Whole Chain Traceability, pulling a Kobayshi Maru.

Whole Chain Traceability™WHOLE CHAIN TRACEABILITY CONSORTIUM &THE NEED TO IMPROVE ONE-UP/ONE-DOWN INFORMATION SHARING

Lot number: ZPIK7G THE COMPANIES TOOK PRECAUTIONARYSTEPS AS THEY AWAITED TESTING RESULTS FROM FEDERAL REGULATORS… ??

StarTrekINSPIRATION...OUTSIDE THE BOX

The Kobayashi Maru The Kobayashi Maru is a test in the fictional universe of Star Trek.  Starfleet training exercise designed to test the character of cadets in the command track at Starfleet Academy. The tests name describes a no-win scenario  Solution involves redefining the problem (Outside the box).

Improving information sharingFacebook One-up / One-down+ Xerox  Design  Apple  Development  Microsoft  Application Oracle  SaaS, Cloud  Salesforce.com Social Network  My Space  ($580M, Redesigns $35M) Google+

Design INCENTIVES:PRIVACY, SHARING, TRUST, SUSTAINABILITY

Incentives Throughout Privacy, Sharing, Trust… Neutrality!  PMP…prescription monitoring program – Seattle Times  “Not even out of the gate, the PMP program is running into trouble”  Its not that doctors and pharmacists hate it – many lobbied for. But were assured, with law, that they wouldn’t have to pay for it. Different supply chains, different challenges  Big guys / Little guys  Wal-Mart – EDI  Internationally different incentives too…  US / EU / Asia / Brazil

Big Data / Walmart BrazilTracing Beef From Farm to Store. Interesting Product Traceability applicationrequiring Big Data scale for effectivity. http://youtu.be/CDGZIP1nrxY

SustainabilityEmployee Bad Peanut Shopper Processor Retailer FDA Brand Food Consumer Consumer w/o with Info=( Info=)

DevelopmentUSER EXPERIENCE

Granular Data Model Multi-tenancy with Multilevel security (MLS)  US Naval Research Lab / Zynga  D.RichardHipp, SQLite3, Ruby on Rails, MLWeb  100 pct test coverage! Data Model – Pardalis granular  MT database capable of MLS  Flexible Traceability / Metadata driven UI Bottom Line  Number of little databases can be hosted into Facebook scale  Couchbase, Cloudant  Differences! The philosophical split @mlmilleratmit

Scaling User Experience Elastic scaling capabilities  AWS / Azure / GAE / Rackspace Neutral Ground  Build trust for sensitive data store via Universities / WCTC / trusted clouds Expedia / Cassandra  price book (2 billion) wide rows are not always bad (8:1 ratio)  http://slidesha.re/vxlErt Mobile  Provision convenient user experience in real-time  HTML5 / iPhone / Android

 User ExperienceDevelopment  Web Dev NOT Windows Dev  Beautiful design practices for communication and viral adoption  Twitter API  Explorable, Predictable, Consistent  Alex Payne @al3x / cs547 HCI Stanford  http://youtu.be/VVovVjT_H8A  Developers  Productivity 10:1  License cost vs. Open source 8:1  Lines of code, Neo4j 25:1

Software architecture priorities evolvedImage: Barbara Agnew

ApplicationSOCIAL ENTERPRISE

Persuasive Application Adoption Minimum Viable Product (MVP)  The Lean Startup by Eric Ries  Version of a new product which allows a team to collect the maximum amount of validated learning about customers  http://lean.st/ Make it easy for others to adopt your API  Open Source reference application  Push source code to GitHub (Social Coding)  Sponsor Hackathons / StartupWeekend

Cloud Application: Partnership model Enterprise Consumer capture Trusted mobile apps researcher apps Trust and Provenance Granular Food Granular information safety information engine analytics engine Traceability data store - Neutral ground

Improvingone-up/one-downinformationsharing?Few software orlogistics companies areInternet companies!

The SocialRevolution HasJust Begun.Esteban KolskyHype cycle anticipates thetrajectory for technologyevolutions.Gillmor Gangcloudblog.salesforce.com

Powered by big data

The Sports Brain InjuryEpidemicChris Owusu, sustains 3rdconcussion. Won’t be backfor Fiesta Bowl!Microsoft Corporationpartners with X2IMPACTto provide Windows AzureCloud Computinginfrastructure to store,process, and distributehead impact data in realtime.Jim Mora CMO FormerSeahawks / now UCLAhead coach. I2IMPACT / AZURE

Improving one-up / one-down information sharing LASER FOCUS ON THE USER EXPERINCE NEUTRALITY, API, REFERENCE APPS. ENTERPRISE CONNECTED CONSUMERS VIA POLYGLOT TECHNOLOGIES.

References By Clive Boulton  Product strategist, designer, and solution architect  http://about.me/cliveboulton For Whole Chain Traceability™  Catalyzed by Steve Holcombe, CEO, Pardalis  http://www.pardalis.com Trademarks  Trademarks belong to their respective owners herein  Credits due to all linked works

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Whole Chain Traceability, pulling a Kobayshi Maru.

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