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Podcasting For Beginners
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Podcasting For Beginners


PRSA San Antonio Professional Development All-Day Seminar and Luncheon: "New Media is Now!" -- Oct 2, 2008

PRSA San Antonio Professional Development All-Day Seminar and Luncheon: "New Media is Now!" -- Oct 2, 2008

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  • 1. Podcasting for Beginners Christie L. Goodman, APR October 2008
  • 2. What makes a podcast a podcast?
  • 3. Time-shift and place-shift Efficient because of opt-in Audience not defined by geographic boundaries Educated, influential audience No news media filter Cost effective Benefits of Podcasting
  • 4. Goal Objective Strategy Tactic
  • 5.  
  • 6. What is podcasting good for from an organization or business point of view?
  • 7. Put a plan in writing
  • 8. Dissemination Technology Content Goal Setting
  • 9. Dissemination Technology Content Goal Setting
  • 10. Goal Setting What do you want to accomplish? Where do you want to be when you’re done?
  • 11. Goal Setting Who is your audience? What niche do you want to reach?
  • 12. Goal Setting Show frequency, format, length
  • 13. Goal Setting Who does which tasks?
  • 14. Goal Setting How will you cover the costs?
  • 15. Dissemination Technology Content Goal Setting
  • 16. Content Topics and Segments (ident, intro, outros, music, interview, feedback)
  • 17. Content Process for recording each episode (e.g., interviewer and interviewees)
  • 18. Content Production Process Plan Topic Schedule Record Send File Edit Podcast Listen/Approve Write Post Online
  • 19. Content Generating Feedback
  • 20. Dissemination Technology Content Goal Setting
  • 21. Technology Recording equipment
  • 22. Technology Editing and Production
  • 23. Technology Feedback Mechanisms
  • 24. Technology Data collection
  • 25. Dissemination Technology Content Goal Setting
  • 26. Dissemination Your own site or blog
  • 27. Dissemination iTunes
  • 28. Dissemination Promotion through your regular channels
  • 29. Dissemination Community Building
  • 30. Dissemination Community Building
  • 31. Resources
  • 32. PR & Communications-Related Podcasts For Immediate Release: The Hobson and Holtz Report Inside PR Trafcom News Podcast New Comm Road Podcast On the Record...Online
  • 33. Podcast Alley Podcasts Pickle Podcast Bunker Podcast Central Podcast Directories
  • 34. Podsafe Music The Podsafe Music Network Podsafe Audio Garage Band Sound effects A1 Free Sound Effects Sound Effects Library Sound Dogs Partners in Rhyme
  • 35. A sampling of business podcasts Amazon Bloomberg Media Cisco Systems Deloitte General Motors Intuit Macromedia McDonalds NASA Peterson's College testing company Purina Simon & Schuster Listing of college and university podcasts
  • 36. Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 210.444.1710