Start of a crisis                          1                    19th December 2009
E-Reputation
LISTEN
Listen         Should I?           Questions to be asked…
Keywords
Keywords     Sources
Keywords     Sources           Volume
Keywords     Sources           Volume               Resources
Keywords     Sources           Volume               Resources                    Reactivity
Keywords     Sources           Volume               Resources                    Reactivity                           Comp...
PLAN
Think about your next steps
Objectives
KPI’s !
Objectives      Audience
Objectives      Audience             Procedures
Objectives      Audience             Procedures                   Guidelines
Objectives      Audience             Procedures                   Guidelines                          Training
Train & teach
Objectives      Audience             Procedures                   Guidelines                          Training            ...
ACT
Engage conversation
Marketing /Comm             Sales       HR       Customer                                   Service                       ...
MEASURE
IMPROVE    ... and start again
ListenImprove                      Plan    Measure            Act
E-reputationmaturity                                                               Cross-channel                          ...
Thank You !Olivier BeaujeanManaging Partner@olbowolivier.beaujean@cleverwood.bewww.cleverwood.be
Workshop
Recherches avancées via Google &                 Twitter     •    “phrase exacte”                                        •...
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Upcoming SlideShare
Loading in...5
×

Rencontre de la communication publique e-reputation - olivier beaujean

972

Published on

A presentation on e-reputation given in Oct 2011 by Olivier Beaujean at the event "rencontre de la communication publique" at the Cercle de Wallonie

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
972
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Keywords- Do I face a challenge there? (ING, Pierre Durand…)- homonyms, common words? Noise/Volume ratioSources - And is it growing fast? - will I give the same importance to each source? - how many languages? Volume- what evolution do I expect? - do I want to classify them by sentiment and categories?Resources - manual <> freeReactivity - Do I want instant reaction, should I expect a crisis? - monitoring and reporting is different, you might need two different toolsCompetition - and check all the questions above… Don’tbeafraid to challenge the tools in real life (but thistakes a lot of time)
  • If you have a plan, youwillavoidsome important mistakeslike launchwithoutstrategy thinkyou have a strat but not being able to roll it out operationally bestuckwith no content to share underestimate the resourcesneeded (with the right skills and experiences) use the wronglanguage, miss the right state of mind
  • Set-up procedures, automatismsIt’s everyday that you need to manage your reputation : change managementIt involves many different profiles in the organization and a collective effort
  • http://www.politico.com/blogs/bensmith/0611/Belgian_Weiner.html?showall
  • Understand the impact of whatyoudidso far on youractivity. Not only in terms of reputation but also in terms of $$$ or votes or
  • TRUE opinionInsights / polls / trends : share the monitoring tool with the marketresearchdept
  • Transcript of "Rencontre de la communication publique e-reputation - olivier beaujean"

    1. 1. Start of a crisis 1 19th December 2009
    2. 2. E-Reputation
    3. 3. LISTEN
    4. 4. Listen Should I? Questions to be asked…
    5. 5. Keywords
    6. 6. Keywords Sources
    7. 7. Keywords Sources Volume
    8. 8. Keywords Sources Volume Resources
    9. 9. Keywords Sources Volume Resources Reactivity
    10. 10. Keywords Sources Volume Resources Reactivity Competition
    11. 11. PLAN
    12. 12. Think about your next steps
    13. 13. Objectives
    14. 14. KPI’s !
    15. 15. Objectives Audience
    16. 16. Objectives Audience Procedures
    17. 17. Objectives Audience Procedures Guidelines
    18. 18. Objectives Audience Procedures Guidelines Training
    19. 19. Train & teach
    20. 20. Objectives Audience Procedures Guidelines Training Crisis
    21. 21. ACT
    22. 22. Engage conversation
    23. 23. Marketing /Comm Sales HR Customer Service ... It’s about the WHOLE organization
    24. 24. MEASURE
    25. 25. IMPROVE ... and start again
    26. 26. ListenImprove Plan Measure Act
    27. 27. E-reputationmaturity Cross-channel Real-time Dashoard Linkedin Crisis blogs Twitter Facebook ROI Google Alerts Assessment Time
    28. 28. Thank You !Olivier BeaujeanManaging Partner@olbowolivier.beaujean@cleverwood.bewww.cleverwood.be
    29. 29. Workshop
    30. 30. Recherches avancées via Google & Twitter • “phrase exacte” • “ phrase exacte” • “-” exclure un mot • “-” exclure un mot • “*” remplace n’importe quel(s) mot(s) • “OR” à utiliser en majuscule (ET est l’opérateur par • “OR” à utiliser en majuscule (ET est l’opérateur par défaut) défaut) • from:twitteruser • link:cercledewallonie.be Recherche parmi les tweets envoyés par un utilisateur Recherche l’ensemble des pages référençant un site • to:twitteruser anderlecht site:lesoir.be • anderlecht site:lesoir.be Recherche parmi les tweets mentionnant un utilisateur Recherche limitée à un site particulier • related:www.cerclewallonie.be Recherche des pages similaires Twitter ne fournit (gratuitement) que les résultats des 2 dernières semaines Voir aussi Voir aussi http://www.google.com/advanced_search http://twitter.com/search-advanced http://www.google.com/intl/en/help/operators.html https://support.twitter.comOlivier Beaujean – Managing Partner, Julien Mourlon – Business Consultant

    ×