15 DIAGRAMS               YOU SHOULD KNOW                 BEFORE LEAVING                BUSINESS SCHOOL                   ...
WITH DIAGRAMS                                    YOU CAN                                 COMPARE THINGS(c)2010, janice@two...
THE PIE CHART                            compares subjects on one dimension of data                                       ...
...or lines of business.(c)2010, janice@twotopLABS.com
SCATTER PLOT                                       Compares items on two dimensions of data.                              ...
also good for making fun of artists.source: thisisindexed.com(c)2010, janice@twotopLABS.com
TWO   X    TWO                                   my favorite(c)2010, janice@twotopLABS.com
it’s the King of market positioning.source: Dave McClure, 500hats.com(c)2010, janice@twotopLABS.com
...and competitive analysissource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
COMPARISON CHART                                 many items, many variablessource: Watt Bike(c)2010, janice@twotopLABS.com
...good for product comparisonssource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS...
EXAMINE THE                                 RELATEDNESS                                  OF THINGS(c)2010, janice@twotopLA...
VENN DIAGRAMsource: laughingsquid.com                                     the classic.(c)2010, janice@twotopLABS.com
PROTIP                                  You want                                 to be here(c)2010, janice@twotopLABS.com
CYCLE DIAGRAMsource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
shows how components connect                                         to make a workable system.source: Eric Reiss, The Lea...
THE VALUE PYRAMID                                    Pyramid symbol can either represent quantitysource: Dave McClure, 500...
...or the pyramid can represent ideas                                     like “foundation” and “pinnacle”(c)2010, janice@...
MIND MAPS                                                                      help you figure things outsource: unknown......
...and can communicate a lot of                                 information, loosely structured, in a                     ...
PUT THINGS                                  IN ORDER(c)2010, janice@twotopLABS.com
PROCESS DIAGRAM  (This is a process diagram for defining the strategy of a startup.)(c)2010, janice@twotopLABS.com
value chain                                                                                         “this is our          ...
ROOT                  CAUSE                   MAP            Like a process         diagram, but instead             of se...
source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, janice@twotopLABS.com
COUNT                                 THINGS(c)2010, janice@twotopLABS.com
POWER CURVE(c)2010, janice@twotopLABS.com
Power curve of men who would date an 18-                                     year-old woman, mapped by agesource: blog.okc...
Power curve of contributions to UGC                                                  websites, by effort required.source: ...
THE BELL CURVE                                 can help you describe identify outlierssource: edgehopper.com(c)2010, janic...
and regular liars.source: blog.okcupid.com(c)2010, janice@twotopLABS.com
HISTOGRAM                                 is a bar chart for counting things.source: Flickr, Phil Gyford(c)2010, janice@tw...
“ROI” of User Experience Projects                                 GENERIC BAR CHARTS                                      ...
UP-AND-TO-THE-RIGHT(c)2010, janice@twotopLABS.com
For showing audience growth.source: “Glam Media $200M Private Placement”(c)2010, janice@twotopLABS.com
For showing revenue growth.  source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
for poking holes in business models.(c)2010, janice@twotopLABS.com
Cause or effect?                                 “I’m gonna cut myself                                  with this Lexus ke...
THANKS                                  Y’ALLsource: thisisindexed.com(c)2010, janice@twotopLABS.com
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15 Diagrams MBAs Should Know

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This is a guest lecture I give at business schools to introduce a basic vocabulary of diagrams to illustrate information.

Published in: Design

15 Diagrams MBAs Should Know

  1. 1. 15 DIAGRAMS YOU SHOULD KNOW BEFORE LEAVING BUSINESS SCHOOL janice fraser.janice@luxr.coFor Presidio GSB, Sept 2010
  2. 2. WITH DIAGRAMS YOU CAN COMPARE THINGS(c)2010, janice@twotopLABS.com
  3. 3. THE PIE CHART compares subjects on one dimension of data ...like market shareSource: Flurry(c)2010 janice@twotopLABS.com
  4. 4. ...or lines of business.(c)2010, janice@twotopLABS.com
  5. 5. SCATTER PLOT Compares items on two dimensions of data. Good for demonstrating messiness.Source:: services.alphaworks.ibm.com(c)2010, janice@twotopLABS.com
  6. 6. also good for making fun of artists.source: thisisindexed.com(c)2010, janice@twotopLABS.com
  7. 7. TWO X TWO my favorite(c)2010, janice@twotopLABS.com
  8. 8. it’s the King of market positioning.source: Dave McClure, 500hats.com(c)2010, janice@twotopLABS.com
  9. 9. ...and competitive analysissource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
  10. 10. COMPARISON CHART many items, many variablessource: Watt Bike(c)2010, janice@twotopLABS.com
  11. 11. ...good for product comparisonssource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
  12. 12. EXAMINE THE RELATEDNESS OF THINGS(c)2010, janice@twotopLABS.com
  13. 13. VENN DIAGRAMsource: laughingsquid.com the classic.(c)2010, janice@twotopLABS.com
  14. 14. PROTIP You want to be here(c)2010, janice@twotopLABS.com
  15. 15. CYCLE DIAGRAMsource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
  16. 16. shows how components connect to make a workable system.source: Eric Reiss, The Lean Startup(c)2010, janice@twotopLABS.com
  17. 17. THE VALUE PYRAMID Pyramid symbol can either represent quantitysource: Dave McClure, 500Hats.com (top = small, bottom = large)(c)2010, janice@twotopLABS.com
  18. 18. ...or the pyramid can represent ideas like “foundation” and “pinnacle”(c)2010, janice@twotopLABS.com
  19. 19. MIND MAPS help you figure things outsource: unknown...if it’s you, send email and I’ll give attribution(c)2010, janice@twotopLABS.com
  20. 20. ...and can communicate a lot of information, loosely structured, in a dense format that’s easy to digest.source: XMind(c)2010, janice@twotopLABS.com
  21. 21. PUT THINGS IN ORDER(c)2010, janice@twotopLABS.com
  22. 22. PROCESS DIAGRAM (This is a process diagram for defining the strategy of a startup.)(c)2010, janice@twotopLABS.com
  23. 23. value chain “this is our opportunity” “critical point of failure”source: Unknown...if it’s you, send email and I’ll give attribution(c)2010, janice@twotopLABS.com
  24. 24. ROOT CAUSE MAP Like a process diagram, but instead of sequence, arrows point away from causes. Last one is it.source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, janice@twotopLABS.com
  25. 25. source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, janice@twotopLABS.com
  26. 26. COUNT THINGS(c)2010, janice@twotopLABS.com
  27. 27. POWER CURVE(c)2010, janice@twotopLABS.com
  28. 28. Power curve of men who would date an 18- year-old woman, mapped by agesource: blog.okcupid.com(c)2010, janice@twotopLABS.com
  29. 29. Power curve of contributions to UGC websites, by effort required.source: Ross Mayfield, Chairman, Social Text(c)2010, janice@twotopLABS.com
  30. 30. THE BELL CURVE can help you describe identify outlierssource: edgehopper.com(c)2010, janice@twotopLABS.com
  31. 31. and regular liars.source: blog.okcupid.com(c)2010, janice@twotopLABS.com
  32. 32. HISTOGRAM is a bar chart for counting things.source: Flickr, Phil Gyford(c)2010, janice@twotopLABS.com
  33. 33. “ROI” of User Experience Projects GENERIC BAR CHARTS can be very revealing.source: nngroup.com/reports(c)2010, janice@twotopLABS.com
  34. 34. UP-AND-TO-THE-RIGHT(c)2010, janice@twotopLABS.com
  35. 35. For showing audience growth.source: “Glam Media $200M Private Placement”(c)2010, janice@twotopLABS.com
  36. 36. For showing revenue growth. source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
  37. 37. source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
  38. 38. source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
  39. 39. for poking holes in business models.(c)2010, janice@twotopLABS.com
  40. 40. Cause or effect? “I’m gonna cut myself with this Lexus key.”source: thisisindexed.com(c)2010, janice@twotopLABS.com
  41. 41. THANKS Y’ALLsource: thisisindexed.com(c)2010, janice@twotopLABS.com
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