Today it seems like most companies and brands are conquering their fear of social media, one step at a time. They realize that online presence and reputation matters. A multi-million business like the professional football world can not leave behind.
The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. Not by looking at numbers of Facebook fans and Twitter followers, but by exploring the field, by visiting clubs and interviewing communication and marketing managers. 13 out of 16 first division clubs agreed to talk to me. The data you find in this white paper is varied and covers different aspects of social media.
On the 5th of December, during a Cleverwood Trends Session to the 4th anniversary event of Cleverwood, I've presented some of my findings. But my main objective of the dat was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data.