the vision at work
The future of IT in the modern
small to midsize business.
Dutch Business Breakfast.
San Mateo, 5 May 2009
2 of 2
Clive Boulton
Exact Research

the vision at work
EMERGENCE OF
SOCIAL COMPUTING

Interactions
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Transactions Processes Social

Automation
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Automation Optimizing
of Paper the business
forms
Paper forms Business Performance Identity & Personality

Solutions
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Accounting CRM / HRM Communities
Accounting HRM/CRM Community

Participation
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Everybody
10% 100% Everyone

Innovation drivers
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Innovated from Tier-1 Innovated by
Customers
Corporations Customers

Innovation approach
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Top Down Bottom Up

Focus
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Internal External
Internal External

Functionality
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Sophistication Convenience
Sophistication Convenience

Feeling
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Efficiency & Productivity Emotional
Efficiency & Productivity Emotional

the vision at work
COMMUNITIES

Social Network - Communities
the vision at work

Feeling of membership
the vision at work

Feeling of influence
the vision at work

Integration and fulfillment of needs
the vision at work

Shared emotional connection
the vision at work

the vision at work
A COMMUNITY IS
ABOUT PEOPLE AND THEIR
RELATIONSHIPS…

the vision at work
… AND DEALING WITH
SOCIAL INTERACTION
INCREASES
CUSTOMER INTIMACY

Visitor
the vision at work

Customer
the vision at work

Member
the vision at work

the vision at work
SUMMARIZED

SOCIAL IS THE NEW AIR the vision at work
DRIVING BUSINESS!
BECAUSE
DOING BUSINESS IS
ESSENTIALLY ANOTHER
FORM OF SOCIAL
INTERACTION

Summarized
the vision at work
1985 Transactions 1995 Processes 2005 Social 2015
Transactions Processes Social
= = =
Accuracy Efficiency Emotion
…. And always in this order!

the vision at work
HOW WE ARE
WORKING TODAY?

Research Linkages
the vision at work
• US and Dutch Market Differences
– Regional uptake
– Cultures, fast moving, domestic, international
• Collaborations, TU Delft
– PhD, Masters students
• Knowledge Transfer
– Silicon Valley, Delft, Kuala Lumpur
– Market information, sales strategy, technology innovation

Where are we today?
the vision at work
• Investing in technology
– To reduce time to market
– To increase technology adoption
• Researching functionality
– Improved user experiences
– Social business computing
• … and our products and prototypes
– Connecting people, communities and services

the vision at work
DEMO

Summary…
the vision at work
We are working to guide our customers into 6th wave
of computing in 50 years

the vision at work
Thank you
Credits @ Aad’t Hart
Credits @ Our organization