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Task Rabbit Case Study, SXSW Edition

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This case study describes how split testing helped task rabbit improve home page conversions. Moreover, how split testing fits into the

This case study describes how split testing helped task rabbit improve home page conversions. Moreover, how split testing fits into the

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  • 1. startups + ux 4evrFUZZY BUNNIES
  • 2. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 3. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 4. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 5. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 6. 5% (not the real number)LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 7. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 8. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 9. (Proportions are accurate, but metrics on this page are not real values.) 5% 4% 9.75% 30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions Say each conversion is worth $2 That works out to $26,000 revenue by not waiting. That’s more than most startups pay for design services, total, prior to launch.LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 10. Less risk (and more) The old way ) The new way )LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 11. The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSLEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 12. Thank You! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

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