Lean UX for Startup Teams (Kill Yr Darlings)

startups + ux 4evrKill Yr Darlings

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

outsized returns. fear me.LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

+ + make products incremental reduce waste customers want releasesLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

41,000 views (past 12 mos) 19,741 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

5% (not the real number)LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

(Proportions are accurate, but metrics on this page are not real values.) 5% 4% 9.75% 30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions Say each conversion is worth $2 That works out to $26,000 revenue by not waiting. That’s more than most startups pay for design services, total, prior to launch.LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Less risk (and more) The old way ) The new way )LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

OMG! custdev=ux! People, their goals & needs Sketches & prototypes “New user” experiencesLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Lean means... • Keep your inventory low. UX CLASS IC • Talk to your customers. • Make something they want. UX CLASS IC • Prove your ideas and your interfaces. UX CLASS ICLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

How do you do good user experience work in a lean environment? PROVE IMPROVELEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Lean User Experience FundamentalsLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Lean User Experience is a cross-functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high-velocity user experience outcomes.LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX PRINCIPLES 1. Design + product management + development = 1 product team 2. Externalize 3. Research with users is the best source of information 4. Focus on solving the right problem 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/checkLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FRAMEWORK USERS 1. BLAH WHY NEEDS 2. BLAH 3. BLAH PLE WHAT PEO HOW CT PRODU (INSERT BUSINESS THINKING HERE) BOB CAN... USES FEATURES (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEK USER STORIES THEMED RELEASESLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FRAMEWORK THINK USERS MAKE CHECK THINK NEEDS THINK MAKE MAKE CHECK CHECK (INSERT BUSINESS THINKING HERE) USES THINK MAKE CHECK THINK FEATURES THINK MAKE MAKE (CREATE SKETCHES, WIREFRAMES & PIXELS) CHECK CHECK USER STORIES THEMED RELEASESLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX METHODS ARE LIGHTWEIGHT LOW-FI LO-TECH EXTERNAL FACE TO FACE COLLABORATIVE GENERATIVE AND DECISIVE FAST REPEATABLE ROUTINIZED GOAL DRIVEN OUTCOME FOCUSEDLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

THE UX FIELD HAS Pyramid ABSTRACT CONCEPTS STRATEGY LOADS OF METHODS Business Model Canvas Ecosystem Map THAT WILL WORK Personas (scenarios) Design Target USER LEAN. 6-Up Sketching Activity Map USES (PLUS A FEW OF MY OWN MAKING) Story Boards Sticky Triage Story Mapping FEATURE PLANNING Iteration Planning 2 or 3-Up Sketching Test Creation Wireframes IA, IXD, UI Card Sorting Black Hat Session Sketch Boards Prototyping (many kinds) Greyboxing DETAIL DESIGN Pair Production/Design Design Bible Pattern Libraries COHESIVENESS Housecleaning WORKING SOFTWARELEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

WE ALSO HAVE METHODS TO “GET OUT OF THE BUILDING.” CUSTOMER DEVELOPMENT Listen (talk*) to people** Surveys GENERATIVE Watch people use competitors Customer acceptance testing with paper prototypes Card sorting EVOLUTIONARY Usability testing Usertesting.com Behavioral metrics QUANTITATIVE A/B testing Heat mapping OPTIMIZATIONLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

RITUALS FOR LEAN PRODUCT TEAMS ABSTRACT CONCEPTS Deﬁne the problem and write the “test” ﬁrst User need/quote as sprint name IDEATE Wireframe check Pairing COMMUNICATE Retrospective LEARN Measure Redo IMPROVE Housecleaning WORKING SOFTWARELEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Thank You! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

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Lean UX for Startup Teams (Kill Yr Darlings)

by Janice Fraser

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