Sticky Strategy, CCA Edition

startups + ux 4evrSTICKY STRATEGY

What slows teams Making decisions Being in the weeds Not making decisions Forest/Trees Disagreements “Analysis Paralysis” Negotiation Forgetting to move on Talking Not seeing that you already agree Not Listening Not noticing that you need to make a decision(!) MeetingsSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Characteristics of this activity Lo-ﬁ Dump-and-sort Rapid Collaborative FacilitatedSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Where you (CCA students) are (in your projects) ...STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

How-To #1 • Supplies matter: Have a lot of regular size stickies & ﬁne point Sharpies. (limits the number of words per sticky) • Write one idea per sticky. • Create as many stickies as you can, quickly. (10-30mins) • Each person makes one big pile of stickies without regard for whether they’re right, good, cohesive, or useful. • THE RESEARCH QUESTION IS... “Write down everything you know about the company’s strategy.”STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

How-To #2 • Together, sort all of the stickies into clusters. (ideal group size is 3-4) • Talk a lot. • Name the clusters. (Use a different color sticky.) • Look over the whole the story created by the clusters. Notice gaps, trends, disagreements. • Talk a lot.STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

What we’re doing • Extracting from people the beliefs, ideas, and instincts about the business, • ...So that we can deconstruct them, • ...So that we can identify patterns and recognize gaps and disagreements, • ...In order to see the storyline clearly.STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Human-centric tool Attitudes Beliefs Ideas Intuition Choices BehaviorsSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

What it’s good for • Distill knowledge. • Reveal gut instincts. • Operational Efﬁciencies. • Fast progress • Creating a shared understanding (!!!) • Seeing agreements (fewer decisions to make) • Knowing where you need to do more work • See all points of view at once, integrated • Rounds out the collective view of the problem spaceSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Not a replacement for... Research Analysis Business plan Meaningful debatesSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Facilitator • Encourage a lot of stickies. • Encourage fewer words per sticky -- if it doesn’t ﬁt, it’s more than one idea. • Encourage discussion during clustering -- this is the real value-creating activity. • Put multiples together, noting the agreement.STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Mods Other Uses • SEQUENCING • PROBLEM-SOLVING • CAUSE/EFFECT MAPPING • GO-TO-MARKET PLANNING • PRIORITIZATION • PRODUCT FEATURESSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Thank You! Janice Fraser www.luxr.co slideshare.net/clevergirl @clevergirl @luxrco #LeanUXSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

Sticky Strategy, CCA Edition

by Janice Fraser

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 19

Statistics

Sticky Strategy, CCA Edition Presentation Transcript

http://instapps.tumblr.com	18
http://54.248.243.141	1