Does this UXmake me look FAT?
TWEET!                           Janice Fraser                            www.luxr.co                          @clevergirl...
SELF-DESIGN                              ACCIDENTAL DESIGN                           ACTIVITY-FOCUSED DESIGN              ...
What makes                          designers feel                           successful?LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
ProductLUXR.CO   DECEMBER 2011
Product                                    CustomersLUXR.CO   DECEMBER 2011
Product                                    Customers Mfg & COGSLUXR.CO   DECEMBER 2011
Product      Competitors                                    Customers Mfg & COGSLUXR.CO   DECEMBER 2011
Product      Competitors  Past Wins                                    Customers Mfg & COGSLUXR.CO   DECEMBER 2011
Product      Competitors  Past Wins and Failures                       Customers Mfg & COGSLUXR.CO   DECEMBER 2011
Product         Competitors  Past Wins and Failures                          Customers Mfg & COGS                         ...
LUXR.CO   DECEMBER 2011
You’ll launch one crappy            product after another.LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
Users will hate                          your product over                              and over.LUXR.CO   DECEMBER 2011
Victory is                          measured in                           learning.LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
MAKE THE RIGHT PRODUCT                                                     Users                                          ...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
THINK                THINK          THINK          THINK          THINK          THINK          THINK                  MAK...
PROJECT SCHEDULE 2007          Research &                          Detailed Design                            Framework   ...
PROJECT SCHEDULE 2010LUXR.CO   DECEMBER 2011
PROJECT SCHEDULE 2010                          “Provide documented mobile                           site requirements to d...
unvalidated effort                                         Plot the difference                                            ...
unvalidated effort                                    Lots of little wiggles                                              ...
unvalidated effort                                    Lots of little wiggles                                              ...
Each wiggle is a learning cycle.    unvalidated effort                                                                MAKE...
What is Lean UX?           It’s UX for Lean Startups.          • Get happy about launching crap          • Ugly is just fi...
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
Lean ux warm_gun
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Lean ux warm_gun

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  • Lean ux warm_gun

    1. 1. Does this UXmake me look FAT?
    2. 2. TWEET! Janice Fraser www.luxr.co @clevergirlLUXR.CO DECEMBER 2011
    3. 3. SELF-DESIGN ACCIDENTAL DESIGN ACTIVITY-FOCUSED DESIGN EXPERIENCE-FOCUSED DESIGN GENIUS DESIGNLUXR.CO DECEMBER 2011
    4. 4. What makes designers feel successful?LUXR.CO DECEMBER 2011
    5. 5. LUXR.CO DECEMBER 2011
    6. 6. ProductLUXR.CO DECEMBER 2011
    7. 7. Product CustomersLUXR.CO DECEMBER 2011
    8. 8. Product Customers Mfg & COGSLUXR.CO DECEMBER 2011
    9. 9. Product Competitors Customers Mfg & COGSLUXR.CO DECEMBER 2011
    10. 10. Product Competitors Past Wins Customers Mfg & COGSLUXR.CO DECEMBER 2011
    11. 11. Product Competitors Past Wins and Failures Customers Mfg & COGSLUXR.CO DECEMBER 2011
    12. 12. Product Competitors Past Wins and Failures Customers Mfg & COGS Brand GuidelinesLUXR.CO DECEMBER 2011
    13. 13. LUXR.CO DECEMBER 2011
    14. 14. You’ll launch one crappy product after another.LUXR.CO DECEMBER 2011
    15. 15. LUXR.CO DECEMBER 2011
    16. 16. LUXR.CO DECEMBER 2011
    17. 17. Users will hate your product over and over.LUXR.CO DECEMBER 2011
    18. 18. Victory is measured in learning.LUXR.CO DECEMBER 2011
    19. 19. LUXR.CO DECEMBER 2011
    20. 20. LUXR.CO DECEMBER 2011
    21. 21. MAKE THE RIGHT PRODUCT Users 1. BLAH Needs 2. BLAH 3. BLAH why what how Bob can... (INSERT BUSINESS THINKING HERE) Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO DECEMBER 2011
    22. 22. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    23. 23. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    24. 24. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    25. 25. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    26. 26. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    27. 27. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    28. 28. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    29. 29. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
    30. 30. PROJECT SCHEDULE 2007 Research & Detailed Design Framework Development --> Modeling & Specification 1 2 3 4 5 6 7 8 MONTHS R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA etc... 9 10 11 12 13 14 15 16LUXR.CO DECEMBER 2011
    31. 31. PROJECT SCHEDULE 2010LUXR.CO DECEMBER 2011
    32. 32. PROJECT SCHEDULE 2010 “Provide documented mobile site requirements to date” “Approve final page designs”LUXR.CO DECEMBER 2011
    33. 33. unvalidated effort Plot the difference MAKE release MAKE release MAKE release THINK timeLUXR.CO DECEMBER 2011
    34. 34. unvalidated effort Lots of little wiggles timeLUXR.CO DECEMBER 2011
    35. 35. unvalidated effort Lots of little wiggles timeLUXR.CO DECEMBER 2011
    36. 36. Each wiggle is a learning cycle. unvalidated effort MAKE MAKE MAKE release THINK THINK time CHECKLUXR.CO DECEMBER 2011
    37. 37. What is Lean UX? It’s UX for Lean Startups. • Get happy about launching crap • Ugly is just fine a lot of the time • Your opinion is a hypothesis • Make it perfect when you have evidenceLUXR.CO DECEMBER 2011
    38. 38. LUXR.CO DECEMBER 2011
    39. 39. LUXR.CO DECEMBER 2011
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