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Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
Design+Startups (Startup Lessons Learned)
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Design+Startups (Startup Lessons Learned)

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This is the presentation I made at startup lessons learned in May 2011

This is the presentation I made at startup lessons learned in May 2011

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  • 1. BFFDesign+Startups
  • 2. BLOG IT! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 3. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 4. Design > UI USERS 1. BLAH WHY NEEDS 2. BLAH 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... USES FEATURES (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEK USER STORIES THEMED RELEASESDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 5. UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 6. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 7. OMG! custdev=ux! People, their goals & needs Sketches & prototypes “New user” experiencesDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 8. Classic UX = Lean Startup? ✓ Talk to your customers. ✓ Make something they want. ✓ Be willing to pivot. ✓ Prove your ideas and your interfaces.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 9. Lean User Experience is a cross- functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high- velocity user experience outcomes.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 10. Principles of Lean UXDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 11. Recognize hypotheses & validate them FLOW: think/make/check Research with users is the best source of information. Goal-Driven and Outcome-Focused Generate many options and decide quickly which to pursue.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 12. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 13. 5% (not the real number)DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 14. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 15. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 16. (Proportions are accurate, but metrics on this page are not real values.) 5% 4% 9.75% 30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions Say each conversion is worth $2 That works out to $26,000 revenue by not waiting. That’s more than most startups pay for design services, total, prior to launch.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 17. The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 18. Less risk (and more) The old way ) The new way )DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 19. How do you do good user experience work in a lean environment? PROVE IMPROVEDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 20. How do you do good user experience work in a lean environment? TEST INVESTDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 21. In Practice: Write the test first We believe that people like ______________ have a (customer type) need for (or problems doing) ________________. (need/action/behavior) We will know we have succeeded when ____________________, or ___________________, which (quantitative/measurable outcome) (qualitative/observable outcome) will contribute to ________________. (KPI)DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 22. Focus on solving the right problem. JOSH Repeatable and routinized. JEFF Externalize! ZACH Design + product management + TIM development = 1 product team.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  • 23. Now on to our panel...DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

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