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Improve your website user experience with eye tracking
 

Improve your website user experience with eye tracking

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Developping a great website, software or product is not easy. You have to make sure that your customers understand how it works & enjoy working with it. This is what we call a good User eXperience ...

Developping a great website, software or product is not easy. You have to make sure that your customers understand how it works & enjoy working with it. This is what we call a good User eXperience (UX).

Mesuring the UX of your product is simple, but you have to follow specific usability methodologies (like eye-tracking).

With the insight that usability tests provide, you can make critical design improvements that will increase conversion rates, sales and boost client satisfaction.

Join us for this friday session to view a live user test & see through the eyes of a user with eye-tracking technology. This session will be animated by Sacha Kocovski and Jean-Louis D'Hondt, ergonomics & usability experts.

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    Improve your website user experience with eye tracking Improve your website user experience with eye tracking Presentation Transcript

    • Community animation
      Twitter opportunities
      Case Study mobile app
      Monitoring Social media
      Geo-localization
      Innovative mash-ups
      Scrum : tips & tricks
      Career mgt 2.0
      Basecamp
      Webwriting
      DYNAMIC INSOURCING
      FRIDAY SESSIONS
      Friday Sessions are organized internally within Cleverwood, where a few external people are also invited.
      Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.
      Follow @Cleverwood
      Use #FridaySession
    • Community animation
      Twitter opportunities
      Case Study mobile app
      Monitoring Social media
      Geo-localization
      Innovative mash-ups
      Scrum : tips & tricks
      Career mgt 2.0
      Basecamp
      Webwriting
      DYNAMIC INSOURCING
      FRIDAY SESSIONS
      Jean-Louis D’Hondt
      Sacha Kocovski

      Improve your website user experience with eye-tracking

      Follow @Cleverwood
      Use #FridaySession
    • Who are we ?
      Jean-Louis D’Hondt
      Sacha Kocovski
      “We help you design efficient & enjoyable products or technologies by ensuring optimal user experiences”
      Business psychologists (ULB) & highly trained ergonomists
      Lately we helped clients like: Adecco, Arcelor, AXA, CPM, France Telecom, La RégionWallonne, La Redoute, FOREM, Media Markt, Monster.be, Solvay, Speos, THALES group, ULB
    • Why we are here ?
      Designing a great website, software or product is not easy !
      You have to :
      Know your audience / target
      Uncover their real needs & expectations
      Understand how (& where) they want to use your product
      Know the basic usability principles (guidance, error prevention, terminology, homogeneity, design, etc.)
      Test early & test often, with real users
    • How ?
      Meet your end users
      Observe & ask specific questions
      Analyze how they work & benchmark with competitors
      Set clear goals (conversion)
      Involve real users in the design phase (participative design)
      Start with a prototype
      Test quickly, early in the process
      Plan user tests sessions (2) before it’s too late
      Measure & improve
    • Eye-tracking (method)
      A specific user test configuration (not the only method!)
      Pro’s :
      Automated objective data (time, clicks, eye-fixations, etc.)
      Visualize in real time what the user is looking at
      Generates “sexy” visual outputs (eye-gaze, heat maps & graphs)
      Con’s
      Require a (costly) eye-tracker
      Test configuration may take more time
      Impossible to do remote testing
    • Eye-tracking (method)
      Unobtrusive testing
      IR to track eye movement
      Record eye fixations (numbers &
      length) to generate heat maps & gaze plots
    • Eye-trackinglive case
    • Eye-tracking (gaze plot)
    • Eye-tracking (heatmap & gaze opacity)
    • Thank you
      Q & A
      More info: www.egroup.be | info@egroup.be
    • Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
      And tweets down here
      Summary over here
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      Cleverwood is a trademark of Fair Wood Ventures sprl/bvba