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2013 intersect principles keynote
 

2013 intersect principles keynote

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    2013 intersect principles keynote 2013 intersect principles keynote Presentation Transcript

    • Lean StartupProduct TeamsPrinciples of SuccessJanice FraserCEO, LUXr 1
    • © LUXR.CO APRIL 2013 2
    • TWEET! @clevergirl #LeanStartup cc @LUXRCO© LUXR.CO APRIL 2013 3
    • http://saptstrength.com/© LUXR.CO APRIL 2013 4
    • sedonaweddingcakes.com© LUXR.CO APRIL 2013 5
    • freebestpictures.blogspot.com© LUXR.CO APRIL 2013 6
    • thekitchn.com© LUXR.CO APRIL 2013 7
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    • brides.com© LUXR.CO APRIL 2013 9
    • sedonaweddingcakes.com brides.com brides.com© LUXR.CO APRIL 2013 10
    • LEAN Startup© LUXR.CO APRIL 2013 11
    • Build measure learn!© LUXR.CO APRIL 2013 12
    • © LUXR.CO APRIL 2013 13
    • Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup© LUXR.CO APRIL 2013 14
    • Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste.© LUXR.CO APRIL 2013 15
    • 1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence.© LUXR.CO APRIL 2013 16
    • Lean Startup advocates experiments & learning Learn Build Measure© LUXR.CO APRIL 2013 17
    • Go backward to go forward. Learn Build Measure© LUXR.CO APRIL 2013 18
    • Think of it like this... TDD Test-driven product management A Lean Startup is a test-driven COMPANY© LUXR.CO APRIL 2013 19
    • Victory is measured in learning.© LUXR.CO APRIL 2013 20
    • RISK = UNVALIDATED EFFORT Plot the difference MAKE release MAKE release MAKE release THINK TIME© LUXR.CO APRIL 2013 21
    • RISK = UNVALIDATED EFFORT Lots of little wiggles TIME© LUXR.CO APRIL 2013 22
    • Each wiggle is a learning cycle. RISK = UNVALIDATED EFFORT MEASURE MAKE BUILD release BUILD TIME LEARN© LUXR.CO APRIL 2013 23
    • This will change how you think about your role, your work, your team, your process.© LUXR.CO APRIL 2013 24
    • © LUXR.CO APRIL 2013 25
    • Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Don’t carry the past.© LUXR.CO APRIL 2013 26
    • Team first, then product© LUXR.CO APRIL 2013 27
    • Team first, then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships • Continuous process improvement© LUXR.CO APRIL 2013 28
    • 29
    • Chris Min10 years as CEO, Wharton MBA, Silicon Valley trained 30
    • Burning social capital© LUXR.CO APRIL 2013 31
    • Why does this matter to Lean Startups? • Most of your decisions as a team, as a company, will be wrong. • Flexible teams can solve almost any problem. • Respectful, trusting team wastes little time on pettiness, gossip, arguments© LUXR.CO APRIL 2013 32
    • Don’t carry the past.© LUXR.CO APRIL 2013 33
    • © LUXR.CO APRIL 2013 34
    • Tom Conrad Grew Pandora from 10 people to IPO© LUXR.CO APRIL 2013 35
    • © LUXR.CO APRIL 2013 36
    • © LUXR.CO APRIL 2013 37
    • © LUXR.CO APRIL 2013 38
    • © LUXR.CO APRIL 2013 39
    • Pandora-Style Planning • Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” • Submit each idea as a slide, with a headline and a few bullet points to explain. • 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort • “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. • Day-long working session to “shop” for the most important items. • Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. • Discuss and bargain until you have a set of fully funded items.© LUXR.CO APRIL 2013 40
    • Friday, before I left for this conference.© LUXR.CO APRIL 2013 41
    • © LUXR.CO APRIL 2013 42
    • Lean Startup teams believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement© LUXR.CO APRIL 2013 43
    • The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.”© LUXR.CO APRIL 2013 44
    • If you get the team right, you’ll find your way to the right product.© LUXR.CO APRIL 2013 45
    • Thank you! happiness@luxr.co #LeanStartup cc @LUXRCO, @clevergirl© LUXR.CO APRIL 2013 46