Sticky Strategy, CCA Edition

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This is a one-hour workshop presented to the D-MBA students at CCA in March 2011.

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Sticky Strategy, CCA Edition

  1. 1. startups + ux 4evrSTICKY STRATEGY
  2. 2. What slows teams Making decisions Being in the weeds Not making decisions Forest/Trees Disagreements “Analysis Paralysis” Negotiation Forgetting to move on Talking Not seeing that you already agree Not Listening Not noticing that you need to make a decision(!) MeetingsSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  3. 3. Characteristics of this activity Lo-fi Dump-and-sort Rapid Collaborative FacilitatedSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  4. 4. Where you (CCA students) are (in your projects) ...STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  5. 5. How-To #1 • Supplies matter: Have a lot of regular size stickies & fine point Sharpies. (limits the number of words per sticky) • Write one idea per sticky. • Create as many stickies as you can, quickly. (10-30mins) • Each person makes one big pile of stickies without regard for whether they’re right, good, cohesive, or useful. • THE RESEARCH QUESTION IS... “Write down everything you know about the company’s strategy.”STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  6. 6. How-To #2 • Together, sort all of the stickies into clusters. (ideal group size is 3-4) • Talk a lot. • Name the clusters. (Use a different color sticky.) • Look over the whole the story created by the clusters. Notice gaps, trends, disagreements. • Talk a lot.STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  7. 7. What we’re doing • Extracting from people the beliefs, ideas, and instincts about the business, • ...So that we can deconstruct them, • ...So that we can identify patterns and recognize gaps and disagreements, • ...In order to see the storyline clearly.STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  8. 8. Human-centric tool Attitudes Beliefs Ideas Intuition Choices BehaviorsSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  9. 9. What it’s good for • Distill knowledge. • Reveal gut instincts. • Operational Efficiencies. • Fast progress • Creating a shared understanding (!!!) • Seeing agreements (fewer decisions to make) • Knowing where you need to do more work • See all points of view at once, integrated • Rounds out the collective view of the problem spaceSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  10. 10. Not a replacement for... Research Analysis Business plan Meaningful debatesSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  11. 11. Facilitator • Encourage a lot of stickies. • Encourage fewer words per sticky -- if it doesn’t fit, it’s more than one idea. • Encourage discussion during clustering -- this is the real value-creating activity. • Put multiples together, noting the agreement.STICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  12. 12. Mods Other Uses • SEQUENCING • PROBLEM-SOLVING • CAUSE/EFFECT MAPPING • GO-TO-MARKET PLANNING • PRIORITIZATION • PRODUCT FEATURESSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO
  13. 13. Thank You! Janice Fraser www.luxr.co slideshare.net/clevergirl @clevergirl @luxrco #LeanUXSTICKY STRATEGY, CCA EDITION 03/2011 JANICE@LUXR.CO

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