Mobile Marketing : Case Studies

Mobile Marketing: Mobile is a Media N°

Eurostar Shopping in London
Objective : Mash up Google Maps and
Twitter in a mobile application for
a 1-day shopping event in
London with Brussels Girl Geek
Dinner members
Method : Mobile website optimized on 20+ phone types
Return: This action generated ❖ a 4th trend on Twitter for # ❖ 20+ blog posts ❖ 400+ pictures on Flickr ❖ 1000+ tweets tagged #GGSL (700 in the platform) ❖ press coverage on De Standaard, PUB, MM, PureFM..

Volkswagen Polo
Objective : Position VW as an innovative brand, driving sales of its new car model, generate leads, dealer contacts and test drives
Method : they launched a iPhone 3D racing game application.
Return: 820.000 downloads in only one week, ranked top 5 in all countries (except U.S. No 7)

Flair Mobile Magazine
Objective : create a mobile platform in line with audience expectations
Method : take into account 2 threats:
- cost perception
- user experience
Return: Optimized user experience

Mobile Radio Player
Objective : Audio streams should automatically follow us from fixed to mobile device. Allow LDBK listeners to stay in touch with their favorite radio all the time
Method : Iphone player
Return: Increased fidelity of the listeners

CKin2U
Objective : drive awareness and distribute samples
Method : MMS/SMS sent to a targetted audience
Return: 39% average response, high engagement towards the brand

CBC
Objective : drive awareness and distribute samples
Method : SMS-push to WAP-page
Return: 71% CTR on SMS-push

Flair & 3Suisses to offer the weather forecasts
Objective : create a first branded service appealing to the audience
Method : take into account
- brand image aspect
- virality possibilities
- call-to-sales potential
- informative, but in a fun way
- personalisation
Return: Optimized user experience

If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

Mobile Marketing : Case Studies

by Cleverwood Belgium on Jan 27, 2010

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Mobile Marketing : Case Studies — Presentation Transcript