BFFDesign+Startups
BLOG IT!                                                                      Janice Fraser                               ...
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
Design > UI                                                                           USERS                               ...
UX Cycles                                              THINK                              GENERATIVE RESEARCH             ...
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
OMG! custdev=ux!                                                                      People, their goals & needs         ...
Classic UX = Lean Startup?                       ✓ Talk to your customers.                       ✓ Make something they wan...
Lean User Experience is a cross-                  functional, principle-driven process                  characterized by r...
Principles of Lean UXDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
Recognize hypotheses & validate them              FLOW: think/make/check              Research with users is the best sour...
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
5%                                                                      (not the real number)DESIGN+STARTUPS BFF, PREPARED...
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
(Proportions are accurate, but metrics on this page are not real values.)                        5%                       ...
The LEAN principle:                        reduce INVENTORY, RISK, and WASTE                                              ...
Less risk (and more)                                                                          The old                     ...
How do you do good user experience work     in a lean environment?                               PROVE                    ...
How do you do good user experience work     in a lean environment?                                 TEST                   ...
In Practice: Write the test first     We believe that people like ______________ have a                                    ...
Focus on solving the right problem.                            JOSH       Repeatable and routinized.                      ...
Now on to our panel...DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011   JANICE@LUXR.CO
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Design+Startups (Startup Lessons Learned)

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This is the presentation I made at startup lessons learned in May 2011

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Design+Startups (Startup Lessons Learned)

  1. 1. BFFDesign+Startups
  2. 2. BLOG IT! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  3. 3. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  4. 4. Design > UI USERS 1. BLAH WHY NEEDS 2. BLAH 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... USES FEATURES (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEK USER STORIES THEMED RELEASESDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  5. 5. UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  6. 6. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  7. 7. OMG! custdev=ux! People, their goals & needs Sketches & prototypes “New user” experiencesDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  8. 8. Classic UX = Lean Startup? ✓ Talk to your customers. ✓ Make something they want. ✓ Be willing to pivot. ✓ Prove your ideas and your interfaces.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  9. 9. Lean User Experience is a cross- functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high- velocity user experience outcomes.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  10. 10. Principles of Lean UXDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  11. 11. Recognize hypotheses & validate them FLOW: think/make/check Research with users is the best source of information. Goal-Driven and Outcome-Focused Generate many options and decide quickly which to pursue.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  12. 12. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  13. 13. 5% (not the real number)DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  14. 14. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  15. 15. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  16. 16. (Proportions are accurate, but metrics on this page are not real values.) 5% 4% 9.75% 30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions Say each conversion is worth $2 That works out to $26,000 revenue by not waiting. That’s more than most startups pay for design services, total, prior to launch.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  17. 17. The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  18. 18. Less risk (and more) The old way ) The new way )DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  19. 19. How do you do good user experience work in a lean environment? PROVE IMPROVEDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  20. 20. How do you do good user experience work in a lean environment? TEST INVESTDESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  21. 21. In Practice: Write the test first We believe that people like ______________ have a (customer type) need for (or problems doing) ________________. (need/action/behavior) We will know we have succeeded when ____________________, or ___________________, which (quantitative/measurable outcome) (qualitative/observable outcome) will contribute to ________________. (KPI)DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  22. 22. Focus on solving the right problem. JOSH Repeatable and routinized. JEFF Externalize! ZACH Design + product management + TIM development = 1 product team.DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO
  23. 23. Now on to our panel...DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

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