The Future of IT in the Small-to-Midsize business 2-2

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Dutch business Breakfast, San Mateo. 5 May 09

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The Future of IT in the Small-to-Midsize business 2-2

  1. 1. the vision at work The future of IT in the modern small to midsize business. Dutch Business Breakfast. San Mateo, 5 May 2009 2 of 2 Clive Boulton Exact Research
  2. 2. the vision at work EMERGENCE OF SOCIAL COMPUTING
  3. 3. Interactions the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social
  4. 4. Automation the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Automation Optimizing of Paper the business forms Paper forms Business Performance Identity & Personality
  5. 5. Solutions the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Accounting CRM / HRM Communities Accounting HRM/CRM Community
  6. 6. Participation the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Everybody 10% 100% Everyone
  7. 7. Innovation drivers the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Innovated from Tier-1 Innovated by Customers Corporations Customers
  8. 8. Innovation approach the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Top Down Bottom Up
  9. 9. Focus the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Internal External Internal External
  10. 10. Functionality the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Sophistication Convenience Sophistication Convenience
  11. 11. Feeling the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Efficiency & Productivity Emotional Efficiency & Productivity Emotional
  12. 12. the vision at work COMMUNITIES
  13. 13. Social Network - Communities the vision at work
  14. 14. Feeling of membership the vision at work
  15. 15. Feeling of influence the vision at work
  16. 16. Integration and fulfillment of needs the vision at work
  17. 17. Shared emotional connection the vision at work
  18. 18. the vision at work A COMMUNITY IS ABOUT PEOPLE AND THEIR RELATIONSHIPS…
  19. 19. the vision at work … AND DEALING WITH SOCIAL INTERACTION INCREASES CUSTOMER INTIMACY
  20. 20. Visitor the vision at work
  21. 21. Customer the vision at work
  22. 22. Member the vision at work
  23. 23. the vision at work SUMMARIZED
  24. 24. SOCIAL IS THE NEW AIR the vision at work DRIVING BUSINESS! BECAUSE DOING BUSINESS IS ESSENTIALLY ANOTHER FORM OF SOCIAL INTERACTION
  25. 25. Summarized the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social = = = Accuracy Efficiency Emotion …. And always in this order!
  26. 26. the vision at work HOW WE ARE WORKING TODAY?
  27. 27. Research Linkages the vision at work • US and Dutch Market Differences – Regional uptake – Cultures, fast moving, domestic, international • Collaborations, TU Delft – PhD, Masters students • Knowledge Transfer – Silicon Valley, Delft, Kuala Lumpur – Market information, sales strategy, technology innovation
  28. 28. Where are we today? the vision at work • Investing in technology – To reduce time to market – To increase technology adoption • Researching functionality – Improved user experiences – Social business computing • … and our products and prototypes – Connecting people, communities and services
  29. 29. the vision at work DEMO
  30. 30. Summary… the vision at work We are working to guide our customers into 6th wave of computing in 50 years
  31. 31. the vision at work Thank you Credits @ Aad’t Hart Credits @ Our organization

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