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Cleverwood Friday Session Twitter 20090508

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The Friday Afternoon Sessions are one of the important knowledge sharing pillars at Cleverwood. ...

The Friday Afternoon Sessions are one of the important knowledge sharing pillars at Cleverwood.

Our Dynamic Insourcing programme includes various aspects to help our clients and our consultant team being performant and feeling great.

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Transcript

  • 1. Twitter…. Where are we going? SLIDE 1 SLIDE 1
  • 2. Community animation Twitter opportunities DYNAMIC INSOURCING Case Study mobile app Monitoring Social media FRIDAY SESSIONS Geo-localization Innovative mash-ups Scrum : tips & tricks Career mgt 2.0 Today’s session Basecamp Webwriting Serge Fontinoy Presenting “ Twitter : where are we going? ” SLIDE 2
  • 3. Twitter ... Where are we going? Fact and Figures • Why “the hell” is it so popular? • Twitter usages in the audience • The way to get value • Resources • SLIDE 3 SLIDE 3
  • 4. Twitter ... Where are we going? Noah Glass et Jack Dorsey SLIDE 4 SLIDE 4
  • 5. Twitter ... Where are we going? • 3 years since March 2009 • US : 14 000 000 users • France : 21 000 users (August 2008) • Belgium : 11 000 users (March 2009) • Visits to Twitter have increased 1,382 percent since last year. SLIDE 5 SLIDE 5
  • 6. Twitter ... Where are we going? SLIDE 6 SLIDE 6
  • 7. Twitter ... Where are we going? Why “the hell” is it so popular? http://europa-eu- audience.typepad.com/fr/2008/12/t witter-la-coqueluche-du-micro- blogging-.html SLIDE 7 SLIDE 7
  • 8. Twitter ... Where are we going? Free • Answer to a new need • Simple (interface) and direct • Exponential • Star System • Multiples usages • Open (widgets, apps, multi channel) • Bye bye Google, hello Twitter • And this little thing you can’t • explain … SLIDE 8
  • 9. Twitter ... Where are we going? What kind of Twitter are you? SLIDE 9 SLIDE 9
  • 10. Twitter ... Where are we going? SLIDE 10 S L I D E 10
  • 11. Twitter ... Where are we going? Quantity Content Lurkers Emotional A Lurker is a Twitter user who has published only a few Twitters who talk about their emotions (15 %) messages and who has a limited number of). Everyone starts as a Lurker. Subject Bots Twitters who talk about a subject, topic, idea (20 %) A Bot is a Twitter account on which automatically generated messages are published. These Twitter accounts have mostly Links only a limited number of followers and many many updates. Twitters who share links (45 %) High Influentials Press An High Influential is a Twitter user who publishes only a limited Twitters who use Twitter as rss (bots) (20 %) number of messages and at the same time has a whole herd of followers. High Influentials don't write much, but they are read by many people. Twitter Stars A Twitter Star publishes many messages who are read by many followers. These Twitter users tend also to have many friends. SLIDE 11 S L I D E 11
  • 12. Twitter ... Where are we going? So, what about the audience? S L I D E 12
  • 13. Twitter ... Where are we going? The way to get value S L I D E 13
  • 14. Twitter ... Where are we going? You as a user Create your account with your name • Add a picture • Find the persons you should follow (private and business) • S L I D E 14
  • 15. Twitter ... Where are we going? You as a user Don’t hesitate to delete accounts you follow • Install 3rd apps like Twhirl, Tweetdeck and use Smart phone • apps Use apps to share pictures on Twitter • S L I D E 15
  • 16. Twitter ... Where are we going? You as a user Learn quickly to use the URL shortening tools like TinyURL • and all the variants. It helps tidy up your tweets. Install widgets in your blog • http://wordpress.org/extend/plugins/twitter-this/ • http://wordpress.org/extend/plugins/twitter-status/ • http://wordpress.org/extend/plugins/twitter-retweet/ • http://wordpress.org/extend/plugins/twitter-digest/ • http://wordpress.org/extend/plugins/twitter-tracker/ • http://wordpress.org/extend/plugins/twitter-user/ • http://wordpress.org/extend/plugins/auto-tweet/ • http://wordpress.org/extend/plugins/twitterdoodle/ • http://wordpress.org/extend/plugins/tweet-rooster/ • http://wordpress.org/extend/plugins/tweetbacks/ • http://wordpress.org/extend/plugins/commenttweets/ • http://wordpress.org/extend/plugins/capture-the-conversation/ • http://wordpress.org/extend/plugins/twounter/ • S L I D E 16
  • 17. Twitter ... Where are we going? You as a user Don’t be afraid being a bad and ennoying Twitter. If someone • says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it. Just start your folks campaign! • S L I D E 17
  • 18. Twitter ... Where are we going? You as a company 1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes First) 2. Add a picture… 3. Talk to people about THEIR interests. 4. Point out interesting things in your space, not just about You. SLIDE 18 S L I D E 18
  • 19. Twitter ... Where are we going? You as a company 5. Don’t get stuck in the apology loop. Be helpful instead. 6. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc. 7. Talk about non-business, too. 8. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?” 9. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety. SLIDE 19 S L I D E 19
  • 20. Twitter ... Where are we going? You as a company 10. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. 11. Ask questions. Twitter is GREAT for getting opinions. 12. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things. 13. You don’t have to read every tweet. SLIDE 20 S L I D E 20
  • 21. Twitter ... Where are we going? You as a company 14. You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty). 15. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community. SLIDE 21 S L I D E 21
  • 22. Twitter ... Where are we going? Resources SLIDE 22 S L I D E 22
  • 23. Twitter ... Where are we going? SLIDE 23 S L I D E 23
  • 24. Twitter ... Where are we going? Thanks SLIDE 24 S L I D E 24
  • 25. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Pic’s will be here Slides will up be there Cleverwood is a trademark of Fair Wood Ventures sprl/bvba S L I D E 25