Personal databank


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Overview for a Personal Databank presented for a new venture as part of an EIR interview

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Personal databank

  1. 1. Personal Databank Provide a trusted application to manage memories through life-stages.
  2. 2. Problem ● People are living longer, creating a duality of public and private memories, but without personal control over their data, they deal with a hodge-podge of systems. ● People crave ability to manage life-stages, celebrate memories, pass on legacies, wrap up their affairs, have peace of mind (a painkiller). ● The ad-tech industry provides apps, but is geared to turning private data into public--Facebook et al. ● Microsoft privacy chief: Tech industry needs to evolve beyond those privacy policies that no one reads - via Geekwire, in conjunction with world privacy day 1/28/14
  3. 3. Solution ● Our use case puts convenience over sophistication, same as the PC did, but its more of a Personal Cloud. ■ The product feels like a trusted family friend or trusted personal attorney. ■ Whatever the life-stage, unexpected accidents, onset of alzheimers, or long life and death. ■ People put their personal memories in order. ■ We never sell your personal data or compromise the integrity of your personal databank. ■ We do so by charging for a variety of our services (our base application always remains free).
  4. 4. Why Now ● Edward Snowdens exposure of the NSA capabilities raised awareness level. ○ Microsoft privacy chief: Tech industry needs to evolve beyond those privacy policies that no one reads - via Geekwire 1/28/2014 ● Managing your personal databank is far more difficult than during the PC era. ○ Nowadays you interact or store your data on someone elses system--often an online social system --part of the ad-tech industry, Personal Cloud can be under your personal control bwo Personal Databank.
  5. 5. Market Size USA about 1 death every 5 minutes (calc est). • 25-54 yrs: 40.2% (usa 127,384,485) • 55-64 yrs: 12.3% (usa 38,797,129) • 65 yrs and over: 13.9% (usa 43,896,905) Assume 50 million and TAM is only 2%, then 1 million customers. Worldwide about 107 deaths per minute or 1.8 deaths every second (2013 est. CIA factbook).
  6. 6. Competition ● List of competitors ○ http://en.wikipedia. org/wiki/List_of_personal_information_managers ■ Evernote, best of bunch (qum financing $225m) ■ Camlistore, open source, Brad Fitzpatrick, Google. ■ Salesforce, Clipboard, Gary Flake ($12m) ■ Qumulo, Isilon exec Peter Godman (appliance?) ● List of Intentional Software competitive advantages. ■ Financially backing, no need to sell peoples data. ■ Complementary businesses connections to offer unique services (burial of cremains in space).
  7. 7. Home Personal CloudMy lawyers Personal cloud Tablet My friends Personal Cloud Focus Personal Databank
  8. 8. Product ● Customers will only buy a simple product with a singular value proposition: Personal Databank for Life ■ Pre-MVP mockups for confirming our MVP. ■ Possible MVP (simlar to Evernote) ■ Knowledge navigation based on Intentional GTD ■ Expect some experimental skewering based on MVP ■ Search, sharing, sync controls based on Camlistore, or Intentional equivalent. ■ Review copyright, develop patents to protect operating business, assets from trolls. ■
  9. 9. 0--2-- 4 weeks ---- 6 -- 8 -- 10 --12 --> A. Mock ups, get feedback pre-MVP, confirm and verify MVP concept B. Build MVP, lightest way, mobile web may be quicker than Intentional (BML feedback) C. Test MVP (Camlistore / Intentional) with 3-5 real customers. D. Expect some experimental skewering on MVP, what is the singular useful sweet spot? E. Tighten MVP feature set, test 3-5 more customers F. Do we need iOS, Android, Surface and Web (can we scale on 1 or 2) G. Build 0.1 H. Landing page 0.1 Product development using Lean Startup. Build, measure, learn (risk reduced by iteration and feedback) A B C D E F G Development Roadmap
  10. 10. Business Model ● Revenue model ○ Freemium to lure distribution (4,997,000) over 5 yrs ○ Premium to make payroll (2,000) yr 2 ○ Unique Services to make money (1,000) yr 1 ● Pricing ○ Freemium zero to gather customer list. ○ Premium $2,500 (any less sales not interested) ○ Services $10,000 (probate lawyers / space cremains) ● Average account size and/or lifetime value $5,000 ● Sales & distribution model -- Freemium to Premium ● Customer/pipeline list -- via Freemium
  11. 11. Team ● Founders & Management ○ EA, CEO ○ CB, EIR ■ Mockups to MVP ■ Mobile Web Dev HCI/CS LW, CS/PhD SU ●Convenience over sophistication. ● Board of Directors/Board of Advisors ○ CS. BOD, ■ Keep us on Moore’s Law
  12. 12. Financials ● At this early stage, can project cash burn, not: ■ P&L ■ Balance sheet ■ Cash flow ■ Cap table ■ The deal ● attracted 458,000 unique users on iOS, Android, and the web since April to Nov 2013. ● Cloud and dev tools are free to startups. But people aren’t. Estimate $1.2 million to build Web, iOS, Android. ● Focus spending on what's critical.
  13. 13. I’d love to design and build a Personal Databank. Memories are priceless.