FRIDAY SESSION #67! 22/05/14
How to Leverage Social Data to Improve Your Digital Marketing Performance!
By Aleyda Solis / ...
hell0 #fridaysession
#fridaysession by @aleyda from @TRIBALYTICS
Who am i?
ALEYDA SOLIS
!
INTERNATIONAL online marketer
FOCUSED IN SEO
!
+7 YEARS EXPERIENCE IN EUROPEAN,
AMERICAN AND LATA...
DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED
#fridaysession by @aleyda from @TRIBALYTICS
a MULTI-CHANNEL CUSTOMER JOURNEY to target
#fridaysession by @aleyda from @TRIBALYTICS
a multi-device, always “on” audience to connect with
#fridaysession by @aleyda from @TRIBALYTICS
platforms that evolve very quickly
#fridaysession by @aleyda from @TRIBALYTICS
new platforms & segmented traffic sources & behavior
#fridaysession by @aleyda from @TRIBALYTICS
more competitors and less attention by users
#fridaysession by @aleyda from @TRIBALYTICS
less meaningful data & more noise
#fridaysession by @aleyda from @TRIBALYTICS
how to win with so many challenges?
#fridaysession by @aleyda from @TRIBALYTICS
DON’T WHINE & focus on enhancing your performance
#fridaysession by @aleyda from @TRIBALYTICS
#fridaysession by @aleyda from @TRIBALYTICS
use your existing data sources, like social
#fridaysession by @aleyda from @TRIBALYTICS
scale faster minimizing complexity and using a few tools
it’s about answering the right questions
#fridaysession by @aleyda from @TRIBALYTICS
1. which content topics your audience prefers?
#fridaysession by @aleyda from @TRIBALYTICS
identify most shared content of a site w/ socialcrawlytics
#fridaysession by @aleyda from @TRIBALYTICS
identify top content shared from a topic w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS
use this information to…
#fridaysession by @aleyda from @TRIBALYTICS
identify
new content
topics gaps &
opportunities
iden...
#fridaysession by @aleyda from @TRIBALYTICS
2. which social networks your audience uses to share?
identify shared content per network w/ socialcrawlytics
#fridaysession by @aleyda from @TRIBALYTICS
identify top social networks with shares w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS
use this data to…
identify the
networks to
focus on
drive your
social media
strategy
identify
opportunities
per network
un...
3. how’s your social audience segmented?
#fridaysession by @aleyda from @TRIBALYTICS
identify your audience demographics w/ followerwonk
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda f...
identify your audience COMMUNITIES w/ tribalytics
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda fro...
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
OPTIMIZE
YOUR COMMUNITY
MANAGEMENT
...
4. who are your social influencers?
#fridaysession by @aleyda from @TRIBALYTICS
identify INFLUENCERS PER TOPIC w/ twtrland
#fridaysession by @aleyda from @TRIBALYTICS
identify INFLUENCERS PER COMMUNITIES w/ tribalytics
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda f...
#fridaysession by @aleyda from @TRIBALYTICS
OUTREACH FOR
LINK BUILDING
INFLUENCERS
MARKETING
COMMUNITY
MANAGEMENT
PR
SOCIA...
#fridaysession by @aleyda from @TRIBALYTICS
5. which are the content preferences of your influencers?
check “POPULAR CONTENT” per influencer w/ twtrland
#fridaysession by @aleyda from @TRIBALYTICS
see the shared links per influencer w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS
#fridaysession by @aleyda from @TRIBALYTICS
use this data to…
connect with
your influencers
drive
influencers
marketing
ca...
#fridaysession by @aleyda from @TRIBALYTICS
bonus: when someone started or stopped following?
use the followers tracking option of followerwonk
#fridaysession by @aleyda from @TRIBALYTICS
#fridaysession by @aleyda from @TRIBALYTICS
use this data to…
identify who
are your new and
lost followers
identify
potent...
#fridaysession by @aleyda from @TRIBALYTICS
so many digital questions answered! i love social data.
let’s advance faster & win
#fridaysession by @aleyda from @TRIBALYTICS
THANK YOU! questions?
#fridaysession by @aleyda from @TRIBALYTICS
images under creative commons
https://www.flickr.com/photos/loop_oh/3424641118/
https://www.flickr.com/photos/runare/13472...
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Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

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Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.

Published in: Social Media, Business, Technology
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Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

  1. 1. FRIDAY SESSION #67! 22/05/14 How to Leverage Social Data to Improve Your Digital Marketing Performance! By Aleyda Solis / @aleyda ! @Cleverwood! #FridaySession!
  2. 2. hell0 #fridaysession #fridaysession by @aleyda from @TRIBALYTICS
  3. 3. Who am i? ALEYDA SOLIS ! INTERNATIONAL online marketer FOCUSED IN SEO ! +7 YEARS EXPERIENCE IN EUROPEAN, AMERICAN AND LATAM DIGITAL PROJECTS ! CO-FOUNDER @TRIBALYTICS #fridaysession by @aleyda from @TRIBALYTICS
  4. 4. DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED #fridaysession by @aleyda from @TRIBALYTICS
  5. 5. a MULTI-CHANNEL CUSTOMER JOURNEY to target #fridaysession by @aleyda from @TRIBALYTICS
  6. 6. a multi-device, always “on” audience to connect with #fridaysession by @aleyda from @TRIBALYTICS
  7. 7. platforms that evolve very quickly #fridaysession by @aleyda from @TRIBALYTICS
  8. 8. new platforms & segmented traffic sources & behavior #fridaysession by @aleyda from @TRIBALYTICS
  9. 9. more competitors and less attention by users #fridaysession by @aleyda from @TRIBALYTICS
  10. 10. less meaningful data & more noise #fridaysession by @aleyda from @TRIBALYTICS
  11. 11. how to win with so many challenges? #fridaysession by @aleyda from @TRIBALYTICS
  12. 12. DON’T WHINE & focus on enhancing your performance #fridaysession by @aleyda from @TRIBALYTICS
  13. 13. #fridaysession by @aleyda from @TRIBALYTICS use your existing data sources, like social
  14. 14. #fridaysession by @aleyda from @TRIBALYTICS scale faster minimizing complexity and using a few tools
  15. 15. it’s about answering the right questions #fridaysession by @aleyda from @TRIBALYTICS
  16. 16. 1. which content topics your audience prefers? #fridaysession by @aleyda from @TRIBALYTICS
  17. 17. identify most shared content of a site w/ socialcrawlytics #fridaysession by @aleyda from @TRIBALYTICS
  18. 18. identify top content shared from a topic w/ buzzsumo #fridaysession by @aleyda from @TRIBALYTICS
  19. 19. use this information to… #fridaysession by @aleyda from @TRIBALYTICS identify new content topics gaps & opportunities identify best content formats drive your content strategy input your seo keyword research …
  20. 20. #fridaysession by @aleyda from @TRIBALYTICS 2. which social networks your audience uses to share?
  21. 21. identify shared content per network w/ socialcrawlytics #fridaysession by @aleyda from @TRIBALYTICS
  22. 22. identify top social networks with shares w/ buzzsumo #fridaysession by @aleyda from @TRIBALYTICS
  23. 23. use this data to… identify the networks to focus on drive your social media strategy identify opportunities per network understand your current reach per network … #fridaysession by @aleyda from @TRIBALYTICS
  24. 24. 3. how’s your social audience segmented? #fridaysession by @aleyda from @TRIBALYTICS
  25. 25. identify your audience demographics w/ followerwonk #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
  26. 26. identify your audience COMMUNITIES w/ tribalytics #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
  27. 27. #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS OPTIMIZE YOUR COMMUNITY MANAGEMENT ACTIVITIES DRIVE YOUR SOCIAL MEDIA STRATEGY IDENTIFY YOUR AUDIENCE SHARE & GAP VERSUS COMPETITORS … use this data to… IDENTIFY YOUR COMMUNITIES PROFILES
  28. 28. 4. who are your social influencers? #fridaysession by @aleyda from @TRIBALYTICS
  29. 29. identify INFLUENCERS PER TOPIC w/ twtrland #fridaysession by @aleyda from @TRIBALYTICS
  30. 30. identify INFLUENCERS PER COMMUNITIES w/ tribalytics #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
  31. 31. #fridaysession by @aleyda from @TRIBALYTICS OUTREACH FOR LINK BUILDING INFLUENCERS MARKETING COMMUNITY MANAGEMENT PR SOCIAL MEDIA STRATEGY CONTENT MARKETING … use this data to…
  32. 32. #fridaysession by @aleyda from @TRIBALYTICS 5. which are the content preferences of your influencers?
  33. 33. check “POPULAR CONTENT” per influencer w/ twtrland #fridaysession by @aleyda from @TRIBALYTICS
  34. 34. see the shared links per influencer w/ buzzsumo #fridaysession by @aleyda from @TRIBALYTICS
  35. 35. #fridaysession by @aleyda from @TRIBALYTICS use this data to… connect with your influencers drive influencers marketing campaigns drive your COMMUNITY MANAGEMENT SOCIAL MEDIA STRATEGY input your CONTENT MARKETING …
  36. 36. #fridaysession by @aleyda from @TRIBALYTICS bonus: when someone started or stopped following?
  37. 37. use the followers tracking option of followerwonk #fridaysession by @aleyda from @TRIBALYTICS
  38. 38. #fridaysession by @aleyda from @TRIBALYTICS use this data to… identify who are your new and lost followers identify potential causes of lost optimize your community management identify your followers gap & performance with your competitors …
  39. 39. #fridaysession by @aleyda from @TRIBALYTICS so many digital questions answered! i love social data.
  40. 40. let’s advance faster & win #fridaysession by @aleyda from @TRIBALYTICS
  41. 41. THANK YOU! questions? #fridaysession by @aleyda from @TRIBALYTICS
  42. 42. images under creative commons https://www.flickr.com/photos/loop_oh/3424641118/ https://www.flickr.com/photos/runare/13472628024/ #fridaysession by @aleyda from @TRIBALYTICS

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