Tokyo 1 day (日本語)

Crushing the BoulderUser Experience for Lean Startups

PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Part 1: Lean UX Lean Startup ? UX ? Lean UX ?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Lean Startup?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Steve Blank Customer DevelopmentPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Brant Cooper Patrick VlaskovitzPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

1,720,000PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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MVP “ ” = UX!?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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40,000 views (past 3 mos) 27,331 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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Design > UI 1. BLAH 2. BLAH WHY 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEKPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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Lean UXPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

LeanUXPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

LEAN UX 1. 2. 3. 4. 5. / / 6. 7. 8. 9.PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

LEAN UX 1. 2. 3. 4. 5. UX 6. 7.PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

______________ ( ) ________________ ( ) ____________________ ( ) ___________________ ( ) ________________ (KPI)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

• • • • Well, that What here is thing will take hard? some workPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO

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Optimizely• • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Optimizely• • • • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

• Bayer & Holzbatt • Indi Young • • Optimizely• • • • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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“ ” • • 3 • ” ” • • • 34 • Berkshire • • • “ ” • : 125,000 1 543.192 9 8 • “ ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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3 : 6PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

1. BLAH 2. BLAH WHY 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEKPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOWPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY Mary WHAT HOWPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

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Part 4: &PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

a/b KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

? Trafﬁc Gross # Marketing CMP/CPC/CPA/NPS Conversion Funnel Marketing & Throughput (%) Product Product Usage (%) Product (black box)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

5% ( )PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

(Real proportions, but not real VALUES) 5% 4% 9.75% 30 * 10,000 / * 4.75% = 13,500 $2 $26,000 ( ).PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

The LEAN principle: , , and Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 wasn’t right 3PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

? ( ) “Vanity Metrics” “KPI” “A/B Tests” “Metrics for Pirates”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

ANALYTICS CONVERSION UNMODERATED TESTING TESTS WITH VIDEO Google Analytics KISS Metrics Unbounce Usertesting.com Mixpanel Optimizely TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix (just an api) Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Click Tale FiveSecondTest Navflow Gaze Hawk Usabilia Clicktest Verify Intuition HQ UserZoomPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO

Hiro Maeda, Open Network Lab, Inc. (@DJTokyo) Yusuke Takahashi, Individual Company, Inc. (@aerodynamics)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO

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Tokyo 1 day (日本語)

by Janice Fraser on Sep 19, 2011

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Tokyo 1 day (日本語) — Presentation Transcript