Whether on a short term mission to provide expert advice or on a longer term engagement, as a consultant you're confronted with the challenge of company culture. Company culture will affect every single aspect of your mission from information collection, to exploring possible solutions, to issuing recommendations, to facilitating decisions and coaching for their implementation. Culture is of particularly strong influence when you're dealing with change, evolution of core business assumptions and innovative practices, e.g. the integration of social media in the toolbox of marketers.
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