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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean
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E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

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Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.

Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.

Published in: Education, Business, Technology

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  • 1. E-Marketing & Social MediaOlivier Beaujean - Cleverwood
  • 2. Playtime isOVER
  • 3. Facebook is the new Google
  • 4. BELGIAN SOCIAL MEDIA LANDSCAPEFacebook: 4 millionNetlog: 3 millionLinkedin: over 700.000Seniorennet: over 200.000Twitter: at least 71.500Blogs: 1,5 mio blogs (decending)Flick’r: 4.000 membersYoutube : over 700 000 videos
  • 5. Resistance isfutile
  • 6. The WHOLEcompany
  • 7. Corporate communication,reputation management.
  • 8. Contact Centre, ConsumerServices
  • 9. 3: MARKETING Build loyalty, inform, engage
  • 10. TEAM & HRCollaboration,employer branding
  • 11. BASICSworks
  • 12. Listen & MonitorAssess & Define & Adapt Launch Measure & Develop & Follow-up Communicate
  • 13. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateStart listening
  • 14. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateSet your targets
  • 15. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateGo where youraudience is!
  • 16. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateDevelop guidelines
  • 17. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateEngageconversation
  • 18. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateDon’t forget :State of mind !
  • 19. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateMeasure andfollow-up
  • 20. Listen & Monitor Assess & Define & Adapt Launch Measure & Develop & Follow-up CommunicateAre you ontarget?
  • 21. Start SomethingNOW !
  • 22. Thank You !Olivier BeaujeanManaging PartnerDirect: +32 2 888 79 34Mobile: +32 475 75 85 90Twitter : @olbowEmail: olivier.beaujean@cleverwood.beCleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgiumwww.cleverwood.be