Recharging your Affiliate Program            Panel Discussion
Moderator• Specialties: Paid  Search, e-mail  marketing, affiliates,  analytics• Likes: Large  Displacement  Motors, Bulld...
• Specialties:  Affiliates, PPC, SEO  , conversion  optimization and  analytics• Likes:  boating, cooking and  kittens    ...
• Produces original  reviews, comparison  charts, articles, and  videos to simplify  the buying process  for consumers• cl...
• Tests and reviews  anti-virus products• cleverbridge Affiliate  since 2010• Likes: Salsa & Latin  Dancing, the show  “Bu...
• Info, tools and  advice on what to  buy and how to get  the most out of your  tech• Alexa Ranking: 107• Top 20 Downloads...
Lets Get Started
Question 1 When you started out in affiliate marketing, what was the first product offer that got you excited? Why?
Question 2What are the keyattributes thataffiliates look forwhen partneringwith a newvendor?
Question 3 With regard to affiliate links, do you prefer to send traffic straight to the checkout process or to a vendor’s...
Question 4             When looking             through the             marketing materials             provided by an    ...
Question 5 What are the 3 most important statistics that affiliates monitor on a daily or monthly basis?
Question 6             How do you             prefer to work             with vendors:             Media Buys             ...
Question 7What are thetypical mistakesyou seevendors makingwhile workingwith affiliates?
Question 8 How can software vendors effectively work with coupon affiliates without cannibalizing sales?
Questions from the Audience?
Continue the Conversation…. LinkedIn Group: cleverbridge - advanced e-commerce
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Recharging Your Affiliate Program – cleverbridge Networking Event (CNE)

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cleverbridge marketing services manager K.C. Motamedy hosts a panel of the industry’s top affiliates and affiliate managers as they discussed hot industry topics. Jessie Kleino, affiliate manager, cleverbridge; Mike Eltzroth, co-founder & VP of business, TopTenReviews; Kevin Smith, co-Founder, PC Antivirus Reviews; and Catherine Hwang, senior partner manager, Download.com engage in the open discussion, fielding an array of tough questions gathered from software vendors interested in optimizing their affiliate channels. These affiliates used the discussion as an opportunity to educate e-commerce professionals on important topics that ranged from how to effectively initiate and nurture relationships with affiliates to strategies and tactics for increasing conversion rates and revenue.

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  • I have over 9 years experience in the online marketing space, working with ecommerce and lead generation.
  • From cleverbridge we have affiliate manager Jessie Kleino who has over 5 years of Online Marketing Experience.
  • I have known Mike personally for almost 4 years now. Top Ten Reviews is one of the premiere online review sites and has been working with cleverbridge since 2008. Top Ten Reviews focus on product reviews which includes software, electronics and other products. 98 million unique vistors/month
  • Kevin Smith of PC AntiVirus reviews. Has been working with cleverbridge since 2010 and is a perfect example of a high-converting niche affiliate website
  • Last but definitely not least Catherine Hwang of Download.com. I have worked with Catherine for almost 3 years. Download.com is the top software download portal worldwide while also providing product reviews. Currently, 7 of their top downloads are current cleverbridge clients!
  • Before we get started wanted to do a quick survey:Before we dive into the questions with the panel I wanted to take a moment and get better idea of who is in our audience. How many of you directly work with Affiliates on a daily basis? How many receive reporting on what is happening in your affiliate programs? How many just set it and forget when it comes to affiliates?
  • I always find it interesting to learn about how individuals and even companies got started in their respective space. So Affiliates when you started out in affiliate marketing, what was the first product offer that got you excited and why?MikeKevin
  • Before we ask the Affiliate Panel I wanted to ask some vendors in the audience what they believe affiliates look for in a potential partner? As we know On a daily basis, top affiliates receive hundreds of emails about new affiliate programs and offers for increased commission rates and new products. What makes one vendor stand out? What are the key attributes that affiliates look for when partnering with a new vendor?CatherineMikeKevin
  • Cleverbridge works with various sizes and types of affiliates, each with their own unique website and marketing strategy. Do you prefer to send traffic straight to the checkout process or to use affiliate links to a landing page (also called deep linking or interstitial landing pages)? MikeCatherineJessie: What is your perspective in relation to working with the cleverbridge platform?
  • Now that we have discussed links and consumer flow, the next natural question is why kind of marketing materials do affiliates need? When looking through the marketing materials provided by an Affiliate Program, what is required to be successful in promoting their product?1. Catherine2. Kevin3. Mike
  • (Maybe Include KPI information as a follow up) This is one of the questions I have truly been looking forward to asking….What are the 3 most important statistics that affiliates like yourselves monitor on a daily and/or monthly basis? MikeCatherineKevin
  • In our research and experience we have noticed that European Affiliates prefer vendors to purchase ad space on their website (media buys). US affiliates are more than willing to use a rev-share model. how do Affiliates prefer to work with vendors: Media Buys or Profit Share (CPA)?KevinCatherineMikeJessie: In your experience with both Vendors and Affiliates, which method is most valuable to vendors and the most successful?
  • Working with Vendors can be a Love/Hate relationship, so I ask the panel……. What are the typical mistakes you see vendors making while working with affiliates like yourselves? Now I would like to flip the question and ask, what are some of the positive things that vendors are doing?
  • We constantly speak to vendors who feel coupon affiliates cannibalize sales. So before I pose this question to the panel I would like to ask the audience:How many of you currently work with coupon affiliates?How many have worked with coupon affiliates do not any longer? (Ask someone to explain why they do not?)So now I’ll ask the panel ….. How can software vendors effectively work with coupon affiliates without cannibalizing sales?Kevin: I understand you are not a coupon affiliate but you do work with coupons in a interesting way, could you elaborate? Jessie: How do you handle the process of working with coupon affiliates?
  • Recharging Your Affiliate Program – cleverbridge Networking Event (CNE)

    1. 1. Recharging your Affiliate Program Panel Discussion
    2. 2. Moderator• Specialties: Paid Search, e-mail marketing, affiliates, analytics• Likes: Large Displacement Motors, Bulldogs, an K.C. Motamedy d the 2nd Amendment Worldwide Marketing Manager cleverbridge
    3. 3. • Specialties: Affiliates, PPC, SEO , conversion optimization and analytics• Likes: boating, cooking and kittens Jessie Kleino Affiliate Manager cleverbridge
    4. 4. • Produces original reviews, comparison charts, articles, and videos to simplify the buying process for consumers• cleverbridge Affiliate since 2008 Mike Eltzroth• Likes: Co-founder & VP of Business Golf, Vegas, and TopTenReviews Las Vegas
    5. 5. • Tests and reviews anti-virus products• cleverbridge Affiliate since 2010• Likes: Salsa & Latin Dancing, the show “Burn Notice” and great customer Kevin Smith service Co-Founder PC Antivirus Reviews
    6. 6. • Info, tools and advice on what to buy and how to get the most out of your tech• Alexa Ranking: 107• Top 20 Downloads: seven are Catherine Hwang Senior Partner Manager cleverbridge clients Download.com• Likes: Video games
    7. 7. Lets Get Started
    8. 8. Question 1 When you started out in affiliate marketing, what was the first product offer that got you excited? Why?
    9. 9. Question 2What are the keyattributes thataffiliates look forwhen partneringwith a newvendor?
    10. 10. Question 3 With regard to affiliate links, do you prefer to send traffic straight to the checkout process or to a vendor’s landing page?
    11. 11. Question 4 When looking through the marketing materials provided by an affiliate program, what do you need to be successful in promoting their product?
    12. 12. Question 5 What are the 3 most important statistics that affiliates monitor on a daily or monthly basis?
    13. 13. Question 6 How do you prefer to work with vendors: Media Buys (CPM) or Profit Share (CPA)?
    14. 14. Question 7What are thetypical mistakesyou seevendors makingwhile workingwith affiliates?
    15. 15. Question 8 How can software vendors effectively work with coupon affiliates without cannibalizing sales?
    16. 16. Questions from the Audience?
    17. 17. Continue the Conversation…. LinkedIn Group: cleverbridge - advanced e-commerce

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