ACM SFBay DM SIG Ken Krugler on Deriving SEO Intention via Web Mining<br />Photo Album<br />By cliveboulton.com<br />NASA ...
SEO (Search Engine Optimization) is one of the hottest business areas, but most tools focus on determining the set of targ...
BIO<br />Ken Krugler is a veteran developer and entrepreneur with over 25 years experience. He is founder of Bixo Labs, a ...
Recommended Links<br />Bixo<br />http://bixo.101tec.com/<br />http://bixolabs.com/<br />The public terabyte dataset projec...
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Seo Intention Via Web Mining

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A key missing piece is assessing the results of SEO efforts, by deriving weighted keywords and phrases from the publicly crawlable website content.

This "reverse engineering" of how search engines view a site is a classic example of web mining, and serves as a useful example to understand better the practical issues involved in real-world web mining.

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Seo Intention Via Web Mining

  1. 1. ACM SFBay DM SIG Ken Krugler on Deriving SEO Intention via Web Mining<br />Photo Album<br />By cliveboulton.com<br />NASA Exploration Center<br />December 8, 2009<br />
  2. 2. SEO (Search Engine Optimization) is one of the hottest business areas, but most tools focus on determining the set of target words & phrases, and generating corresponding content. A key missing piece is assessing the results of SEO efforts, by deriving weighted keywords and phrases from the publicly crawlable website content.<br />This &quot;reverse engineering&quot; of how search engines view a site is a classic example of web mining, and serves as a useful example to understand better the practical issues involved in real-world web mining.<br />Depending on time, there might also be an example of &quot;at scale&quot; web mining, using results of the public terabyte dataset project.<br />ABSTRACT<br />
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  4. 4. BIO<br />Ken Krugler is a veteran developer and entrepreneur with over 25 years experience. He is founder of Bixo Labs, a pioneer in the field of elastic (cloud-based) web mining. <br />He is a co-founder of the Bixo web mining project. He is an author and speaker on vertical search and web mining.<br />
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  26. 26. Recommended Links<br />Bixo<br />http://bixo.101tec.com/<br />http://bixolabs.com/<br />The public terabyte dataset project page http://bixolabs.com/datasets/public-terabyte-dataset-project/<br />Talk summary by Paul O’Rorke<br />http://ororke.com/paul/blog/?p=261<br />

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