Improve your website user experience with eye tracking

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Developping a great website, software or product is not easy. You have to make sure that your customers understand how it works & enjoy working with it. This is what we call a good User eXperience …

Developping a great website, software or product is not easy. You have to make sure that your customers understand how it works & enjoy working with it. This is what we call a good User eXperience (UX).

Mesuring the UX of your product is simple, but you have to follow specific usability methodologies (like eye-tracking).

With the insight that usability tests provide, you can make critical design improvements that will increase conversion rates, sales and boost client satisfaction.

Join us for this friday session to view a live user test & see through the eyes of a user with eye-tracking technology. This session will be animated by Sacha Kocovski and Jean-Louis D'Hondt, ergonomics & usability experts.

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  • 1.
  • 2. Community animation
    Twitter opportunities
    Case Study mobile app
    Monitoring Social media
    Geo-localization
    Innovative mash-ups
    Scrum : tips & tricks
    Career mgt 2.0
    Basecamp
    Webwriting
    DYNAMIC INSOURCING
    FRIDAY SESSIONS
    Friday Sessions are organized internally within Cleverwood, where a few external people are also invited.
    Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.
    Follow @Cleverwood
    Use #FridaySession
  • 3. Community animation
    Twitter opportunities
    Case Study mobile app
    Monitoring Social media
    Geo-localization
    Innovative mash-ups
    Scrum : tips & tricks
    Career mgt 2.0
    Basecamp
    Webwriting
    DYNAMIC INSOURCING
    FRIDAY SESSIONS
    Jean-Louis D’Hondt
    Sacha Kocovski

    Improve your website user experience with eye-tracking

    Follow @Cleverwood
    Use #FridaySession
  • 4. Who are we ?
    Jean-Louis D’Hondt
    Sacha Kocovski
    “We help you design efficient & enjoyable products or technologies by ensuring optimal user experiences”
    Business psychologists (ULB) & highly trained ergonomists
    Lately we helped clients like: Adecco, Arcelor, AXA, CPM, France Telecom, La RégionWallonne, La Redoute, FOREM, Media Markt, Monster.be, Solvay, Speos, THALES group, ULB
  • 5. Why we are here ?
    Designing a great website, software or product is not easy !
    You have to :
    Know your audience / target
    Uncover their real needs & expectations
    Understand how (& where) they want to use your product
    Know the basic usability principles (guidance, error prevention, terminology, homogeneity, design, etc.)
    Test early & test often, with real users
  • 6. How ?
    Meet your end users
    Observe & ask specific questions
    Analyze how they work & benchmark with competitors
    Set clear goals (conversion)
    Involve real users in the design phase (participative design)
    Start with a prototype
    Test quickly, early in the process
    Plan user tests sessions (2) before it’s too late
    Measure & improve
  • 7. Eye-tracking (method)
    A specific user test configuration (not the only method!)
    Pro’s :
    Automated objective data (time, clicks, eye-fixations, etc.)
    Visualize in real time what the user is looking at
    Generates “sexy” visual outputs (eye-gaze, heat maps & graphs)
    Con’s
    Require a (costly) eye-tracker
    Test configuration may take more time
    Impossible to do remote testing
  • 8. Eye-tracking (method)
    Unobtrusive testing
    IR to track eye movement
    Record eye fixations (numbers &
    length) to generate heat maps & gaze plots
  • 9. Eye-trackinglive case
  • 10. Eye-tracking (gaze plot)
  • 11. Eye-tracking (heatmap & gaze opacity)
  • 12. Thank you
    Q & A
    More info: www.egroup.be | info@egroup.be
  • 13. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
    And tweets down here
    Summary over here
    Pic’swillbehere
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    Cleverwood is a trademark of Fair Wood Ventures sprl/bvba