SMCR

S.M.C.R a communication model speech writing

S.M.C.R a communication model

Source Message Channel Receiver

Who is the source of the message? You Source Message Channel Receiver

Source Message Channel Receiver

You Source Message Channel Receiver

Age Race Gender Religion Education You Filter Filter Filter Filter Source Message Channel Receiver

You Source Message Channel Receiver

Ethos Source Message Channel Receiver Integrity Likable Competent Forceful

What makes the message successful? Logos Pathos Appeals to reason Provides evidence Organizes ideas Appeals to the emotions Moves us to action Creates a reaction Source Message Channel Receiver

Ethos Pathos Logos Aristotle's Persuasive Appeals Source Message Channel Receiver

channel channel channel channel channel channel channel channel channel channel channel channel What channel will the message take? (book, magazine, poster, movie) (speech, radio, CD) Source Message Channel Receiver sight sound touch taste smell

Who are the receivers of the message? Size Age Gender Feelings Source Message Channel Receiver

Who are the receivers of the message? Receivers t.v. you cd’s books movies internet magazines Source Message Channel Receiver one way

t.v. you cd’s books movies internet magazines Who are the receivers of the message? Receivers Source Message Channel Receiver two way

Source Receiver Channel Message You Filter Competent Forceful Integrity Likable Ethos Logo Pathos Aristotle’s Persuasive Appeals Five Senses Age Size Gender Feelings Filter Feedback Loop

Source Message Channel Receiver S.M.C.R

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SMCR

by clevermonkey on Dec 23, 2007

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SMCR — Presentation Transcript