Shoppersday 2013

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Our presentation for Shoppersday 2013, one of the leading events when it comes to retail in Belgium.

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Shoppersday 2013

  1. 1. “I never think of the future, It comes soon enough.”What are tomorrow’s opportunities to connect with your customers?
  2. 2. Make a strategic plan
  3. 3. STEP 1: to sell,you have to tell
  4. 4. Tell your story
  5. 5. This is not new
  6. 6. Tactic #1: make a content plan Content  streams   Message   Timing   Touch-­‐points  
  7. 7. Tactic #2: find your stories
  8. 8. Tactic #3: create shareable content« Help me with ideas »
  9. 9. Tactic #4: focus on the benefits« Saves me money » E-coupon
  10. 10. STEP 2:Go omnichannel
  11. 11. What is omnichannel? web store §  Social §  Advice §  Local §  Service §  Mobile
  12. 12. Tactic #5: be presentOr at least: claim it!
  13. 13. Tactic #6: listen before you start
  14. 14. STEP 3: Join theconversation
  15. 15. Tactic #7: personalise personal personal
  16. 16. Tactic #8: start a customer service« If you don’t take care of your customers,Someone else will »
  17. 17. Tactic #9: keep on talkingDon’t abandon your customer after a sale
  18. 18. Tactic #10: social media as yourcanary bird On social media Reach is low, Engagement is high
  19. 19. TOP TIP Don’t start unless you can keep it up!

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