Balanced Teams : How conflicting perspectives hatch creative solutions
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Balanced Teams : How conflicting perspectives hatch creative solutions

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With the ever increasing complexity involved in today’s technology, designers and developers are having to become more and more specialized. The greatest potential for innovation lies at the......

With the ever increasing complexity involved in today’s technology, designers and developers are having to become more and more specialized. The greatest potential for innovation lies at the intersection between disciplines. Traditional brainstorming, used for decades and based on rapid idea generation free from critique, no longer is well suited to tackle the big sticky questions when everyone in the room is approaching the problem from the same knowledge base. Balanced teams of representatives from multiple disciplines focused on collaboration and continuous delivery have a greater chance of solving problems than siloed specialists.

This talk will dive into strategies both new and old drawn from a variety of domains that can be used to facilitate creative group thinking and drive innovation. These techniques are drawn from and inspired by companies large and small, the arts, design firms and case studies from my work at Carbon Five. They will show how conflicting views

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  • 1. Balanced Teams How Conflicting Perspectives Hatch Creative Solutions chemphill courtney@carbonfive.com Courtney Hemphill
  • 2. chemphill courtney@carbonfive.com Hi!
  • 3. Industrial Revolution Digital Revolution
  • 4. Efficiency at Scale Knowledge at Scale
  • 5. The Service Revolution
  • 6. Internet of Everything Homes, Cars, Cameras, Hospitals,Watches....
  • 7. Apple “Our method was to develop integrated products, and that meant our process had to be integrated and collaborative” - Steve Jobs - Steve Jobs
  • 8. Multidisciplinary Collaboration
  • 9. Networks “Nobody creates a Broadway musical by themselves” - Brian Uzzi
  • 10. •Varied skills (veterans) •Expanded product team (newcomers) •User testing (reach out to your small world) Networks
  • 11. Proximity “The cross-pollination of ideas is really the valuable part of co-working” - Jacob Sayles of Office Nomads
  • 12. “...10 times the righteous nerdly swagger of any other building on campus...” Photo MIT / webmuseum.mit.edu
  • 13. Pixar Photo courtesy marcfalken | CC BY
  • 14. •Co-located Teams •Visual Radiators •Full Team Reflections Proximity
  • 15. Empathy “The broader one’s understanding of the human experience, the better design we will have.” - Steve Jobs
  • 16. Shopcraft as Soulcraft “Always try to hire people who yearn to be master craftspeople...” - Jason Fried, 37 Signals
  • 17. •Everyone’s a manager •What if? •Hypothesis Based Sprints •Frequent Feedback Loops Empathy
  • 18. Practice
  • 19. Project Management Research Strategy Design Build SupportRelease Discovery Handoff Design Engineering Handoff Waterfall Handoff
  • 20. Project Management Research Strategy Design Build SupportRelease Discovery Design Engineering Handoff Handoff Waterfall Known Problem Known Solution Large Team
  • 21. Handoff Project Management Research Strategy Design Build SupportRelease Discovery Design Engineering Handoff Handoff Agile XP
  • 22. Project Management Research Strategy Design Build SupportRelease Discovery Design Engineering Handoff Handoff Agile XP Known Problem Unknown Solution Mid-sized Team
  • 23. Product Team Learn Build Measure Lean Startup
  • 24. Product Team Learn Build Measure Lean Startup Unknown Problem Unknown Solution Product Team (3)
  • 25. Design Development FeatureDevelopment Time Product Owner }Product Team Skills 1 week 2 weeks 3 weeks
  • 26. Design Development FeatureDevelopment Time Product Owner }Product Team 1 week 2 weeks 3 weeks
  • 27. Design Development FeatureDevelopment Product Owner }Product Team Iteration 0 Discovery & Planning Mon Tues Wed Thurs Fri Reflect & Define Specify Build Build & Prep Test
  • 28. Techniques •Provisional Personas •Experience Mapping •Sprint Experiment Planning •Bang vs Buck 2x2 Matrix •BDD Story Writing •Hybrid Prototyping •Living Style Guides •User Testing
  • 29. Process Evolution
  • 30. Check out...
  • 31. 1. Brian Uzzi, The Myth of the Brainstorm (http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=all) 2. HBR “Want collaboration? Accept & actively manage conflict.” http://hbr.org/2005/03/want-collaboration-accept-and-actively-manage-conflict/ar/5 3. “How creativity works. What Broadway musicals really teach us about collaboration.” (http://www.slate.com/articles/life/do_the_math/2012/03/ how_creativity_works_what_broadway_musicals_really_teach_us_about_collaboration_.html)
  • 32. chemphill courtney@carbonfive.com Courtney Hemphill Carbon Five