5 + 5 Golden Usability Rules for Conversion
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5 + 5 Golden Usability Rules for Conversion

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7 minutes presentation by Dirk Huysmans for Cleverwood's participation at the Devcom conference.

7 minutes presentation by Dirk Huysmans for Cleverwood's participation at the Devcom conference.

More: http://bit.ly/devcom

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    5 + 5 Golden Usability Rules for Conversion 5 + 5 Golden Usability Rules for Conversion Presentation Transcript

    • DEMO 5 + 5 Golden Usability Rules for Conversion N°
    • Part 1: 5 Golden Usability Rules
    • Rule 1: Make it easy to use Ex: main task? => too much info on page
    • Rule 2: Give feedback Ex: Waiting for what?
    • Rule 3: Be efficient Ex: Procedure of 8 steps?
    • Rule 4: Be consistent/ Use standards Ex: 1 Website, 3 layouts for forms?
    • Rule 5: Give the user a sense of controle & freedom EX: Where is the menu?
    • Part 2: 5 Golden Rules For Conversion
    • Rule 1: Explain, guide the user
    • Rule 2: Personal incentive
    • Rule 3: Social incentive
    • Rule 4: Scarcity/Bonus
    • Rule 5: Fun
    • About Me Dirk Huysmans is an Online Marketing & Usability Expert. Twitter: dirkhuysm@ Website: infostruct.be Tel: +32 499355495
    • If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.