Is Digital Signage a natural evolution of outdoor communication or a New Media?

Bertrand Prignon IRIMI Digital Signage A new Media? B. Prignon

? B. Prignon

! CONTENT Outdoor the only media without content B. Prignon

Evolution Time & Place Outdoor Time & Place Targets OOH Time & Place Targets DOOH Behaviours B. Prignon

The search for the Graal Land Lords CMS Media Content B. Prignon Reps

Major Trends Mobility Interactivity « Always On » «UGC» Location Base Services User Generated Content Digital OOH Participative Out-of-the Box Brand Experience Disruption Engage the consumers Surprise the targets B. Prignon

The Gold Triangle Information Advertising & Services Advertainment Infotainment ! B. Prignon Exploitation Land Lords & CMS

Driving Demand / Driving Consumption... Digital Out-of-Home and the Participation Age New Communities, New Behaviors Infrastructure, Demands On the Network Driving Demand B. Prignon Driving consumption ..

The DOOH challenge… Need to integrate Participative Engagement and Added Value B. Prignon

The DOOH challenge… Added Value Relevant Contents Location Base Service Time Base Information Relevant Advertising B. Prignon

The DOOH challenge… Added Value France : La ville de Marseille installe une borne interactive outdoor facilitant la localisation des B. Prignon commerces 14 janvier 2010 à 9:48

The DOOH challenge… Metrics How Many? How Often? B. Prignon

The DOOH challenge… Metrics How Well? Impact on Brand Equity Brand Activation B. Prignon And...Sales

Monetizing – Business Models Advert. Revenues Land Lords CMS Advertisers Renting Software Hardware (screens) Kick Back On Adv Rev Implementation B. Prignon Location Loans

Monetizing – Business Models Financing Advert. Revenues Software Land Media CMS Advertisers Lords Reps Financing Screens Kick Back On Adv Rev Implementation B. Prignon Location Loans & Revenues Sharing

Monetizing – Business Models CMS Advert. Revenues Land New Media Advertisers Lords Reps Content Kick Back On Adv Rev Provider Revenues Sharing B. Prignon

Monetizing – Business Models CMS Advert. Revenues Revenue Financing Screens Interaction Land New Media Advertisers Lords Reps Sharing Kick Back On Adv Rev Revenues Sharing B. Prignon Content Provider Content Renting

Futur’s Bright? The end of “classical”Screens? B. Prignon

Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Thank You Bertrand Prignon Pic’s will be here Slides will up be there Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

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Is Digital Signage a natural evolution of outdoor communication or a New Media?

by Cleverwood Belgium on Jan 18, 2010

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Is Digital Signage a natural evolution of outdoor communication or a New Media? — Presentation Transcript