Mobile Monday Brussels Sept2009 Mobile Music By Julien Mourlon

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Julien Mourlon presented during the Mobile Monday Brussels on Sept 14th his vision about the future of the radio and mobile music. He also shared a few experiences he is doing with Laid Back Radio (www.laidback.be).

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  • For those you red the manifesto, I just took the same title and adapted it to today’s event…And for those of you who didn’t read it (well you should) and maybe I should introduce myslef.
  • Civil Engineer in computer science with a passion for media -> side project Laid Back First a radio show but we immediately used internet to promote our activities and reach a bigger audience -> newsletter, website, podcast, social networks Launching LDBK online radio in 2008 in order to test some ideas: * some of them were implemented in the players that we released in March * others described in the Manifesto published in May
  • Before introducing our vision of what could be radio2.0 … let’s have a look at this “fresh from the lab” experiment…I was in the middle of the preparation for this presentation when I received this link to test the new Radionomy project.And although I think it is still very much beta, it’s also a good way to introduce our vision of what radio 2.0 could be.Congratulation to Radionomy for innovating.So far, everything is very much french speaking. Basically it allows every listeners to customize his own stream: first selecting a music stream, news and their facebook stream.The problem is that you end up with an automated voice reading rss title when in fact (instead of turning tet into audio) it should give access to native audio rss.
  • I don’t really the 2.0 label but I like the idea behind it. Now it’s all about breaking that good old radio linearity. And that’s what we were doing when recording shows or tracks on tapes. That’s what we did with podcasts. It’s impossible to make a grid or a playlist that will suit everybody and even less that nowadays we are used to on demand services (last fm, deezer)For instance, my doctor: when I enter my car (car is the last frontier), I want to listen to the traffic news, weather report, news and then some music.Maybe influenced by our localization Now imagine you could decide the balance between sport, talk, music, news. Leave some areas up to your network or to some kind of artificial intelligence, keeping of course the ideas presented before meaning offer more when listener gives his attention.
  • But we need innovations! software, device, all-you-can-eat data plans
  • Mobile Monday Brussels Sept2009 Mobile Music By Julien Mourlon

    1. 1. Video might have killed the radio stars …<br />but what about (mobile) internet?<br />JulienMourlon<br />Mobile Monday – 14th of September 2009<br />
    2. 2. About me & the Laid Back project<br />Civil engineer with a passion for media.<br />From FM radio shows to online platform.<br />LDBK players & manifesto.<br />2<br />
    3. 3. Radio is great but frustrating<br />Doesn’t require 100% of our attention.<br />Accessible everywhere (although local).<br />All about the stories.<br />But how to…<br />Retrieve information?<br />Get listeners involved?<br />Break the linearity?<br />3<br />
    4. 4. 4<br />LDBK desktop player: the power of metadata<br />
    5. 5. Mobile music?<br />Mobile phones and music are both personal and emotional.<br />Mobile music is music, which is downloaded or<br />streamed to mobile phones… via a WiFI connection<br />or 3G cell phone connection. (wikipedia)<br />5<br />
    6. 6. Mobile as remote control<br />6<br />
    7. 7. What do we want to do with music?<br />Selling? Promoting? Radio is a good place to meet customers.<br />Mono-media with experience/package is multimedia (sound + text + pictures + video)<br />This has to be real!<br />7<br />
    8. 8. Give power to the listeners!<br />Creating music?<br />Let listeners/brands use music to present themselves and generate « radio » programs.<br />Those streams should be easily available!<br />8<br />
    9. 9. 9<br />Audio RSS?<br />Test the beta version: http://smartplayer.radionomy.com<br />
    10. 10. Radio 2.0?<br />Gather the various sources available online.<br />Allow listeners to make their own program grid.<br />10<br />
    11. 11. What about traditional radio?<br />Traditional radio stations are<br />strong trusted brands, they<br />should:<br />Offer multiple access points.<br />Become feels-like free, on-demand audio box curated and expert-produced.<br />Take in social recommendations.<br />Add extra-audio dimensions.<br />Bring exclusive content production one step further.<br />Related to real life events<br />11<br />
    12. 12. The way radio is done today is just one of the many<br />possibilities we have to make radio in the coming years.<br />For feedback, questions or if you think our experience can help you <br />in your next generation radio projects, contact me:<br />Julien Mourlon<br />online radio consultant & online project manager<br />mobile: +32 478 421218<br />email: julien.mourlon@cleverwood.be<br />Cleverwood– Rue Dries 167 – 1200 Brussels – Belgium<br />www.cleverwood.be <br />Cleverwood is a trademark of Fair Wood Ventures sprl/bvba<br />

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