0
Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localizati...
Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localizati...
Who are we ? <br />Jean-Louis D’Hondt<br />Sacha Kocovski<br />“We help you design efficient & enjoyable products or techn...
Why we are here ? <br />Designing a great website, software or product is not easy ! <br />You have to :<br />Know your au...
How ? <br />Meet your end users <br />Observe & ask specific questions<br />Analyze how they work & benchmark with competi...
Eye-tracking (method) <br />A specific user test configuration (not the only method!)<br />Pro’s : <br />Automated objecti...
Eye-tracking (method) <br />Unobtrusive testing<br />IR to track eye movement<br />Record eye fixations (numbers & <br />l...
Eye-trackinglive case<br />
Eye-tracking (gaze plot) <br />
Eye-tracking (heatmap & gaze opacity) <br />
Thank you<br />Q & A<br />More info:   www.egroup.be   |    info@egroup.be<br />
Upcoming SlideShare
Loading in...5
×

Improve your website user experience with eye tracking

1,221

Published on

Developping a great website, software or product is not easy. You have to make sure that your customers understand how it works & enjoy working with it. This is what we call a good User eXperience (UX).

Mesuring the UX of your product is simple, but you have to follow specific usability methodologies (like eye-tracking).

With the insight that usability tests provide, you can make critical design improvements that will increase conversion rates, sales and boost client satisfaction.

Join us for this friday session to view a live user test & see through the eyes of a user with eye-tracking technology. This session will be animated by Sacha Kocovski and Jean-Louis D'Hondt, ergonomics & usability experts.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,221
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Improve your website user experience with eye tracking"

  1. 1.
  2. 2. Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localization<br />Innovative mash-ups<br />Scrum : tips & tricks<br />Career mgt 2.0<br />Basecamp<br />Webwriting<br />DYNAMIC INSOURCING<br />FRIDAY SESSIONS<br />Friday Sessions are organized internally within Cleverwood, where a few external people are also invited. <br />Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.<br />Follow @Cleverwood<br />Use #FridaySession<br />
  3. 3. Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localization<br />Innovative mash-ups<br />Scrum : tips & tricks<br />Career mgt 2.0<br />Basecamp<br />Webwriting<br />DYNAMIC INSOURCING<br />FRIDAY SESSIONS<br />Jean-Louis D’Hondt<br />Sacha Kocovski<br />“<br />Improve your website user experience with eye-tracking<br />”<br />Follow @Cleverwood<br />Use #FridaySession<br />
  4. 4. Who are we ? <br />Jean-Louis D’Hondt<br />Sacha Kocovski<br />“We help you design efficient & enjoyable products or technologies by ensuring optimal user experiences”<br />Business psychologists (ULB) & highly trained ergonomists<br />Lately we helped clients like: Adecco, Arcelor, AXA, CPM, France Telecom, La RégionWallonne, La Redoute, FOREM, Media Markt, Monster.be, Solvay, Speos, THALES group, ULB <br />
  5. 5. Why we are here ? <br />Designing a great website, software or product is not easy ! <br />You have to :<br />Know your audience / target<br />Uncover their real needs & expectations<br />Understand how (& where) they want to use your product<br />Know the basic usability principles (guidance, error prevention, terminology, homogeneity, design, etc.)<br />Test early & test often, with real users <br />
  6. 6. How ? <br />Meet your end users <br />Observe & ask specific questions<br />Analyze how they work & benchmark with competitors<br />Set clear goals (conversion)<br />Involve real users in the design phase (participative design)<br />Start with a prototype<br />Test quickly, early in the process<br />Plan user tests sessions (2) before it’s too late<br />Measure & improve <br />
  7. 7. Eye-tracking (method) <br />A specific user test configuration (not the only method!)<br />Pro’s : <br />Automated objective data (time, clicks, eye-fixations, etc.)<br />Visualize in real time what the user is looking at<br />Generates “sexy” visual outputs (eye-gaze, heat maps & graphs) <br />Con’s<br />Require a (costly) eye-tracker<br />Test configuration may take more time<br />Impossible to do remote testing <br />
  8. 8. Eye-tracking (method) <br />Unobtrusive testing<br />IR to track eye movement<br />Record eye fixations (numbers & <br />length) to generate heat maps & gaze plots<br />
  9. 9. Eye-trackinglive case<br />
  10. 10. Eye-tracking (gaze plot) <br />
  11. 11. Eye-tracking (heatmap & gaze opacity) <br />
  12. 12. Thank you<br />Q & A<br />More info: www.egroup.be | info@egroup.be<br />
  13. 13. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.<br />And tweets down here<br />Summary over here<br />Pic’swillbehere<br />Slideswill up bethere<br />Cleverwood is a trademark of Fair Wood Ventures sprl/bvba<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×