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Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!
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Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

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Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.

Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.

Published in: Social Media, Business, Technology
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  • 1. FRIDAY SESSION #67! 22/05/14 How to Leverage Social Data to Improve Your Digital Marketing Performance! By Aleyda Solis / @aleyda ! @Cleverwood! #FridaySession!
  • 2. hell0 #fridaysession #fridaysession by @aleyda from @TRIBALYTICS
  • 3. Who am i? ALEYDA SOLIS ! INTERNATIONAL online marketer FOCUSED IN SEO ! +7 YEARS EXPERIENCE IN EUROPEAN, AMERICAN AND LATAM DIGITAL PROJECTS ! CO-FOUNDER @TRIBALYTICS #fridaysession by @aleyda from @TRIBALYTICS
  • 4. DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED #fridaysession by @aleyda from @TRIBALYTICS
  • 5. a MULTI-CHANNEL CUSTOMER JOURNEY to target #fridaysession by @aleyda from @TRIBALYTICS
  • 6. a multi-device, always “on” audience to connect with #fridaysession by @aleyda from @TRIBALYTICS
  • 7. platforms that evolve very quickly #fridaysession by @aleyda from @TRIBALYTICS
  • 8. new platforms & segmented traffic sources & behavior #fridaysession by @aleyda from @TRIBALYTICS
  • 9. more competitors and less attention by users #fridaysession by @aleyda from @TRIBALYTICS
  • 10. less meaningful data & more noise #fridaysession by @aleyda from @TRIBALYTICS
  • 11. how to win with so many challenges? #fridaysession by @aleyda from @TRIBALYTICS
  • 12. DON’T WHINE & focus on enhancing your performance #fridaysession by @aleyda from @TRIBALYTICS
  • 13. #fridaysession by @aleyda from @TRIBALYTICS use your existing data sources, like social
  • 14. #fridaysession by @aleyda from @TRIBALYTICS scale faster minimizing complexity and using a few tools
  • 15. it’s about answering the right questions #fridaysession by @aleyda from @TRIBALYTICS
  • 16. 1. which content topics your audience prefers? #fridaysession by @aleyda from @TRIBALYTICS
  • 17. identify most shared content of a site w/ socialcrawlytics #fridaysession by @aleyda from @TRIBALYTICS
  • 18. identify top content shared from a topic w/ buzzsumo #fridaysession by @aleyda from @TRIBALYTICS
  • 19. use this information to… #fridaysession by @aleyda from @TRIBALYTICS identify new content topics gaps & opportunities identify best content formats drive your content strategy input your seo keyword research …
  • 20. #fridaysession by @aleyda from @TRIBALYTICS 2. which social networks your audience uses to share?
  • 21. identify shared content per network w/ socialcrawlytics #fridaysession by @aleyda from @TRIBALYTICS
  • 22. identify top social networks with shares w/ buzzsumo #fridaysession by @aleyda from @TRIBALYTICS
  • 23. use this data to… identify the networks to focus on drive your social media strategy identify opportunities per network understand your current reach per network … #fridaysession by @aleyda from @TRIBALYTICS
  • 24. 3. how’s your social audience segmented? #fridaysession by @aleyda from @TRIBALYTICS
  • 25. identify your audience demographics w/ followerwonk #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
  • 26. identify your audience COMMUNITIES w/ tribalytics #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
  • 27. #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS OPTIMIZE YOUR COMMUNITY MANAGEMENT ACTIVITIES DRIVE YOUR SOCIAL MEDIA STRATEGY IDENTIFY YOUR AUDIENCE SHARE & GAP VERSUS COMPETITORS … use this data to… IDENTIFY YOUR COMMUNITIES PROFILES
  • 28. 4. who are your social influencers? #fridaysession by @aleyda from @TRIBALYTICS
  • 29. identify INFLUENCERS PER TOPIC w/ twtrland #fridaysession by @aleyda from @TRIBALYTICS
  • 30. identify INFLUENCERS PER COMMUNITIES w/ tribalytics #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
  • 31. #fridaysession by @aleyda from @TRIBALYTICS OUTREACH FOR LINK BUILDING INFLUENCERS MARKETING COMMUNITY MANAGEMENT PR SOCIAL MEDIA STRATEGY CONTENT MARKETING … use this data to…
  • 32. #fridaysession by @aleyda from @TRIBALYTICS 5. which are the content preferences of your influencers?
  • 33. check “POPULAR CONTENT” per influencer w/ twtrland #fridaysession by @aleyda from @TRIBALYTICS
  • 34. see the shared links per influencer w/ buzzsumo #fridaysession by @aleyda from @TRIBALYTICS
  • 35. #fridaysession by @aleyda from @TRIBALYTICS use this data to… connect with your influencers drive influencers marketing campaigns drive your COMMUNITY MANAGEMENT SOCIAL MEDIA STRATEGY input your CONTENT MARKETING …
  • 36. #fridaysession by @aleyda from @TRIBALYTICS bonus: when someone started or stopped following?
  • 37. use the followers tracking option of followerwonk #fridaysession by @aleyda from @TRIBALYTICS
  • 38. #fridaysession by @aleyda from @TRIBALYTICS use this data to… identify who are your new and lost followers identify potential causes of lost optimize your community management identify your followers gap & performance with your competitors …
  • 39. #fridaysession by @aleyda from @TRIBALYTICS so many digital questions answered! i love social data.
  • 40. let’s advance faster & win #fridaysession by @aleyda from @TRIBALYTICS
  • 41. THANK YOU! questions? #fridaysession by @aleyda from @TRIBALYTICS
  • 42. images under creative commons https://www.flickr.com/photos/loop_oh/3424641118/ https://www.flickr.com/photos/runare/13472628024/ #fridaysession by @aleyda from @TRIBALYTICS

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