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Lean Startup
Product Teams
Janice Fraser
November 2013

Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
TWEET!
@clevergirl
#LeanStartup
cc @LUXRCO

© LUXR.CO 2013
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
June & Pete’s

Wedding Cake

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
June

Pete

http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
April
May
June
July
August

http://saptstrength.com/

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
sedonaweddingcakes.com

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
freebestpictures.blogspot.com

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
thekitchn.com

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
sedonaweddingcakes.com

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
sedonaweddingcakes.com

Zoe Clark, The Cake Parlour

© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
LEAN
Startup
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
LEAN
Startup
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Build
measure
learn!

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Lean Startup is NOT

© LUXR.CO 2013
Tuesday, October 29, 13
Lean Startup is NOT

Cheap Startup

© LUXR.CO 2013
Tuesday, October 29, 13
Lean Startup is NOT

Cheap Startup
Fast Startup

© LUXR.CO 2013
Tuesday, October 29, 13
Lean Startup is NOT

Cheap Startup
Fast Startup
Shortcut Startup
© LUXR.CO 2013
Tuesday, October 29, 13
Lean Startup is...

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme...
Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme...
1.
2.
3.
4.

List your assumptions.
Understand your customers.
Experiment efficiently.
Adjust direction based on evidence....
Lean Startup advocates experiments & learning

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Go backward to go forward.
Learn

Build

Measure

© LUXR.CO APRIL 2013
Tuesday, October 29, 13
Think of it like this...

© LUXR.CO 2013
Tuesday, October 29, 13
Think of it like this...

TDD

© LUXR.CO 2013
Tuesday, October 29, 13
Think of it like this...

TDD
A Lean Startup is a test-driven
COMPANY

© LUXR.CO 2013
Tuesday, October 29, 13
Victory is
measured in
learning.

© LUXR.CO 2013
Tuesday, October 29, 13
RISK = UNVALIDATED EFFORT

Plot the difference

MAKE
MAKE
MAKE

release

release

release

THINK

TIME

© LUXR.CO 2013
Tue...
RISK = UNVALIDATED EFFORT

Lots of little wiggles

TIME

© LUXR.CO 2013
Tuesday, October 29, 13
RISK = UNVALIDATED EFFORT

Lots of little wiggles

TIME

© LUXR.CO 2013
Tuesday, October 29, 13
RISK = UNVALIDATED EFFORT

Each wiggle is a learning cycle.

MEASURE
MAKE

BUILD

LEARN
© LUXR.CO 2013
Tuesday, October 29...
This will change
how you think
about your role,
your work, your
team, your process.
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
Principles for Lean Startup Teams

© LUXR.CO 2013
Tuesday, October 29, 13
Principles for Lean Startup Teams
1. Team first, then product.

© LUXR.CO 2013
Tuesday, October 29, 13
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team

© LUXR.CO 2013
Tuesday, O...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.

© LUXR....
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make ...
1

Team first,
then product
© LUXR.CO 2013
Tuesday, October 29, 13
Team first,
then product

© LUXR.CO 2013
Tuesday, October 29, 13
Team first,
then product

• Who’s on the team

© LUXR.CO 2013
Tuesday, October 29, 13
Team first,
then product

• Who’s on the team
• How they work together

© LUXR.CO 2013
Tuesday, October 29, 13
Team first,
then product

• Who’s on the team
• How they work together
• What they believe

© LUXR.CO 2013
Tuesday, October...
Team first,
then product

• Who’s on the team
• How they work together
• What they believe
• Invest time in developing prod...
Burning
social capital

© LUXR.CO 2013
Tuesday, October 29, 13
Chris Min
10 years as CEO, Wharton MBA,
Silicon Valley trained
Tuesday, October 29, 13
Tuesday, October 29, 13
The Influence of Agile

© LUXR.CO 2013
Tuesday, October 29, 13
The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.

© LUXR.CO 20...
The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage ...
The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage ...
Lean Startup teams believe in...
(from Lean Manufacturing and Extreme Programming)

Simplicity
Courage
Trust
Process
Conti...
If you get the
team right, you’ll
find your way to
the right product.

© LUXR.CO 2013
Tuesday, October 29, 13
10

Don’t carry
the past.
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
Tom Conrad
Grew Pandora from 10 people to IPO
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
© LUXR.CO 2013
Tuesday, October 29, 13
Thank you!
@clevergirl
@LUXRCO

© LUXR.CO 2013
Tuesday, October 29, 13
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2013 Products Are Hard - Melbourne! Keynote Address

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Transcript of "2013 Products Are Hard - Melbourne! Keynote Address"

  1. 1. Lean Startup Product Teams Janice Fraser November 2013 Tuesday, October 29, 13
  2. 2. © LUXR.CO 2013 Tuesday, October 29, 13
  3. 3. TWEET! @clevergirl #LeanStartup cc @LUXRCO © LUXR.CO 2013 Tuesday, October 29, 13
  4. 4. © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  5. 5. June & Pete’s Wedding Cake © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  6. 6. http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  7. 7. June Pete http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  8. 8. http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  9. 9. April May June July August http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  10. 10. sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  11. 11. freebestpictures.blogspot.com © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  12. 12. thekitchn.com © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  13. 13. Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  14. 14. Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  15. 15. sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  16. 16. sedonaweddingcakes.com Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  17. 17. LEAN Startup © 2013 LUXr Incorporated, www.luxr.co Tuesday, October 29, 13
  18. 18. LEAN Startup © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  19. 19. Build measure learn! © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  20. 20. © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  21. 21. © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  22. 22. Lean Startup is NOT © LUXR.CO 2013 Tuesday, October 29, 13
  23. 23. Lean Startup is NOT Cheap Startup © LUXR.CO 2013 Tuesday, October 29, 13
  24. 24. Lean Startup is NOT Cheap Startup Fast Startup © LUXR.CO 2013 Tuesday, October 29, 13
  25. 25. Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO 2013 Tuesday, October 29, 13
  26. 26. Lean Startup is... © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  27. 27. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  28. 28. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  29. 29. 1. 2. 3. 4. List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence. © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  30. 30. Lean Startup advocates experiments & learning © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  31. 31. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  32. 32. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  33. 33. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  34. 34. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  35. 35. Go backward to go forward. Learn Build Measure © LUXR.CO APRIL 2013 Tuesday, October 29, 13
  36. 36. Think of it like this... © LUXR.CO 2013 Tuesday, October 29, 13
  37. 37. Think of it like this... TDD © LUXR.CO 2013 Tuesday, October 29, 13
  38. 38. Think of it like this... TDD A Lean Startup is a test-driven COMPANY © LUXR.CO 2013 Tuesday, October 29, 13
  39. 39. Victory is measured in learning. © LUXR.CO 2013 Tuesday, October 29, 13
  40. 40. RISK = UNVALIDATED EFFORT Plot the difference MAKE MAKE MAKE release release release THINK TIME © LUXR.CO 2013 Tuesday, October 29, 13
  41. 41. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Tuesday, October 29, 13
  42. 42. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Tuesday, October 29, 13
  43. 43. RISK = UNVALIDATED EFFORT Each wiggle is a learning cycle. MEASURE MAKE BUILD LEARN © LUXR.CO 2013 Tuesday, October 29, 13 release BUILD TIME
  44. 44. This will change how you think about your role, your work, your team, your process. © LUXR.CO 2013 Tuesday, October 29, 13
  45. 45. © LUXR.CO 2013 Tuesday, October 29, 13
  46. 46. Principles for Lean Startup Teams © LUXR.CO 2013 Tuesday, October 29, 13
  47. 47. Principles for Lean Startup Teams 1. Team first, then product. © LUXR.CO 2013 Tuesday, October 29, 13
  48. 48. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team © LUXR.CO 2013 Tuesday, October 29, 13
  49. 49. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. © LUXR.CO 2013 Tuesday, October 29, 13
  50. 50. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. © LUXR.CO 2013 Tuesday, October 29, 13
  51. 51. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. © LUXR.CO 2013 Tuesday, October 29, 13
  52. 52. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. © LUXR.CO 2013 Tuesday, October 29, 13
  53. 53. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. © LUXR.CO 2013 Tuesday, October 29, 13
  54. 54. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. © LUXR.CO 2013 Tuesday, October 29, 13
  55. 55. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. © LUXR.CO 2013 Tuesday, October 29, 13
  56. 56. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Don’t carry the past. © LUXR.CO 2013 Tuesday, October 29, 13
  57. 57. 1 Team first, then product © LUXR.CO 2013 Tuesday, October 29, 13
  58. 58. Team first, then product © LUXR.CO 2013 Tuesday, October 29, 13
  59. 59. Team first, then product • Who’s on the team © LUXR.CO 2013 Tuesday, October 29, 13
  60. 60. Team first, then product • Who’s on the team • How they work together © LUXR.CO 2013 Tuesday, October 29, 13
  61. 61. Team first, then product • Who’s on the team • How they work together • What they believe © LUXR.CO 2013 Tuesday, October 29, 13
  62. 62. Team first, then product • Who’s on the team • How they work together • What they believe • Invest time in developing productive relationships © LUXR.CO 2013 Tuesday, October 29, 13
  63. 63. Burning social capital © LUXR.CO 2013 Tuesday, October 29, 13
  64. 64. Chris Min 10 years as CEO, Wharton MBA, Silicon Valley trained Tuesday, October 29, 13
  65. 65. Tuesday, October 29, 13
  66. 66. The Influence of Agile © LUXR.CO 2013 Tuesday, October 29, 13
  67. 67. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. © LUXR.CO 2013 Tuesday, October 29, 13
  68. 68. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. © LUXR.CO 2013 Tuesday, October 29, 13
  69. 69. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” © LUXR.CO 2013 Tuesday, October 29, 13
  70. 70. Lean Startup teams believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement © LUXR.CO 2013 Tuesday, October 29, 13
  71. 71. If you get the team right, you’ll find your way to the right product. © LUXR.CO 2013 Tuesday, October 29, 13
  72. 72. 10 Don’t carry the past. © LUXR.CO 2013 Tuesday, October 29, 13
  73. 73. © LUXR.CO 2013 Tuesday, October 29, 13
  74. 74. Tom Conrad Grew Pandora from 10 people to IPO © LUXR.CO 2013 Tuesday, October 29, 13
  75. 75. © LUXR.CO 2013 Tuesday, October 29, 13
  76. 76. © LUXR.CO 2013 Tuesday, October 29, 13
  77. 77. © LUXR.CO 2013 Tuesday, October 29, 13
  78. 78. © LUXR.CO 2013 Tuesday, October 29, 13
  79. 79. © LUXR.CO 2013 Tuesday, October 29, 13
  80. 80. Thank you! @clevergirl @LUXRCO © LUXR.CO 2013 Tuesday, October 29, 13
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