Eurostar & Club MedFind out how two major Belgian actors created efficient blogger outreach actions in Belgium

CAS REEL N°

Eurostar & Club Med Find out how two major Belgian actors created efficient blogger outreach actions in Belgium

Club Med Blogger outreach action Objective: Communicate Club Med USP’s & values amongst NL online population thanks to real&neutral blogger experience
Concept:
An influential blogger selected to join a press travel in Club Med Chamonix
Live display of the blogger’s Tweets and FlickR pictures on major Belgian blogs & traditional newspapers

Action Results Good visibility for a very limited budget In terms of numbers: more than 59,000 impressions and 17,000 contacts Tonality of generated online conversations very positive International online coverage & offline relay in traditional national press Won the European Excellence Awards 2008 travel&tourism category

Eurostar Blogger outreach action Objective: Benefit from a low British pound to convey Eurostar Key messages
Concept:
Bring together a group of passionate Girls and offer them an unforgettable day in London - based on what make them tick: shopping+ networking
Offer them a brand new mobile application to stay in touch and share info during the day

Action Results In terms of numbers: more than 700 messages posted by the girls, 14 new Flickr sets (536 pictures published), 76 blog posts (more than 500 comments) Reached number 4th position on Twitter worldwide watch trend for March 14th (more than 1000 Tweets sent) Tonality of generated online conversations very positive Best case in the national online marketing field

If you want to get in touch… www. cleverwood .be [email_address] .be Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

Eurostar & Club MedFind out how two major Belgian actors created efficient blogger outreach actions in Belgium

by Cleverwood Belgium on Jan 27, 2010

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