The Ins and Outs of Social Media For Scouting Units

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Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when …

Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when mishandled, it can reflect poorly the Boy Scouts of America. This session will go over the BSA Social Media Guidelines and help you determine if your social media use is in alignment with the standards and goals of Scouting.

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  • 1. The Ins and Outs of Social Media 1
  • 2. The Ins and Outs of Social Media John Green john-green.net @johndashgreen facebook.com/jgreen 2
  • 3. Social Media is a great way to: • Tell the story of Scouting 3
  • 4. Social Media is a great way to: • Tell the story of Scouting • Build Community 4
  • 5. Social Media is a great way to: • Tell the story of Scouting • Build Community • Do more harm than good 5
  • 6. Traditional media is one-sided. Social media is two-way communication 6
  • 7. Mishandled Social Media can reflect poorly on: • • • • • You Other Individuals Your Unit Your Council Boy Scouts of America 7
  • 8. BSA Social Media Guidelines are regularly updated tinyurl.com/socialmediaguidelines 8
  • 9. BSA Social Media Guidelines Courtesy Security Scout Oath and Law Youth Protection 9
  • 10. BSA Social Media Guidelines Courtesy Security Scout Oath and Law Youth Protection 10
  • 11. Social Media and Youth Protection • Channels must be public 11
  • 12. Social Media and Youth Protection • Channels must be public • Channels must have multiple administrators 12
  • 13. Social Media and Youth Protection • Channels must be public • Channels must have multiple administrators • Two deep leadership must be in place 13
  • 14. Social Media and Youth Protection • Channels must be public • Channels must have multiple administrators • Two deep leadership must be in place • No one-on-one contact via email, messaging, or chat 14
  • 15. Social Media and Youth Protection • Channels must be public • Channels must have multiple administrators • Two deep leadership must be in place • No one-on-one contact via email, messaging, or chat • Follow Internet Safety Guidelines 15
  • 16. Things to Consider Social media must be monitored 16
  • 17. Things to Consider Encourage Conversations 17
  • 18. Things to Consider Don’t delete negative comments 18
  • 19. Things to Consider Respond to negative or inaccurate posts 19
  • 20. Things to Consider Some don’t warrant a response 20
  • 21. Things to Consider Some need to be taken seriously and addressed 21
  • 22. Things to Consider Direct media inquiries to the appropriate person 22
  • 23. Things to Consider Do not disengage from the conversation abruptly 23
  • 24. Things to Consider Display the values of the Scout Oath and Law 24
  • 25. Things to Consider YouTube video completely against Scout Oath and Law 25
  • 26. Tell Your Story 26
  • 27. Tell Your Story 3 Essential Checkpoints – CIA C onnect I nform Attract 27
  • 28. Tell Your Story Before you post or respond to anything - ask yourself: 28
  • 29. Tell Your Story Before you post or respond to anything - ask yourself: •Will this information connect people to my scouting program? 29
  • 30. Tell Your Story Before you post or respond to anything - ask yourself: •Will this information connect people to my scouting program? •Will this information inform people about my scouting program? 30
  • 31. Tell Your Story Before you post or respond to anything - ask yourself: •Will this information connect people to my scouting program? •Will this information inform people about my scouting program? •Will this information attract people to my scouting program? 31
  • 32. Key 3 Social Media Channels 32
  • 33. Key 3 Social Media Channels Facebook 33
  • 34. Key 3 Social Media Channels Facebook •Never ending unit meeting 34
  • 35. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old 35
  • 36. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old •Must be Public and have at least two administrators 36
  • 37. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old •Must be Public and have at least two administrators •Info Tab modeled on National BSA page 37
  • 38. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old •Must be Public and have at least two administrators •Info Tab modeled on National BSA page •Content in conflict with the Scout Law must be removed 38
  • 39. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old •Must be Public and have at least two administrators •Info Tab modeled on National BSA page •Content in conflict with the Scout Law must be removed •Monitoring requires diligence 39
  • 40. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old •Must be Public and have at least two administrators •Info Tab modeled on National BSA page •Content in conflict with the Scout Law must be removed •Monitoring requires diligence •Dead pages are targets for spam and hackers 40
  • 41. Key 3 Social Media Channels Facebook •Never ending unit meeting •Users must be 13 years old •Must be Public and have at least two administrators •Info Tab modeled on National BSA page •Content in conflict with the Scout Law must be removed •Monitoring requires diligence •Dead pages are targets for spam and hackers •No personal information on Scouts 41
  • 42. Key 3 Social Media Channels Facebook Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013: 42
  • 43. Key 3 Social Media Channels Facebook Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013: •Default audience settings switched for “Friends of Friends” to “Friends” 43
  • 44. Key 3 Social Media Channels Facebook Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013: •Default audience settings switched for “Friends of Friends” to “Friends” •Allows teens to choose to make their posts completely public 44
  • 45. Key 3 Social Media Channels Twitter 45
  • 46. Key 3 Social Media Channels Twitter •Short messages, links, and status updates 46
  • 47. Key 3 Social Media Channels Twitter •Short messages, links, and status updates •At least two administrators 47
  • 48. Key 3 Social Media Channels Twitter •Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law 48
  • 49. Key 3 Social Media Channels Twitter •Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law •Must be updated regularly and watched closely 49
  • 50. Key 3 Social Media Channels Twitter •Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law •Must be updated regularly and watched closely •Adults must not use Direct Messaging feature with Scouts 50
  • 51. Key 3 Social Media Channels YouTube 51
  • 52. Key 3 Social Media Channels YouTube •Did you realize YouTube is social media? 52
  • 53. Key 3 Social Media Channels YouTube •Did you realize YouTube is social media? •Events, how-to videos, award ceremonies 53
  • 54. Key 3 Social Media Channels YouTube •Did you realize YouTube is social media? •Events, how-to videos, award ceremonies •Channel must be public 54
  • 55. Key 3 Social Media Channels YouTube •Did you realize YouTube is social media? •Events, how-to videos, award ceremonies •Channel must be public •Protect the privacy of individual Scouts 55
  • 56. Key 3 Social Media Channels YouTube •Did you realize YouTube is social media? •Events, how-to videos, award ceremonies •Channel must be public •Protect the privacy of individual Scouts •Shown following designated appropriate guidelines 56
  • 57. Key 3 Social Media Channels YouTube •Did you realize YouTube is social media? •Events, how-to videos, award ceremonies •Channel must be public •Protect the privacy of individual Scouts •Shown following designated appropriate guidelines •Shown wearing proper attire for activity 57
  • 58. The Ins and Outs of Social Media “This is the personal [reference your specific social media channel] of [your name or organization] and is reflective only of personal views, thoughts, and opinions. It does not have the endorsement of the Boy Scouts of America, and it is not an official communication channel of the Boy Scouts of America. ” 58
  • 59. The Ins and Outs of Social Media For Questions regarding any of the guidelines or the use of a specific social media channel: social.media@ scouting.org BSA Guidelines: tinyurl.com/socialmediaguidelines Lecture Slides: tinyurl.com/InsandOuts 59
  • 60. The Ins and Outs of Social Media 60