E-Marketing & Social MediaOlivier Beaujean - Cleverwood
Playtime isOVER
Facebook is  the new   Google
BELGIAN SOCIAL MEDIA LANDSCAPEFacebook:      4 millionNetlog:        3 millionLinkedin:      over 700.000Seniorennet:   ov...
Resistance isfutile
The   WHOLEcompany
Corporate communication,reputation management.
Contact Centre, ConsumerServices
3: MARKETING Build loyalty, inform, engage
TEAM & HRCollaboration,employer branding
BASICSworks
Listen &            MonitorAssess &               Define & Adapt                  Launch    Measure &     Develop &    Fol...
Listen &                           Monitor           Assess &                      Define &            Adapt              ...
Listen &                          Monitor          Assess &                      Define &           Adapt                 ...
Listen &                         Monitor         Assess &                      Define &          Adapt                    ...
Listen &                          Monitor          Assess &                      Define &           Adapt                 ...
Listen &                         Monitor         Assess &                      Define &          Adapt                    ...
Listen &                          Monitor          Assess &                      Define &           Adapt                 ...
Listen &                        Monitor        Assess &                      Define &         Adapt                       ...
Listen &                         Monitor         Assess &                      Define &          Adapt                    ...
Start SomethingNOW !
Thank You !Olivier BeaujeanManaging PartnerDirect: +32 2 888 79 34Mobile: +32 475 75 85 90Twitter : @olbowEmail: olivier.b...
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

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Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.

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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

  1. 1. E-Marketing & Social MediaOlivier Beaujean - Cleverwood
  2. 2. Playtime isOVER
  3. 3. Facebook is the new Google
  4. 4. BELGIAN SOCIAL MEDIA LANDSCAPEFacebook: 4 millionNetlog: 3 millionLinkedin: over 700.000Seniorennet: over 200.000Twitter: at least 71.500Blogs: 1,5 mio blogs (decending)Flick’r: 4.000 membersYoutube : over 700 000 videos
  5. 5. Resistance isfutile
  6. 6. The WHOLEcompany
  7. 7. Corporate communication,reputation management.
  8. 8. Contact Centre, ConsumerServices
  9. 9. 3: MARKETING Build loyalty, inform, engage
  10. 10. TEAM & HRCollaboration,employer branding
  11. 11. BASICSworks
  12. 12. Listen & MonitorAssess & Define & Adapt Launch Measure & Develop & Follow-up Communicate
  13. 13. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateStart listening
  14. 14. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateSet your targets
  15. 15. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateGo where youraudience is!
  16. 16. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateDevelop guidelines
  17. 17. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateEngageconversation
  18. 18. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateDon’t forget :State of mind !
  19. 19. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateMeasure andfollow-up
  20. 20. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateAre you ontarget?
  21. 21. Start SomethingNOW !
  22. 22. Thank You !Olivier BeaujeanManaging PartnerDirect: +32 2 888 79 34Mobile: +32 475 75 85 90Twitter : @olbowEmail: olivier.beaujean@cleverwood.beCleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgiumwww.cleverwood.be
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