Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them.
Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect?
How different are the female expectations when it comes to mobile marketing?
On May 7th 2009, as part of its Dynamic Insourcing programme, Cleverwood invited the major actors in the mobile market to talk about the growing importance of mobile media for women to help understand : What women want... in Mobile.