Persuasive Techniques

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Persuasive Techniques

  1. 1. How do people influence you?
  2. 2. A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
  3. 3. Common persuasive techniques oftenCommon persuasive techniques often used in advertisingused in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
  4. 4. Slogan:Slogan: “Can you hear me now?”“Can you hear me now?” A catchy phrase or statement often used to sell a service or a product.
  5. 5. Repetition:Repetition: The name of a product is repeated many timesThe name of a product is repeated many times
  6. 6. BandwagonBandwagon A statement suggesting that everyone is using a specific product, so you should too Gives impression that you will be left out if you don’t do what you are being persuaded Example: “See why so many women have switched” (Shampoo advertisement)
  7. 7. Why are these examples ofWhy are these examples of Bandwagon?Bandwagon?
  8. 8. TestimonialTestimonial A well-known person supports a product or service
  9. 9. Testimonial works because you feelTestimonial works because you feel like you can trust the words of anlike you can trust the words of an expert or someone who is famous.expert or someone who is famous.
  10. 10. EmotionalEmotional AppealAppeal A person is made to have strong feelings about a situation or product Loaded words that make people feel strongly - love/hate,
  11. 11. Olympics P&G Commercial
  12. 12. Expert OpinionExpert Opinion Ads using scientific sounding language to make a product seem more effective. Appeals to the audience’s intellect “Four out of five dentists recommend this toothpaste….” “Studies show that….”
  13. 13. Quick ReviewQuick Review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
  14. 14. Procedure Advertisement  DUE THURSDAY 1. Choose ONE Procedure 2. Brainstorm for your AD 3. Design a creative advertisement that incorporates ONE persuasive technique.

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