Traditional Media Planning : what are the reasons for conservatism?
by Cleverwood Belgium on Apr 05, 2010
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In the era of digital marketing, most brands keep investing a very important part of their above the line budgets in traditonal media. What are the reasons for this conservatism?...
In the era of digital marketing, most brands keep investing a very important part of their above the line budgets in traditonal media. What are the reasons for this conservatism?
The advertisers point of vue, the media agency point of vue, the user point of vue… and the chaos scenario. Let’s discuss this together!
This Cleverwood Friday Session will be animated by Philippe Deltenre, Digital Media Trainer.
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