LUXi for Designers
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The lean user experience framework, presented to designers at a 2-day workshop at

The lean user experience framework, presented to designers at a 2-day workshop at

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    LUXi for Designers LUXi for Designers Presentation Transcript

    • Lean User ExperienceIntensiveDesigner EditionJanice Fraser Tim McCoy Director, IntegratedFounder/CEO Product DevelopmentLUXr Cooperjanice@LUXr.co tim@cooper.com@luxrco @seriouslynow@clevergirl
    • Tim, introduce yourself.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Now janice’s turn.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Ok. Now you.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Today: 3 Chunks 1: What other people have figured out Lean Startup, Agile 2: What we think we have figured out Product Stewardship, Lean UX 3: Reimagining UX Practice Validation, Project PlansLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Tomorrow Use Lean UX framework in hands-on mini project with Change.org.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Daily Routine 9:00 Start 10:30 Break 12:00 Lunch (on your own) 1:00 Resume 2:30 Break 5:00 DoneLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Now that’s out of the way...onto our first chunk: “Stuff other people have figured out”LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Steve Blank introduced “Customer Development” in...um...2006. The 2nd/3rd edition is (c) 2006. The idea goes back perhaps a decade before that.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, better book.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • About 1,720,000 resultsLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Here’s my distillation... “Customer Development in One Page”LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO
    • LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO
    • JANICE@LUXR.CO
    • `JANICE@LUXR.CO
    • People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Get out of the building!LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • For the first time, user-centered design methods have momentum in the business community.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • What opportunities does that afford us? What demands does it place on us?LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • + + make products incremental customers reduce waste releases wantLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • 41,000 views (past 12 mos) 17,741 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • When the science of startups includes User Centered Design as one of its tent-poles, then we designers have a new opportunity to do great things.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Validated LearningReducing cycle time, rather than building fastLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Velocity Agile Sprints Points Iterations Only p art the sto of Continuous Deployment ry! Lean Cycles Reduce cycle t ime not bu , Generative Research ild Ideation Mental models THINK time Behavior Models Test Results Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps A/B Testing Deployed Code Site Analytics Usability Testing Funnel Sign-ups CHECKLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • What we bring is 10* years of experience, methods, and methodology *20, 30, 50 yearsLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • The LEAN part: A word about INVENTORY buildup and WASTE ng? ...how lo e? m uch tim Nobody Like this... ...how clicked. ? ...effortTIME 3 months Make a Discover design that it decision 3 hours wasnʼt rightLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • When* the business community begins to measure the value of user experience, they will invest in it as a driver of value, rather than a cost to be minimized. *Note Bene: “When” is now. [high five your neighbor]LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Tell the apple 90% story.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Lean means... • Keep your inventory low. • Talk to your customers. • Make something they want. • Prove your ideas and your interfaces.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • How do you do good user experience work in a lean environment? PROVE IMPROVELEAN UX INTENSIVE, DESIGNER EDITION 01/2011 NOV 2010 JANICE@LUXR.CO TIM@COOPER.COM JANICE@LUXR.CO
    • Agile fundamentalsLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • The Manifesto for Agile Software Development We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Agile values • Transparency • Simplicity • Shared responsibility • Continuous improvement • AdaptabilityLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Agile characteristics • Cross-functional teams • Open, collaborative environments • Break down work to small, digestible chunks • Conversation replaces detailed documentation • Bias against front-loaded engineering & design • Focus on “customer value,” “business value” • Rapid, incremental deliveryLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Elements of an agile process • Visioning / Inception • Demonstration / acceptance • Story / task generation and • Daily stand-up estimation • Retrospectives • Release planning • Physical or virtual project • Sprint / iteration planning trackingLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Roles in agile teamsScrum XP• Product  owner • Customer• Scrum  Master • Tracker• Technical  lead • Programmers• Business  analyst  (SME) • Testers• Developers • Coach• Testers• Coach
    • Agile practices you should care about • Test-Driven Development • Continuous deployment • Functional tests • Refactoring • Pair programmingLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • FishbowlLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Product Stewardshipand the integrated teamThe role of UX in agile environments
    • Some awesome team diagrams 45
    • What’s wrong with this picture?LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Product Owner is an overloaded role • Represent business needs • Collaborate with the team – hold product vision – maintain product backlog – feature definition and prioritization – detail / clarify requirements – communicate project status – provide subject matter expertise • Ensure project success – be voice of the user – negotiate release dates and contents – participate in daily meetings – manage profitability / ROI – review work resultsLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Strategic and tactical UX are under-represented • Product vision and framework under-developed • User research and feedback not well done or understood • Good interaction design practices lacking • Design professionals spread too thinLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Problems we can address by integrating designToo up-front Too late• Too many assumptions • Not cohesive• Can’t address changes • Never enough time• Time-intensive • Lipstick on a pig documentation
    • We begin by integrating design into the teamThe Integrated Team includesfull-time design members workingwith and alongside developers.• Research and analysis of customer and user behaviors, needs, and goals• Contextual design that balances business needs, user goals, technical opportunity 50
    • A Product Steward advocates for UX The Product Steward is a strategic design role that works with the Product Mgr to set direction and shepherd the product to success. • Advocate for user-centered design • Understand and represent user goals • Provide creative direction • Negotiate releases with Product Manager • Pair-design with other team members • Assess work results • Guide product vision through deliveryLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Product Ownership is a shared responsibility Product Manager • Represent business and customer needs • Understand market opportunities • Communicate project status • Prioritize features and releases • Collaborate with team Product Steward • Represent user needs and goals • Manage product vision, framework • Provide creative direction • Collaborate with teamLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Lean User Experience FundamentalsLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Lean User Experience is a cross- functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high- velocity user experience outcomes.LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO
    • What are the principles? 1. Design + product management + development = 1 product team 2. Externalize 3. Research with users is the best source of information 4. Focus on solving the right problem 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/checkLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Lean UX process Users 1. BLAH why Needs 2. BLAH 3. BLAH ple what peo how uct pro d (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases
    • Lean UX methods are Lightweight Low-Fi Lo-Tech External Face to Face Collaborative Generative and Decisive Fast Repeatable Routinized Goal Driven Outcome FocusedLEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO
    • The UX field has Pyramid ABSTRACT CONCEPTSloads of methods Sticky Strategy Ecosystem Map strategythat will work lean. Personas (scenarios) Design Target user(plus a few of my own making) 6-Up Sketching Activity Map Story Boards uses Sticky Triage Story Mapping feature planning Iteration Planning 2 or 3-Up Sketching Test Creation Wireframes Card Sorting IA, IxD, UI Black Hat Session Sketch Boards Prototyping (many kinds) Greyboxing detail design Pair Production/Design Design Bible Pattern Libraries Housecleaning cohesiveness WORKING SOFTWARE
    • We also have methods to “get out of the building.” CUSTOMER DEVELOPMENT Listen (talk*) to people** Surveys generative Watch people use competitors Customer acceptance testing with paper prototypes Card sorting evolutionary Usability testing Usertesting.com Behavioral metrics A/B testing quantitative Heat mapping OPTIMIZATION ** WHO? People who match your design target * ABOUT WHAT? What they do, what their life is like, what they use, what their problems are, how they meet their needs now?
    • Rituals for lean product teams ABSTRACT CONCEPTS Write the “test” first* User need/quote as sprint name ideate Wireframe check Pairing communicate Retrospective learn Measure Redo improve Housecleaning WORKING SOFTWARE* Most important thing for the problem owner is to define and own the problem.
    • Activity Map out for the design process you used for a recent project. Where were you working with unvalidated hypotheses?LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Activity questions • How did you know your hypothesis was right? (what qualifies as validation?) • Are stakeholders and SME’s validation? • Invalidated vs unvalidated? • What are some approaches you might take to shorten the cycle between hypothesis and validation?LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Activity observations What is a hypothesis? it’s not “facts” but is “good information” raw observation to FORM hypotheses it’s not build-measure-learn, it’s learn-build-measure getting out of the building doesn’t have to stop once development begins As an agency, when you validate with client stakeholders you satisfy THEM (and get paid) If you validate with end users you may NOT satisfy your client, and they’re paying you… THIS CLIENT DYNAMIC MUST FUNDAMENTALLY CHANGE TO BE SUSTAINABLE validate your product to your customer (scoping the consulting relationship) validate THEIR product to THEIR customerLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Validation...LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Um.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • PROPOSALWeb portal for freelance traveling nurses andtheir recruiters An exercise in Lean UX approaches to project planning
    • Project environment Many nurses at most hospitals are freelancers on 13 week contracts who travel from job to job in search of personal adventure, good pay, and professional opportunity. Our company has relationships with hospitals to post jobs and relationships with nurses to fill them. We plan to replace our mix of thick client apps and web forms with a fully-web based system that gives our nurses better ways to guide their experience and our recruiters better tools to manage their relationships.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Project objectives Help nurses: Help recruiters: • search for jobs • match nurses to jobs • apply for jobs • fill high-value jobs • work with their recruiters to • work with nurses to land jobs land jobs • manage their stable of nurses • find temporary housing at job location • connect with other traveling nurses • access HR and career management informationLEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • How it’s done, old school Research  &   Detailed  Design   Framework Development  -­‐-­‐> Modeling &  SpecificaMon Months 1                                2                                  3                                  4                                    5                                    6                                    7                                    8 R1  alpha R1  beta R1  release R2  alpha etc... 9                              10                            11                                12                              13                              14                                15                              16LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Exercise objectives Envision a plan using Lean UX practices and agile methods. Your approach should seek to: • Minimize wasted time and effort • Identify most valuable opportunities • Learn from user feedback and behavior • Reduce cycle time between posing a hypothesis and validating it CAVEAT Don’t short change the research and vision, they’re vital to understanding the business and their users so you can affect significant change.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • Final thoughts.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM
    • See you here at 9am.LEAN UX INTENSIVE, DESIGNER EDITION 01/2011 JANICE@LUXR.CO TIM@COOPER.COM