A huge amount of websites don’t offer a proper copywriting. Good web copywriting is larger than just the wording: it’s the message, it’s how the concept is displayed, how the information is organized… and beyond.

1. Community animation Twitter opportunities Case Study mobile app Monitoring Social media Geo-localization Innovative mash-ups Scrum : tips & tricks Career mgt 2.0 Basecamp Webwriting DYNAMIC INSOURCING FRIDAY SESSIONS Today’s session Marina Aubert Presenting “ Web copywriting: between content creation and usability ”

2. Copywriting?

5. Web copywriting?

6. 1. Web content Createcustomized content

7. Corporate Content

8. Database Content

9. Emailing & Newsletters

10. 2. Web content management Provideproper information

11. Information Architecture

12. Mindmap & SEO keywords

13. SEO keywords monitoring

14. Content Strategy

15. 3. Web content optimization Create conversion funnels… or Usability?

16. Wireframeoptimization

18. Not web copywriting?

19. Formal & Informal Online Communication

20. Information Visualization

21. Case study: danone

22. Organization’s Communication

23. Organization’sProducts

24. Organization’sBehaviour … undercover marketing

25. Be the next one to organize a FAS! +32 (0) 2 888 79 34 Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Pic’swillbehere Slideswill up bethere Cleverwood is a trademark of Fair Wood Ventures sprl/bvba