New Context Conference: Intro to Lean UX
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New Context Conference: Intro to Lean UX Presentation Transcript

  • 1. Introduction To Lean Startup
  • 2. LUXR.CO NOVEMBER 2011
  • 3. LUXR.CO NOVEMBER 2011
  • 4. TWEET! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLUXR.CO NOVEMBER 2011
  • 5. Lean Startup?LUXR.CO NOVEMBER 2011
  • 6. LUXR.CO NOVEMBER 2011
  • 7. Steve Blank introduced “Customer Development” in...um...2006.LUXR.CO NOVEMBER 2011
  • 8. Get out of the building!LUXR.CO NOVEMBER 2011
  • 9. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.LUXR.CO NOVEMBER 2011
  • 10. 1,550,000 resultsLUXR.CO NOVEMBER 2011
  • 11. Here’s my distillation... “Customer Development in One Page”LUXR.CO NOVEMBER 2011
  • 12. LUXR.CO NOVEMBER 2011
  • 13. + + make products incremental reduce waste customers want releasesLUXR.CO NOVEMBER 2011
  • 14. #2 New York Times BestsellerLUXR.CO NOVEMBER 2011
  • 15. LUXR.CO NOVEMBER 2011
  • 16. UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-upsLUXR.CO NOVEMBER 2011
  • 17. Why Does User Experience Matter to Lean Startups?LUXR.CO NOVEMBER 2011
  • 18. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?LUXR.CO NOVEMBER 2011
  • 19. Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO NOVEMBER 2011
  • 20. UX People Are Experts at... • “getting out of the building” • figuring out problem/solution fit • identifying high-value problems • optimizing activation and retentionLUXR.CO NOVEMBER 2011
  • 21. 10 9 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. FLOW: think/make/check 4. Repeatable and routinized 5. Solve the right problem 6. Goal-driven and outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Research with users is the best source of information (& inspiration)LUXR.CO OCTOBER 2011
  • 22. LUXR.CO NOVEMBER 2011