Fact: more than 1 Billion people are using social media. Awareness of Facebook is close to 100%, Twitter is at 80%. Every year the budgets for social media marketing increase.
On the other hand: all of these platforms are still very young. You cannot get a degree in social media expertise—yet. Books about social media are already outdated as soon as they hit the shelves.
So how do we connect these two points of interest? How do we connect investment with measurable results?
During this Cleverwood Friday Session, Stijn Vogels, Social Media Consultant at Cleverwood, will introduce you into measuring the unmeasurable: the ROI of Social Media.
- What you won’t see: how much Euro do I get when I invest X amount of money?
- What you will learn: brand reputation and ambassadorship, customer sentiment and engagement.