A new product
ownership model
Products Are Hard, San Francisco
May 1, 2012

Tuesday, October 29, 13
Tuesday, October 29, 13
TWEET!
Janice Fraser
www.luxr.co

@clevergirl

LUXR.CO
Tuesday, October 29, 13

MAY 2012
Today’s assumptions:

LUXR.CO

APRIL 2012

Tuesday, October 29, 13
Today’s assumptions:
1. You understand Lean Startup.

LUXR.CO

APRIL 2012

Tuesday, October 29, 13
Today’s assumptions:
1. You understand Lean Startup.
2. You’re already working Agile.

LUXR.CO

APRIL 2012

Tuesday, Octob...
Today’s assumptions:
1. You understand Lean Startup.
2. You’re already working Agile.
3. It’s not always smooth.

LUXR.CO
...
Agile is a beautiful thing.

LUXR.CO

APRIL 2012

Tuesday, October 29, 13
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
sol...
Dev
Dev

Dev
Dev
Dev

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev
Learning culture
Small increments of working code

Standup

Dev

User Stories

Dev

Dev
Refactor

Short development
cycles...
LUXR.CO
Tuesday, October 29, 13

MAY 2012
“No matter what the client
says the problem is,
it is always a people
problem.”
—Also by Kent Beck
(emphasis mine)
LUXR.CO...
LUXR.CO
Tuesday, October 29, 13

MAY 2012
Dev
Dev

Dev
Dev
Dev

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev
Dev
Dev

Dev
Dev
Dev

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev
Dev
Dev

Dev
Dev
Dev

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev
Dev
Dev

Dev
Dev
Dev

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev
Dev
Dev

Dev
Dev
Product
Owner

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev

Dev
Dev
}

Rest
of
the
World

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Product
Owner

Dev
Dev

Dev
Dev
Dev

Dev
Dev
BLAME

}

Rest
of
the
World

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev

Dev
Dev
Dev

Dev
Dev
BURNOUT

}

Rest
of
the
World

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev

Dev
Dev
Dev

Dev
Dev
LUXR.CO
Tuesday, October 29, 13

MAY 2012
LUXR.CO
Tuesday, October 29, 13

MAY 2012
}

Rest
of
the
World

LUXR.CO
Tuesday, October 29, 13

MAY 2012

Dev
Dev

Dev
Dev
Dev

Dev
Dev
LUXR.CO
Tuesday, October 29, 13

MAY 2012
SHARED OWNERSHIP
LUXR.CO
Tuesday, October 29, 13

MAY 2012
UX & Design

blah blah
blah blah
blah blah
blah blah

SHARED OWNERSHIP
LUXR.CO
Tuesday, October 29, 13

MAY 2012

PRODUCT
...
UX & Design

blah blah
blah blah
blah blah
blah blah

De

v&

PRODUCT
IDEAS

En

g
•

SHARED OWNERSHIP
LUXR.CO
Tuesday, Oc...
UX & Design

blah blah
blah blah
blah blah
blah blah

De

v&

PRODUCT
IDEAS

En

g
•

SHARED OWNERSHIP
LUXR.CO
Tuesday, Oc...
UX & Design

blah blah

PM
iz/

B

blah blah
blah blah
blah blah

De

v&

PRODUCT
IDEAS

En

g
•

SHARED OWNERSHIP
LUXR.CO...
Design
+ Product Management
+ Development

= 1 product team

LUXR.CO
Tuesday, October 29, 13

MAY 2012
DESIGN
Empathizer-in-Chief

LUXR.CO
Tuesday, October 29, 13

MAY 2012
DESIGN
Empathizer-in-Chief
Obligation to the Team

LUXR.CO
Tuesday, October 29, 13

MAY 2012
DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.

LUXR.CO
Tuesday, October 29...
DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs i...
DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs i...
DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs i...
DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs i...
DEVELOPMENT
“Raise high the roof”

LUXR.CO
Tuesday, October 29, 13

MAY 2012
DEVELOPMENT
“Raise high the roof”
Obligation to the Team

LUXR.CO
Tuesday, October 29, 13

MAY 2012
DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technolog...
DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technolog...
DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technolog...
DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technolog...
PM & BUSINESS
Scales of Justice

LUXR.CO
Tuesday, October 29, 13

MAY 2012
PM & BUSINESS
Scales of Justice
Obligation to the Team

LUXR.CO
Tuesday, October 29, 13

MAY 2012
PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and confl...
PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and confl...
PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and confl...
PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and confl...
customer support

PM
iz/

B

UX & Design

marketing &
advertising

front end

sales

tech support
De

v&

tech ops
busines...
When things go wrong,
there’s no one to blame
but ourselves.
LUXR.CO
Tuesday, October 29, 13

MAY 2012
NOT consensus.
blah blah
blah blah
blah blah
blah blah

blah blah
blah blah
blah blah
blah blah
blah blah
blah blah
blah b...
Consultative
blah blah
blah blah
blah blah
blah blah

blah blah
blah blah
blah blah
blah blah

blah blah
blah blah
blah bl...
3 leaders, not 4.

LUXR.CO
Tuesday, October 29, 13

MAY 2012
3 leaders, not 4.
blah blah

blah blah

blah blah
blah blah
blah blah

blah blah
blah blah
blah blah
blah blah

blah blah
...
LUXR.CO
Tuesday, October 29, 13

MAY 2012
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2012 Products Are Hard Keynote Address

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2012 Products Are Hard Keynote Address

  1. 1. A new product ownership model Products Are Hard, San Francisco May 1, 2012 Tuesday, October 29, 13
  2. 2. Tuesday, October 29, 13
  3. 3. TWEET! Janice Fraser www.luxr.co @clevergirl LUXR.CO Tuesday, October 29, 13 MAY 2012
  4. 4. Today’s assumptions: LUXR.CO APRIL 2012 Tuesday, October 29, 13
  5. 5. Today’s assumptions: 1. You understand Lean Startup. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  6. 6. Today’s assumptions: 1. You understand Lean Startup. 2. You’re already working Agile. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  7. 7. Today’s assumptions: 1. You understand Lean Startup. 2. You’re already working Agile. 3. It’s not always smooth. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  8. 8. Agile is a beautiful thing. LUXR.CO APRIL 2012 Tuesday, October 29, 13
  9. 9. “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” —Kent Beck LUXR.CO Tuesday, October 29, 13 MAY 2012
  10. 10. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  11. 11. Learning culture Small increments of working code Standup Dev User Stories Dev Dev Refactor Short development cycles Testing early & often Dev Dev Dev Dev Continuous Integration Lightweight communication over written specifications LUXR.CO Tuesday, October 29, 13 MAY 2012 Product Owner Retrospectives
  12. 12. LUXR.CO Tuesday, October 29, 13 MAY 2012
  13. 13. “No matter what the client says the problem is, it is always a people problem.” —Also by Kent Beck (emphasis mine) LUXR.CO APRIL 2012 Tuesday, October 29, 13
  14. 14. LUXR.CO Tuesday, October 29, 13 MAY 2012
  15. 15. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  16. 16. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  17. 17. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  18. 18. Dev Dev Dev Dev Dev LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev
  19. 19. Dev Dev Dev Dev Product Owner LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev
  20. 20. } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Product Owner Dev Dev Dev Dev Dev Dev Dev
  21. 21. BLAME } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev Dev Dev Dev Dev
  22. 22. BURNOUT } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev Dev Dev Dev Dev
  23. 23. LUXR.CO Tuesday, October 29, 13 MAY 2012
  24. 24. LUXR.CO Tuesday, October 29, 13 MAY 2012
  25. 25. } Rest of the World LUXR.CO Tuesday, October 29, 13 MAY 2012 Dev Dev Dev Dev Dev Dev Dev
  26. 26. LUXR.CO Tuesday, October 29, 13 MAY 2012
  27. 27. SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  28. 28. UX & Design blah blah blah blah blah blah blah blah SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012 PRODUCT IDEAS
  29. 29. UX & Design blah blah blah blah blah blah blah blah De v& PRODUCT IDEAS En g • SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  30. 30. UX & Design blah blah blah blah blah blah blah blah De v& PRODUCT IDEAS En g • SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  31. 31. UX & Design blah blah PM iz/ B blah blah blah blah blah blah De v& PRODUCT IDEAS En g • SHARED OWNERSHIP LUXR.CO Tuesday, October 29, 13 MAY 2012
  32. 32. Design + Product Management + Development = 1 product team LUXR.CO Tuesday, October 29, 13 MAY 2012
  33. 33. DESIGN Empathizer-in-Chief LUXR.CO Tuesday, October 29, 13 MAY 2012
  34. 34. DESIGN Empathizer-in-Chief Obligation to the Team LUXR.CO Tuesday, October 29, 13 MAY 2012
  35. 35. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. LUXR.CO Tuesday, October 29, 13 MAY 2012
  36. 36. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. LUXR.CO Tuesday, October 29, 13 MAY 2012
  37. 37. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. LUXR.CO Tuesday, October 29, 13 MAY 2012
  38. 38. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. One Important Authority LUXR.CO Tuesday, October 29, 13 MAY 2012
  39. 39. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. One Important Authority Prioritize customer problems. LUXR.CO Tuesday, October 29, 13 MAY 2012
  40. 40. DEVELOPMENT “Raise high the roof” LUXR.CO Tuesday, October 29, 13 MAY 2012
  41. 41. DEVELOPMENT “Raise high the roof” Obligation to the Team LUXR.CO Tuesday, October 29, 13 MAY 2012
  42. 42. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. LUXR.CO Tuesday, October 29, 13 MAY 2012
  43. 43. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. LUXR.CO Tuesday, October 29, 13 MAY 2012
  44. 44. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. One Important Authority LUXR.CO Tuesday, October 29, 13 MAY 2012
  45. 45. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. One Important Authority Measure outcomes over time. LUXR.CO Tuesday, October 29, 13 MAY 2012
  46. 46. PM & BUSINESS Scales of Justice LUXR.CO Tuesday, October 29, 13 MAY 2012
  47. 47. PM & BUSINESS Scales of Justice Obligation to the Team LUXR.CO Tuesday, October 29, 13 MAY 2012
  48. 48. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. LUXR.CO Tuesday, October 29, 13 MAY 2012
  49. 49. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. LUXR.CO Tuesday, October 29, 13 MAY 2012
  50. 50. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. One Important Authority LUXR.CO Tuesday, October 29, 13 MAY 2012
  51. 51. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. One Important Authority Delegate decisions to the appropriate person. LUXR.CO Tuesday, October 29, 13 MAY 2012
  52. 52. customer support PM iz/ B UX & Design marketing & advertising front end sales tech support De v& tech ops business operations LUXR.CO Tuesday, October 29, 13 MAY 2012 En g security
  53. 53. When things go wrong, there’s no one to blame but ourselves. LUXR.CO Tuesday, October 29, 13 MAY 2012
  54. 54. NOT consensus. blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah LUXR.CO Tuesday, October 29, 13 MAY 2012 blah blah blah blah blah blah blah blah blah blah
  55. 55. Consultative blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah LUXR.CO Tuesday, October 29, 13 MAY 2012 blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
  56. 56. 3 leaders, not 4. LUXR.CO Tuesday, October 29, 13 MAY 2012
  57. 57. 3 leaders, not 4. blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah LUXR.CO Tuesday, October 29, 13 MAY 2012 blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
  58. 58. LUXR.CO Tuesday, October 29, 13 MAY 2012
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