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E-commerce Conversion Optimization Part Two: Your Cart - WhichTestWon’s TLE

by on May 15, 2013

  • 2,233 views

cleverbridge key account manager Mike Batko focuses on shopping cart optimization, providing practical tips and techniques for increasing conversion rates. Geared toward e-commerce marketers whose ...

cleverbridge key account manager Mike Batko focuses on shopping cart optimization, providing practical tips and techniques for increasing conversion rates. Geared toward e-commerce marketers whose companies largely or wholly control the design and flow of their cart, the presentation will also include information about pricing products for global customers and the importance of alternative payment methods. Areas of discussion include:

• Cart entrance pages and guests vs. registered users
• Appealing to a domestic & international customer base
• Global payment method popularity
• International pricing strategy
• Number of pages and dynamic pages
• Cross-selling and social media
• Trust marks, testimonials and security seals

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E-commerce Conversion Optimization Part Two: Your Cart - WhichTestWon’s TLE E-commerce Conversion Optimization Part Two: Your Cart - WhichTestWon’s TLE Presentation Transcript