UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition

Crushing the BoulderHow Lean Startup is changing user experience

CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

BLOG IT! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Steve Blank introduced “Customer Development” in...um...2006.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

About 1,720,000 resultsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

Here’s my distillation... “Customer Development in One Page”CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

Get out of the building!CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

For the ﬁrst time, user-centered design methods have momentum in the business community.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

What opportunities does that afford us?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

What demands does it place on us?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

+ + make products incremental reduce waste customers want releasesCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

41,000 views (past 12 mos) 19,741 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

When the science of startups includes User Centered Design as one of its tent-poles, then we designers have a new opportunity to do great things.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

What we bring is 10* years of experience, methods, and methodology *20, 30, 50 yearsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

When* the business community begins to measure the value of user experience, they will invest in it as a driver of value, rather than a cost to be minimized.*Note Bene: “When” is now. [high ﬁve your neighbor]CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

TELL THE APPLE 90% STORY.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

Lean means... • Keep your inventory low. UX CLASS IC • Talk to your customers. • Make something they want. UX CLASS IC • Prove your ideas and your interfaces. UX CLASS ICCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

How do you do good user experience work in a lean environment? PROVE IMPROVECRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

How it’s done, old school Research & Detailed Design Framework Development --> Modeling & Speciﬁcation MONTHS 1 2 3 4 5 6 7 8 R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA ETC... 9 10 11 12 13 14 15 16CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

Less risk (and more) The old way ) The new way )CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

Thank You! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

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UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition

by Janice Fraser

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