and product distribution channels
  2. 2.  2007 ridiculous inventory 8 million units Down to < 3 million Building at 400 to 500K per yr Need 1.2 million for replacement / formation
  3. 3.  300 offices, 700 agents, White glove service model Relationship development at scale. Cusp of fundamental technology change and innovation
  4. 4.  Get in front of development with metrics needed Gather customer input requirements FAQ Design Lean startup model to persuade adoption Learn, adapt, iterate Mine analytics back to metrics
  5. 5.  Pilots / Third parties / Beta Cross-functional coordination Drive all aspects of launch product marketing Measure distribution via results (learn adapt)

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