Podcasting for Beginners Christie L. Goodman, APR October 2008

What makes a podcast a podcast?

Time-shift and place-shift Efficient because of opt-in Audience not defined by geographic boundaries Educated, influential audience No news media filter Cost effective Benefits of Podcasting

Goal Objective Strategy Tactic

What is podcasting good for from an organization or business point of view?

Put a plan in writing

Dissemination Technology Content Goal Setting

Dissemination Technology Content Goal Setting

Goal Setting What do you want to accomplish? Where do you want to be when you’re done?

Goal Setting Who is your audience? What niche do you want to reach?

Goal Setting Show frequency, format, length

Goal Setting Who does which tasks?

Goal Setting How will you cover the costs?

Dissemination Technology Content Goal Setting

Content Topics and Segments (ident, intro, outros, music, interview, feedback)

Content Process for recording each episode (e.g., interviewer and interviewees)

Content Production Process Plan Topic Schedule Record Send File Edit Podcast Listen/Approve Write Post Online

Content Generating Feedback

Dissemination Technology Content Goal Setting

Technology Recording equipment

Technology Editing and Production

Technology Feedback Mechanisms

Technology Data collection

Dissemination Technology Content Goal Setting

Dissemination Your own site or blog

Dissemination iTunes

Dissemination Promotion through your regular channels

Dissemination Community Building

Dissemination Community Building

Resources

PR & Communications-Related Podcasts For Immediate Release: The Hobson and Holtz Report http://www.forimmediaterelease.biz/index.php/weblog/about_us/ Inside PR http://www.insidepr.ca/ Trafcom News Podcast http://trafcom.typepad.com/podcast/ New Comm Road Podcast http://www.newcommroad.com/ On the Record...Online http://ontherecordpodcast.com/pr/otro/

Podcast Alley http://www.podcastalley.com/ Podcasts Pickle http://www.podcastpickle.com/ Podcast Bunker http://www.podcastbunker.com/ Podcast Central http://www.podcastcentral.com/ Podcast Directories

Podsafe Music The Podsafe Music Network http://music.podshow.com/ Podsafe Audio http://www.podsafeaudio.com/ Garage Band http://www.garageband.com/ Sound effects A1 Free Sound Effects http://www.a1freesoundeffects.com/ Sound Effects Library http://www.sound-effects-library.com/ Sound Dogs http://www.sounddogs.com/ Partners in Rhyme http://www.partnersinrhyme.com/

A sampling of business podcasts Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755 Bloomberg Media http://www.bloomberg.com/media/podcast/ Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.html Deloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.html General Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xml Intuit http://intuit.podasp.com/ Macromedia http://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.html McDonalds http://www.mcdonalds.com/corp/podcasts.html NASA http://www.nasa.gov/multimedia/podcasting/ Peterson's http://www.petersons.com/podcasts/ College testing company Purina http://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=Home Simon & Schuster http://www.simonsays.com/ Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html

Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 www.idra.org contact@idra.org 210.444.1710