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# 15 Diagrams MBAs Should Know

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This is a guest lecture I give at business schools to introduce a basic vocabulary of diagrams to illustrate information.

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### 15 Diagrams MBAs Should Know

1. 1. 15 DIAGRAMS YOU SHOULD KNOW BEFORE LEAVING BUSINESS SCHOOL janice fraser.janice@luxr.coFor Presidio GSB, Sept 2010
2. 2. WITH DIAGRAMS YOU CAN COMPARE THINGS(c)2010, janice@twotopLABS.com
3. 3. THE PIE CHART compares subjects on one dimension of data ...like market shareSource: Flurry(c)2010 janice@twotopLABS.com
4. 4. ...or lines of business.(c)2010, janice@twotopLABS.com
5. 5. SCATTER PLOT Compares items on two dimensions of data. Good for demonstrating messiness.Source:: services.alphaworks.ibm.com(c)2010, janice@twotopLABS.com
6. 6. also good for making fun of artists.source: thisisindexed.com(c)2010, janice@twotopLABS.com
7. 7. TWO X TWO my favorite(c)2010, janice@twotopLABS.com
8. 8. it’s the King of market positioning.source: Dave McClure, 500hats.com(c)2010, janice@twotopLABS.com
9. 9. ...and competitive analysissource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
10. 10. COMPARISON CHART many items, many variablessource: Watt Bike(c)2010, janice@twotopLABS.com
11. 11. ...good for product comparisonssource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
12. 12. EXAMINE THE RELATEDNESS OF THINGS(c)2010, janice@twotopLABS.com
13. 13. VENN DIAGRAMsource: laughingsquid.com the classic.(c)2010, janice@twotopLABS.com
14. 14. PROTIP You want to be here(c)2010, janice@twotopLABS.com
15. 15. CYCLE DIAGRAMsource: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
16. 16. shows how components connect to make a workable system.source: Eric Reiss, The Lean Startup(c)2010, janice@twotopLABS.com
17. 17. THE VALUE PYRAMID Pyramid symbol can either represent quantitysource: Dave McClure, 500Hats.com (top = small, bottom = large)(c)2010, janice@twotopLABS.com
18. 18. ...or the pyramid can represent ideas like “foundation” and “pinnacle”(c)2010, janice@twotopLABS.com
19. 19. MIND MAPS help you ﬁgure things outsource: unknown...if it’s you, send email and I’ll give attribution(c)2010, janice@twotopLABS.com
20. 20. ...and can communicate a lot of information, loosely structured, in a dense format that’s easy to digest.source: XMind(c)2010, janice@twotopLABS.com
21. 21. PUT THINGS IN ORDER(c)2010, janice@twotopLABS.com
22. 22. PROCESS DIAGRAM (This is a process diagram for deﬁning the strategy of a startup.)(c)2010, janice@twotopLABS.com
23. 23. value chain “this is our opportunity” “critical point of failure”source: Unknown...if it’s you, send email and I’ll give attribution(c)2010, janice@twotopLABS.com
24. 24. ROOT CAUSE MAP Like a process diagram, but instead of sequence, arrows point away from causes. Last one is it.source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, janice@twotopLABS.com
25. 25. source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, janice@twotopLABS.com
26. 26. COUNT THINGS(c)2010, janice@twotopLABS.com
27. 27. POWER CURVE(c)2010, janice@twotopLABS.com
28. 28. Power curve of men who would date an 18- year-old woman, mapped by agesource: blog.okcupid.com(c)2010, janice@twotopLABS.com
29. 29. Power curve of contributions to UGC websites, by effort required.source: Ross Mayﬁeld, Chairman, Social Text(c)2010, janice@twotopLABS.com
31. 31. and regular liars.source: blog.okcupid.com(c)2010, janice@twotopLABS.com
32. 32. HISTOGRAM is a bar chart for counting things.source: Flickr, Phil Gyford(c)2010, janice@twotopLABS.com
33. 33. “ROI” of User Experience Projects GENERIC BAR CHARTS can be very revealing.source: nngroup.com/reports(c)2010, janice@twotopLABS.com
34. 34. UP-AND-TO-THE-RIGHT(c)2010, janice@twotopLABS.com
35. 35. For showing audience growth.source: “Glam Media \$200M Private Placement”(c)2010, janice@twotopLABS.com
36. 36. For showing revenue growth. source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
37. 37. source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
38. 38. source: unknown...if it’s you email me and I’ll give attribution.(c)2010, janice@twotopLABS.com
39. 39. for poking holes in business models.(c)2010, janice@twotopLABS.com
40. 40. Cause or effect? “I’m gonna cut myself with this Lexus key.”source: thisisindexed.com(c)2010, janice@twotopLABS.com
41. 41. THANKS Y’ALLsource: thisisindexed.com(c)2010, janice@twotopLABS.com
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