Lean ux warm_gun

Does this UXmake me look FAT?

TWEET! Janice Fraser www.luxr.co @clevergirlLUXR.CO DECEMBER 2011

SELF-DESIGN ACCIDENTAL DESIGN ACTIVITY-FOCUSED DESIGN EXPERIENCE-FOCUSED DESIGN GENIUS DESIGNLUXR.CO DECEMBER 2011

What makes designers feel successful?LUXR.CO DECEMBER 2011

LUXR.CO DECEMBER 2011

ProductLUXR.CO DECEMBER 2011

Product CustomersLUXR.CO DECEMBER 2011

Product Customers Mfg & COGSLUXR.CO DECEMBER 2011

Product Competitors Customers Mfg & COGSLUXR.CO DECEMBER 2011

Product Competitors Past Wins Customers Mfg & COGSLUXR.CO DECEMBER 2011

Product Competitors Past Wins and Failures Customers Mfg & COGSLUXR.CO DECEMBER 2011

Product Competitors Past Wins and Failures Customers Mfg & COGS Brand GuidelinesLUXR.CO DECEMBER 2011

You’ll launch one crappy product after another.LUXR.CO DECEMBER 2011

Users will hate your product over and over.LUXR.CO DECEMBER 2011

Victory is measured in learning.LUXR.CO DECEMBER 2011

MAKE THE RIGHT PRODUCT Users 1. BLAH Needs 2. BLAH 3. BLAH why what how Bob can... (INSERT BUSINESS THINKING HERE) Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO DECEMBER 2011

THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011

PROJECT SCHEDULE 2007 Research & Detailed Design Framework Development --> Modeling & Speciﬁcation 1 2 3 4 5 6 7 8 MONTHS R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA etc... 9 10 11 12 13 14 15 16LUXR.CO DECEMBER 2011

PROJECT SCHEDULE 2010LUXR.CO DECEMBER 2011

PROJECT SCHEDULE 2010 “Provide documented mobile site requirements to date” “Approve ﬁnal page designs”LUXR.CO DECEMBER 2011

unvalidated effort Plot the difference MAKE release MAKE release MAKE release THINK timeLUXR.CO DECEMBER 2011

unvalidated effort Lots of little wiggles timeLUXR.CO DECEMBER 2011

Each wiggle is a learning cycle. unvalidated effort MAKE MAKE MAKE release THINK THINK time CHECKLUXR.CO DECEMBER 2011

What is Lean UX? It’s UX for Lean Startups. • Get happy about launching crap • Ugly is just fine a lot of the time • Your opinion is a hypothesis • Make it perfect when you have evidenceLUXR.CO DECEMBER 2011

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Lean ux warm_gun

by Janice Fraser

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