With demands for increasing richness and scalability delivered on tighter time frames and budgets. Buy a Feature is a real-time, interactive, serious game that allows product managers to learn from their customers through play. Buy a Feature runs in most browsers without add-ins and was built in less than 1 man-year using the Lift web framework and Scala programming language. Buy a Feature is deployed on a standard J2EE app server and on a dual-Opteron machine supports 2,000 simultaneous players and serves 700 pages per second. Join the Buy a Feature team, Dan O'Leary and David Pollak, as they discuss the technology and agile process that made Buy a Feature a reality.