By Christie L. Goodman, APR

Comcast is using Twitter to respond to customer-service related tweets. The Red Cross is using Twitter to send emergency updates to communities experiencing a disaster and universities are using it to notify students about emergencies. Small businesses are using Twitter to drive traffic to their web sites and generate sales. Individuals are getting questions answer ed quickly. At least one charity non-profit has been formed by Twitter users in response to a woman’s honest tweets about her breast cancer diagnosis (see Frozen Pea Fund). Southwest Airlines uses Twitter to let customers know about deals. Journalists discover news tips on Twitter first on a regular basis and they use it to solicit interview questions via Twitter. A professor uses Twitter to communicate with his students between classes. Conference speakers instruct audience members to submit questions via Twitter and monitor Twitter traffic to get immediate feedback on their event.

Later, baby

Use Twitter with Your Mobile Phone

Set Your Preferences for Notices

Create a Your Background

Start Tweeting

Replying and Referring

What “Following” Means

Retweeting (Forwarding)

Send Direct Messages

Use Hash Tags

Twitter Applications Aps for accessing Twitter Connecting with other social media sites

Twitter Applications URL Shorteners Photo Sharing

Twitter Search Search.Twitter.com Sessmic Tweetscan Twubs Tweetie on iPhone Not yet ready for primetime BingTweets Scoopler CrowdEye TweetFeel Topsy

DON’T YELL (aka, use all caps) Describe the link your posting It’s ok to retweet your own tweets Use Twitter to engage not to spam Auto responders are seen as spam tools Don't bring up politics or religion unless that is part of your brand. It’s not about the numbers Build your networks with an open mind Listen to your audience. Twitter Culture

DON’T YELL (aka, use all caps)

Describe the link your posting

It’s ok to retweet your own tweets

Use Twitter to engage not to spam

Auto responders are seen as spam tools

Don't bring up politics or religion unless that is part of your brand.

It’s not about the numbers

Build your networks with an open mind

Listen to your audience.

Defamation Privacy Interference with business relations Negligence Contract Trademark Copyright Stay Out of Legal Twouble Twitter Power , by Joel Comm (2009)

Defamation

Privacy

Interference with business relations

Negligence

Contract

Trademark

Copyright

Things to Remember Twitter won’t work for you if you don’t use it. Tweet about what you are doing or thinking. Not every tweet has to be inspirational or deep. It’s not rude to eavesdrop or interrupt on Twitter. Be yourself. Ignore Twitter when you need to focus on something. Remember that people will be ignoring Twitter sometimes. It’s online, so it’s never totally private. Don’t tweet when you’re angry Be strategic.

Twitter won’t work for you if you don’t use it.

Tweet about what you are doing or thinking. Not every tweet has to be inspirational or deep.

It’s not rude to eavesdrop or interrupt on Twitter.

Be yourself.

Ignore Twitter when you need to focus on something.

Remember that people will be ignoring Twitter sometimes.

It’s online, so it’s never totally private.

Don’t tweet when you’re angry

Be strategic.

What the Tweet delicious.com/prsanantonio 25 Innovative Ways Companies are Using Twitter (That You May NOT Have Heard of Yet) How to Show Your Soul and Engage Users with Twitter: (Tips For Brands and Non-Profit Organizations) Best Practices for Corporate Twittering The guide to corporate Twittering Kodak Social Media Tips pdf The Twitter Manual 100 Twitter Tools to Help You Achieve All Your Goals How-To: Create a Unique Twitter Background Learn More

What the Tweet

delicious.com/prsanantonio

25 Innovative Ways Companies are Using Twitter (That You May NOT Have Heard of Yet)

How to Show Your Soul and Engage Users with Twitter: (Tips For Brands and Non-Profit Organizations)

Best Practices for Corporate Twittering

The guide to corporate Twittering

Kodak Social Media Tips pdf

The Twitter Manual

100 Twitter Tools to Help You Achieve All Your Goals

How-To: Create a Unique Twitter Background

Be honest Be responsive and human Be nice

Be honest

Be responsive and human

Be nice

Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 www.idra.org contact@idra.org 210.444.1710