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Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
Podcasting For Beginners
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Podcasting For Beginners

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Presentation at the Texas School Public Relations Association. February 2009. By Christie Goodman, APR, of IDRA.

Presentation at the Texas School Public Relations Association. February 2009. By Christie Goodman, APR, of IDRA.

Published in: Education
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  • Transcript

    • 1. Podcasting for Beginners Telling Your Story Christie L. Goodman, APR February 2009
    • 2. What makes a podcast a podcast?
    • 3. Time-shift and place-shift Efficient because of opt-in Audience not defined by geographic boundaries Educated, influential audience No news media filter Cost effective Benefits of Podcasting
    • 4. Goal Objective Strategy Tactic
    • 5.  
    • 6. What is podcasting good for from an organization point of view?
    • 7. Put a plan in writing
    • 8. Dissemination Technology Content Goal Setting
    • 9. Dissemination Technology Content Goal Setting
    • 10. Goal Setting What do you want to accomplish? Where do you want to be when you’re done?
    • 11. Goal Setting Who is your audience? What niche do you want to reach?
    • 12. Goal Setting Show frequency, format, length
    • 13. Goal Setting Who does which tasks?
    • 14. Goal Setting How will you cover the costs?
    • 15. Dissemination Technology Content Goal Setting
    • 16. Content Topics and Segments (ident, intro, outros, music, interview, feedback)
    • 17. Content Process for recording each episode (e.g., interviewer and interviewees)
    • 18. Content Production Process Plan Topic Schedule Record Send File Edit Podcast Listen/Approve Write Post Online
    • 19. Content Generating Feedback
    • 20. Dissemination Technology Content Goal Setting
    • 21. Technology Recording equipment
    • 22. Technology Editing and Production
    • 23. Technology Feedback Mechanisms
    • 24. Technology Data collection
    • 25. Dissemination Technology Content Goal Setting
    • 26. Dissemination Your own site or blog
    • 27. Dissemination iTunes
    • 28. Dissemination Promotion through your regular channels
    • 29. Dissemination Community Building
    • 30. Dissemination Community Building
    • 31. Resources
    • 32. KidCast: Learning and Teaching with Podcasting Bringing Podcasting to the Classroom! Book and companion podcast Voices.com offers a free guide on how to start a podcast
    • 33. PR & Communications-Related Podcasts For Immediate Release: The Hobson and Holtz Report http://www.forimmediaterelease.biz/index.php/weblog/about_us/ Inside PR http://www.insidepr.ca/ Trafcom News Podcast http://trafcom.typepad.com/podcast/ New Comm Road Podcast http://www.newcommroad.com/ On the Record...Online http://ontherecordpodcast.com/pr/otro/
    • 34. School-Related Podcasts
    • 35. Podcast Alley http://www.podcastalley.com/ Podcasts Pickle http://www.podcastpickle.com/ Podcast Bunker http://www.podcastbunker.com/ Podcast Central http://www.podcastcentral.com/ Pod Bean https://www.podbean.com/ Education Podcast Network http://epnweb.org/ Education Podcasts education.podcast.com Podcast Directories
    • 36. Podsafe Music The Podsafe Music Network http://music.podshow.com/ Podsafe Audio http://www.podsafeaudio.com/ Garage Band http://www.garageband.com/ Sound effects A1 Free Sound Effects http://www.a1freesoundeffects.com/ Sound Effects Library http://www.sound-effects-library.com/ Sound Dogs http://www.sounddogs.com/ Partners in Rhyme http://www.partnersinrhyme.com/
    • 37. A sampling of business podcasts Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755 Bloomberg Media http://www.bloomberg.com/media/podcast/ Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.html Deloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.html General Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xml Intuit http://intuit.podasp.com/ Macromedia http://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.html McDonalds http://www.mcdonalds.com/corp/podcasts.html NASA http://www.nasa.gov/multimedia/podcasting/ Peterson's http://www.petersons.com/podcasts/ College testing company Purina http://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=Home Simon & Schuster http://www.simonsays.com/ Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html
    • 38. This presentation and links to resources are online at: http://delicious.com/prsanantonio
    • 39. Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 www.idra.org contact@idra.org 210.444.1710

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