Podcasting For Beginners
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PRSA San Antonio Professional Development All-Day Seminar and Luncheon: "New Media is Now!" -- Oct 2, 2008

PRSA San Antonio Professional Development All-Day Seminar and Luncheon: "New Media is Now!" -- Oct 2, 2008

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Podcasting For Beginners Presentation Transcript

  • 1. Podcasting for Beginners Christie L. Goodman, APR October 2008
  • 2. What makes a podcast a podcast?
  • 3. Time-shift and place-shift Efficient because of opt-in Audience not defined by geographic boundaries Educated, influential audience No news media filter Cost effective Benefits of Podcasting
  • 4. Goal Objective Strategy Tactic
  • 5.  
  • 6. What is podcasting good for from an organization or business point of view?
  • 7. Put a plan in writing
  • 8. Dissemination Technology Content Goal Setting
  • 9. Dissemination Technology Content Goal Setting
  • 10. Goal Setting What do you want to accomplish? Where do you want to be when you’re done?
  • 11. Goal Setting Who is your audience? What niche do you want to reach?
  • 12. Goal Setting Show frequency, format, length
  • 13. Goal Setting Who does which tasks?
  • 14. Goal Setting How will you cover the costs?
  • 15. Dissemination Technology Content Goal Setting
  • 16. Content Topics and Segments (ident, intro, outros, music, interview, feedback)
  • 17. Content Process for recording each episode (e.g., interviewer and interviewees)
  • 18. Content Production Process Plan Topic Schedule Record Send File Edit Podcast Listen/Approve Write Post Online
  • 19. Content Generating Feedback
  • 20. Dissemination Technology Content Goal Setting
  • 21. Technology Recording equipment
  • 22. Technology Editing and Production
  • 23. Technology Feedback Mechanisms
  • 24. Technology Data collection
  • 25. Dissemination Technology Content Goal Setting
  • 26. Dissemination Your own site or blog
  • 27. Dissemination iTunes
  • 28. Dissemination Promotion through your regular channels
  • 29. Dissemination Community Building
  • 30. Dissemination Community Building
  • 31. Resources
  • 32. PR & Communications-Related Podcasts For Immediate Release: The Hobson and Holtz Report http://www.forimmediaterelease.biz/index.php/weblog/about_us/ Inside PR http://www.insidepr.ca/ Trafcom News Podcast http://trafcom.typepad.com/podcast/ New Comm Road Podcast http://www.newcommroad.com/ On the Record...Online http://ontherecordpodcast.com/pr/otro/
  • 33. Podcast Alley http://www.podcastalley.com/ Podcasts Pickle http://www.podcastpickle.com/ Podcast Bunker http://www.podcastbunker.com/ Podcast Central http://www.podcastcentral.com/ Podcast Directories
  • 34. Podsafe Music The Podsafe Music Network http://music.podshow.com/ Podsafe Audio http://www.podsafeaudio.com/ Garage Band http://www.garageband.com/ Sound effects A1 Free Sound Effects http://www.a1freesoundeffects.com/ Sound Effects Library http://www.sound-effects-library.com/ Sound Dogs http://www.sounddogs.com/ Partners in Rhyme http://www.partnersinrhyme.com/
  • 35. A sampling of business podcasts Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755 Bloomberg Media http://www.bloomberg.com/media/podcast/ Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.html Deloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.html General Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xml Intuit http://intuit.podasp.com/ Macromedia http://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.html McDonalds http://www.mcdonalds.com/corp/podcasts.html NASA http://www.nasa.gov/multimedia/podcasting/ Peterson's http://www.petersons.com/podcasts/ College testing company Purina http://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=Home Simon & Schuster http://www.simonsays.com/ Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html
  • 36. Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 www.idra.org contact@idra.org 210.444.1710