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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
 

E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

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Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.

Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.

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    E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean Presentation Transcript

    • E-Marketing & Social MediaOlivier Beaujean - Cleverwood
    • Playtime isOVER
    • Facebook is the new Google
    • BELGIAN SOCIAL MEDIA LANDSCAPEFacebook: 4 millionNetlog: 3 millionLinkedin: over 700.000Seniorennet: over 200.000Twitter: at least 71.500Blogs: 1,5 mio blogs (decending)Flick’r: 4.000 membersYoutube : over 700 000 videos
    • Resistance isfutile
    • The WHOLEcompany
    • Corporate communication,reputation management.
    • Contact Centre, ConsumerServices
    • 3: MARKETING Build loyalty, inform, engage
    • TEAM & HRCollaboration,employer branding
    • BASICSworks
    • Listen & MonitorAssess & Define & Adapt Launch Measure & Develop & Follow-up Communicate
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateStart listening
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateSet your targets
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateGo where youraudience is!
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateDevelop guidelines
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateEngageconversation
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateDon’t forget :State of mind !
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateMeasure andfollow-up
    • Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateAre you ontarget?
    • Start SomethingNOW !
    • Thank You !Olivier BeaujeanManaging PartnerDirect: +32 2 888 79 34Mobile: +32 475 75 85 90Twitter : @olbowEmail: olivier.beaujean@cleverwood.beCleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgiumwww.cleverwood.be