Mobile Marketing : Case Studies

1,211 views
1,144 views

Published on

7 minutes presentation by Olivier Beaujean for Cleverwood's participation at the Devcom conference.

More: http://bit.ly/devcom

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,211
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
77
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Mobile Marketing : Case Studies

  1. 1. Mobile Marketing: Mobile is a Media N°
  2. 2. Mobile Marketing : Case Studies
  3. 3. <ul><ul><li>Eurostar Shopping in London </li></ul></ul><ul><ul><li>Objective : Mash up Google Maps and </li></ul></ul><ul><ul><li>Twitter in a mobile application for </li></ul></ul><ul><ul><li>a 1-day shopping event in </li></ul></ul><ul><ul><li>London with Brussels Girl Geek </li></ul></ul><ul><ul><li>Dinner members </li></ul></ul><ul><ul><li>Method : Mobile website optimized on 20+ phone types </li></ul></ul>Return: This action generated ❖ a 4th trend on Twitter for # ❖ 20+ blog posts ❖ 400+ pictures on Flickr ❖ 1000+ tweets tagged #GGSL (700 in the platform) ❖ press coverage on De Standaard, PUB, MM, PureFM..
  4. 4. <ul><ul><li>Volkswagen Polo </li></ul></ul><ul><ul><li>Objective : Position VW as an innovative brand, driving sales of its new car model, generate leads, dealer contacts and test drives </li></ul></ul><ul><ul><li>Method : they launched a iPhone 3D racing game application. </li></ul></ul><ul><ul><li>Return: 820.000 downloads in only one week, ranked top 5 in all countries (except U.S. No 7) </li></ul></ul>
  5. 5. <ul><ul><li>Flair Mobile Magazine </li></ul></ul><ul><ul><li>Objective : create a mobile platform in line with audience expectations </li></ul></ul><ul><ul><li>Method : take into account 2 threats: </li></ul></ul><ul><ul><li>- cost perception </li></ul></ul><ul><ul><li>- user experience </li></ul></ul><ul><ul><li>Return: Optimized user experience </li></ul></ul>
  6. 6. <ul><ul><li>Mobile Radio Player </li></ul></ul><ul><ul><li>Objective : Audio streams should automatically follow us from fixed to mobile device. Allow LDBK listeners to stay in touch with their favorite radio all the time </li></ul></ul><ul><ul><li>Method : Iphone player </li></ul></ul><ul><ul><li>Return: Increased fidelity of the listeners </li></ul></ul>
  7. 7. <ul><ul><li>CKin2U </li></ul></ul><ul><ul><li>Objective : drive awareness and distribute samples </li></ul></ul><ul><ul><li>Method : MMS/SMS sent to a targetted audience </li></ul></ul><ul><ul><li>Return: 39% average response, high engagement towards the brand </li></ul></ul>
  8. 8. <ul><ul><li>CBC </li></ul></ul><ul><ul><li>Objective : drive awareness and distribute samples </li></ul></ul><ul><ul><li>Method : SMS-push to WAP-page </li></ul></ul><ul><ul><li>Return: 71% CTR on SMS-push </li></ul></ul>
  9. 9. <ul><ul><li>Flair & 3Suisses to offer the weather forecasts </li></ul></ul><ul><ul><li>Objective : create a first branded service appealing to the audience </li></ul></ul><ul><ul><li>Method : take into account </li></ul></ul><ul><ul><li>- brand image aspect </li></ul></ul><ul><ul><li>- virality possibilities </li></ul></ul><ul><ul><li>- call-to-sales potential </li></ul></ul><ul><ul><li>- informative, but in a fun way </li></ul></ul><ul><ul><li>- personalisation </li></ul></ul><ul><ul><li>Return: Optimized user experience </li></ul></ul>
  10. 10. If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

×