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UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition
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UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition

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  • 1. Crushing the BoulderHow Lean Startup is changing user experience
  • 2. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 3. BLOG IT! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO
  • 4. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 5. Steve Blank introduced “Customer Development” in...um...2006.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 6. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 7. About 1,720,000 resultsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 8. Here’s my distillation... “Customer Development in One Page”CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 9. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 10. Get out of the building!CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 11. For the first time, user-centered design methods have momentum in the business community.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 12. What opportunities does that afford us?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 13. What demands does it place on us?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 14. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 15. + + make products incremental reduce waste customers want releasesCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 16. 41,000 views (past 12 mos) 19,741 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 17. When the science of startups includes User Centered Design as one of its tent-poles, then we designers have a new opportunity to do great things.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 18. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 19. UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 20. What we bring is 10* years of experience, methods, and methodology *20, 30, 50 yearsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 21. The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 22. When* the business community begins to measure the value of user experience, they will invest in it as a driver of value, rather than a cost to be minimized.*Note Bene: “When” is now. [high five your neighbor]CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 23. TELL THE APPLE 90% STORY.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 24. Lean means... • Keep your inventory low. UX CLASS IC • Talk to your customers. • Make something they want. UX CLASS IC • Prove your ideas and your interfaces. UX CLASS ICCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 25. How do you do good user experience work in a lean environment? PROVE IMPROVECRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 26. How it’s done, old school Research & Detailed Design Framework Development --> Modeling & Specification MONTHS 1 2 3 4 5 6 7 8 R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA ETC... 9 10 11 12 13 14 15 16CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 27. Less risk (and more) The old way ) The new way )CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  • 28. Thank You! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO

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