Crushing the BoulderHow Lean Startup is changing user experience
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011)   JANICE@LUXR.CO
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011)   JANICE@LUXR.CO
Steve Blank introduced “Customer                                                                  Development” in...um...2...
In 2010, Brant Cooper and                                                                           Patrick Vlaskovitz wro...
About 1,720,000 resultsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011)   JANICE@LUXR.CO
Here’s my distillation...                         “Customer Development in One Page”CRUSHING THE BOULDER: HOW LEAN STARTUP...
People, their                                                                                  goals & needs              ...
Get out of the                                                                                    building!CRUSHING THE BO...
For the first time,                                         user-centered design methods                                   ...
What opportunities does that                                                     afford us?CRUSHING THE BOULDER: HOW LEAN ...
What demands does it                                                              place on us?CRUSHING THE BOULDER: HOW LE...
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011)   JANICE@LUXR.CO
+                         +              make products                                                       incremental  ...
41,000 views                                                                                       (past 12 mos)          ...
When the science of startups                                   includes User Centered Design as                           ...
CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011)   JANICE@LUXR.CO
UX Cycles                                               THINK                               GENERATIVE RESEARCH           ...
What we bring is 10* years                                              of experience, methods, and                       ...
The LEAN principle:                         reduce INVENTORY, RISK, and WASTE                                             ...
When* the business community                              begins to measure the value of user                             ...
TELL THE APPLE 90% STORY.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011)   JANICE@LUXR.CO
Lean means...                        • Keep your inventory low.         UX      CLASS            IC                       ...
How do you do good user experience work                 in a lean environment?                                 PROVE      ...
How it’s done, old school                        Research &                                                      Detailed ...
Less risk (and more)                                                                                      The old         ...
Thank You!                                                                                  Janice Fraser                 ...
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
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Lean UX for Design Teams (Crushing the Boulder)

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This is my Lean UX stump speech for designer audiences.

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Lean UX for Design Teams (Crushing the Boulder)

  1. 1. Crushing the BoulderHow Lean Startup is changing user experience
  2. 2. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  3. 3. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  4. 4. Steve Blank introduced “Customer Development” in...um...2006.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  5. 5. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  6. 6. About 1,720,000 resultsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  7. 7. Here’s my distillation... “Customer Development in One Page”CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  8. 8. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  9. 9. Get out of the building!CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  10. 10. For the first time, user-centered design methods have momentum in the business community.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  11. 11. What opportunities does that afford us?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  12. 12. What demands does it place on us?CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  13. 13. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  14. 14. + + make products incremental reduce waste customers want releasesCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  15. 15. 41,000 views (past 12 mos) 19,741 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  16. 16. When the science of startups includes User Centered Design as one of its tent-poles, then we designers have a new opportunity to do great things.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  17. 17. CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  18. 18. UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  19. 19. What we bring is 10* years of experience, methods, and methodology *20, 30, 50 yearsCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  20. 20. The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  21. 21. When* the business community begins to measure the value of user experience, they will invest in it as a driver of value, rather than a cost to be minimized.*Note Bene: “When” is now. [high five your neighbor]CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  22. 22. TELL THE APPLE 90% STORY.CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  23. 23. Lean means... • Keep your inventory low. UX CLASS IC • Talk to your customers. • Make something they want. UX CLASS IC • Prove your ideas and your interfaces. UX CLASS ICCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  24. 24. How do you do good user experience work in a lean environment? PROVE IMPROVECRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  25. 25. How it’s done, old school Research & Detailed Design Framework Development --> Modeling & Specification MONTHS 1 2 3 4 5 6 7 8 R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA ETC... 9 10 11 12 13 14 15 16CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  26. 26. Less risk (and more) The old way ) The new way )CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
  27. 27. Thank You! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXCRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) JANICE@LUXR.CO
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