5 + 5 Golden Usability Rules for Conversion

DEMO 5 + 5 Golden Usability Rules for Conversion N°

Part 1: 5 Golden Usability Rules

Rule 1: Make it easy to use Ex: main task? => too much info on page

Rule 2: Give feedback Ex: Waiting for what?

Rule 3: Be efficient Ex: Procedure of 8 steps?

Rule 4: Be consistent/ Use standards Ex: 1 Website, 3 layouts for forms?

Rule 5: Give the user a sense of controle & freedom EX: Where is the menu?

Part 2: 5 Golden Rules For Conversion

Rule 1: Explain, guide the user

Rule 2: Personal incentive

Rule 3: Social incentive

Rule 4: Scarcity/Bonus

Rule 5: Fun

About Me Dirk Huysmans is an Online Marketing & Usability Expert. Twitter: dirkhuysm@ Website: infostruct.be Tel: +32 499355495

If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

5 + 5 Golden Usability Rules for Conversion

by Cleverwood Belgium on Jan 27, 2010

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5 + 5 Golden Usability Rules for Conversion — Presentation Transcript