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Ecommerce ConversionOptimization Part Two:Your CartMichael BatkocleverbridgeKey Account Manager#TLE2013The Live Event@Mich...
AgendaPart 1©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@Mi...
Mike’s Background6+ Years E-commerce FocusGlobal Shopping CartsPayment ProcessingOptimizationCustomer Service©2013, WhichT...
Optimizing International CheckoutGoal – Convert a visitor who clicks ‘Buy’Remove Barriers to “Submit Order”©2013, WhichTes...
What does this button mean to you?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TL...
Does it mean….©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@...
©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoDo...
©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoDo...
©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoDo...
©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
1. Create account based on shopping cart data2. Utilize social media services (Facebook, Twitter)3. Authenticate from tria...
The Shopping Cart – What’s wrong with this cart?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All right...
The Shopping Cart – What’s wrong with this cart?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All right...
The Shopping Cart©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Eve...
The Shopping Cart©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Eve...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
US Homepage Indian HomepageSymantec really has this figured out!The price point makes sense for the market and the display...
The Shopping Cart©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Eve...
The Shopping Cart – USA GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013...
The Shopping Cart – USA GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013...
The Shopping Cart – German GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – German GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – German GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
LanguageShould GeoIP data be used to preselectlanguage for the visitor?©2013, WhichTestWon.com a division of Anne Holland ...
Language©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@Michae...
LanguageUtilize browser data to determinelanguage that provides a personalizedexperience.©2013, WhichTestWon.com a divisio...
Time to Buy – Review or No Review©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE...
Generally – ‘No Review’ convertsbetter• Fewer clicks©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All r...
What’s next?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@Mi...
What’s next? – Sub Cart Up-Sell©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
What’s next? – Support Stats©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013T...
What’s next? – Security Symbols©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE20...
What’s next? – Browser Profiling©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
What’s next? – Browser Profiling©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2...
SummaryNo such thing as a one-size-fits-all cartUtilize GeoIP -> Focus on key locales• Present and price properly• Get rid...
Contact InfoMichael BatkoKey Account Managercleverbridgebatko@cleverbridge.comhttp://www.linkedin.com/in/michaelbatkohttp:...
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E-commerce Conversion Optimization Part Two: Your Cart - WhichTestWon’s TLE

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cleverbridge key account manager Mike Batko focuses on shopping cart optimization, providing practical tips and techniques for increasing conversion rates. Geared toward e-commerce marketers whose companies largely or wholly control the design and flow of their cart, the presentation will also include information about pricing products for global customers and the importance of alternative payment methods. Areas of discussion include:

• Cart entrance pages and guests vs. registered users
• Appealing to a domestic & international customer base
• Global payment method popularity
• International pricing strategy
• Number of pages and dynamic pages
• Cross-selling and social media
• Trust marks, testimonials and security seals

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  • Cover Slide: Speech title is 48 point black Calibri BodyNames are 18 point Arial NarrowNote: Moderators are NOT pictured.
  • Section Slide: Part: 96 point bold CalibriSection title:48 point bodyCalibri
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  • Graphics with no text (or a very short caption), should be as large as possible on the slide.Header 44 point green Calibri, bold
  • Graphics with no text (or a very short caption), should be as large as possible on the slide.Header 44 point green Calibri, bold
  • Graphics with no text (or a very short caption), should be as large as possible on the slide.Header 44 point green Calibri, bold
  • Graphics with no text (or a very short caption), should be as large as possible on the slide.Header 44 point green Calibri, bold
  • Graphics with no text (or a very short caption), should be as large as possible on the slide.Header 44 point green Calibri, bold
  • Graphics with no text (or a very short caption), should be as large as possible on the slide.Header 44 point green Calibri, bold
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
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  • Bullet listHeader is 44 point green Calibri boldBody copy is 36 point black Calibri
  • Bullet listHeader is 44 point green Calibri boldBody copy is 36 point black Calibri
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text & Graphics that appear on the same slide should be balanced, will the graphic as large as possible.Header 44 point green Calibri, boldBody copy 28-point black Calibri.
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Text SlideHeader 44 point green Calibri, boldBody copy 36-point black Calibri. Note: WIDE margins
  • Last Slide Panel Version – Thank You, contact info.Thank you Line: Calibri 48 point bold, blackContact info: Arial narrow, 22 point; name is bold and company is italics, all else is regularNote: Moderators are NOT pictured.
  • Transcript of "E-commerce Conversion Optimization Part Two: Your Cart - WhichTestWon’s TLE"

    1. 1. Ecommerce ConversionOptimization Part Two:Your CartMichael BatkocleverbridgeKey Account Manager#TLE2013The Live Event@MichaelBatko
    2. 2. AgendaPart 1©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoOptimizingInternationalCheckoutPart 2Individual CartAnalysis / Q&A
    3. 3. Mike’s Background6+ Years E-commerce FocusGlobal Shopping CartsPayment ProcessingOptimizationCustomer Service©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    4. 4. Optimizing International CheckoutGoal – Convert a visitor who clicks ‘Buy’Remove Barriers to “Submit Order”©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoRemember visitors are NOT all equal
    5. 5. What does this button mean to you?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    6. 6. Does it mean….©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    7. 7. ©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoDoes it mean….
    8. 8. ©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoDoes it mean….
    9. 9. ©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoDoes it mean….
    10. 10. ©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    11. 11. 1. Create account based on shopping cart data2. Utilize social media services (Facebook, Twitter)3. Authenticate from trial if possibleWhat if my Product / ServiceRequires an Account?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    12. 12. The Shopping Cart – What’s wrong with this cart?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    13. 13. The Shopping Cart – What’s wrong with this cart?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko• Odd country fieldplacement• Why isn’t countrypre-selected?• No state preselected• Zip field placement• Do you really need aphone number?• Why do you need apassword?
    14. 14. The Shopping Cart©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventBefore your visitor seesthe cart, a wealth ofinformation is availablethat can be used toremove barriers!@MichaelBatko
    15. 15. The Shopping Cart©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventGeographical LocationUse IP to determine geographical locationServices are inexpensive and accurate –99.8% - Country level>90% - State level@MichaelBatko
    16. 16. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    17. 17. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    18. 18. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventUSA Visitors:Ex. $99.99Prices don’t include tax‘$’ placed before price‘.’ separates dollars and centsOpt-outs are not a big deal@MichaelBatko
    19. 19. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventUSA Visitors:@MichaelBatko
    20. 20. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventEuro Visitors:Ex. 99,99 €Marketable prices SHOULD include VAT‘€’ placed after price (non-English territories)‘,’ separates dollars and centsOpt-outs are a big deal@MichaelBatko
    21. 21. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventEuro Visitors:@MichaelBatko
    22. 22. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventJapanese Visitors:Way more than just pricing…• Localize your product, website and entire e-commerce infrastructure into Japanese.• Don’t use raw translation materials• Proof read by industry expert• Japanese localization requires a double byteenabled infrastructure.(Unicode 6.1)@MichaelBatko
    23. 23. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventJapanese Visitors:Way more than just pricing…@MichaelBatkoSource: CIA World Fact Book
    24. 24. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventJapanese Visitors:• Japanese love special campaigns• Everyday Low Price vs. Limited Time Offer• Price = Quality – should price higher for Japan• Campaign opportunity every 2 months:• Summer in July• Fall in September• Xmas in December• New Year in January• Spring in March• Golden Week in May@MichaelBatko
    25. 25. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventJapanese Visitors:• Increase size of order fields• Drop down for prefecture (north to south)• No separate field for “city” – make part of theaddress• Collect name of building• “Input Method Trigger”@MichaelBatko
    26. 26. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    27. 27. The Shopping Cart - Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventJapanese Visitors:• This is just tip of the iceberg..• Japan webinar available at: http://cbridge.to/cb_Japan• Covers:• Importance of Quality• Customer Service Best Practices• Design and Localization Best Practices@MichaelBatko
    28. 28. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventCountry SoftwarePiracyRatesPer CapitaGDP (USD)USA 19% 49,802Germany 26% 41,167Japan 21% 46,895UK 26% 38,591France 37% 40,689Italy 48% 32,521Brazil 53% 12,465Russia 63% 13,764China 77% 6,094India 63% 1,591Sources:-2011 Piracy Rates: Business Software Alliance “2011 Global Piracy Study”-2012 GDP Stats: IMF.org@MichaelBatko
    29. 29. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventUSD currency and USAprice point displayedto Indian customers.Screenshot taken in India@MichaelBatko
    30. 30. The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatkoExample: • US Cart • Indian CartThe price point is a better fit for the market, but currency is stillshown in USD
    31. 31. US Homepage Indian HomepageSymantec really has this figured out!The price point makes sense for the market and the display currency isIndian Rupee.Exchange Rates on Sept, 20, 2012:$49.99 = Rs 2,667.91 | $69.99 = Rs 3,735.29 | $79.99 = Rs 4,275.13The Shopping Cart – Geo Pricing©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    32. 32. The Shopping Cart©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventWhat we’ve discussed:• Post ‘Buy Now’ best practices• Case for GeoIP for:• How to present price• How to price@MichaelBatkoWhat’s next:• Using GeoIP for checkout form• Payment methods• Additional profiling techniques
    33. 33. The Shopping Cart – USA GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventWhat’s wrong with this cart?@MichaelBatkoOdd zip placementGeoIP data canbe used to pre-select state
    34. 34. The Shopping Cart – USA GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    35. 35. The Shopping Cart – German GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventWhat’s wrong with this cart?@MichaelBatko
    36. 36. The Shopping Cart – German GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventWhat’s wrong with this cart?@MichaelBatkoOdd zip placementState notnecessary in thiscountry
    37. 37. The Shopping Cart – German GeoIP©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    38. 38. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    39. 39. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    40. 40. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventWhat’s wrong with this?@MichaelBatko
    41. 41. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventWhat’s wrong with this?@MichaelBatko
    42. 42. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventSometimes Less is More@MichaelBatko
    43. 43. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventUSA Visitor@MichaelBatko
    44. 44. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventGerman Visitor@MichaelBatko
    45. 45. The Shopping Cart – Geo Payments©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventDutch Visitor@MichaelBatko
    46. 46. LanguageShould GeoIP data be used to preselectlanguage for the visitor?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventNoWhy?There are multilingual locales@MichaelBatko
    47. 47. Language©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    48. 48. LanguageUtilize browser data to determinelanguage that provides a personalizedexperience.©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    49. 49. Time to Buy – Review or No Review©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventVersus@MichaelBatko
    50. 50. Generally – ‘No Review’ convertsbetter• Fewer clicks©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live EventTime to Buy – Review or No ReviewA few things to consider about aReview Page:• Showing ‘Review’ has become a safeoption in the EU due to regulation• Europeans are conditioned to expect it@MichaelBatko
    51. 51. What’s next?©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    52. 52. What’s next? – Sub Cart Up-Sell©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    53. 53. What’s next? – Support Stats©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    54. 54. What’s next? – Security Symbols©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    55. 55. What’s next? – Browser Profiling©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event“The E-commerce Newbie”• Little online shoppingexperience.• Likely prefers credit card orsimilar payment methods• Needs clear fulfillmentinstructions• Needs highly secure cart“The Digital Prodigy”• Extensive online shoppingexperience.• May prefer internet wallets,PayPal, or other “newer”payment methods• Wants to “Get it now”“The Business Buyer”• Buys on behalf of the company.• Purchase Orders, Wire Transfer• Has experience buying online@MichaelBatko
    56. 56. What’s next? – Browser Profiling©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko“The Apple Fanboy, Hipster”• Charge them more• Orbitz figured it out
    57. 57. SummaryNo such thing as a one-size-fits-all cartUtilize GeoIP -> Focus on key locales• Present and price properly• Get rid of unnecessary fields• Place fields in the correct order byterritory• Show review pages in Europe©2013, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.#TLE2013The Live Event@MichaelBatko
    58. 58. Contact InfoMichael BatkoKey Account Managercleverbridgebatko@cleverbridge.comhttp://www.linkedin.com/in/michaelbatkohttp://www.buildingkeystones.com#TLE2013The Live EventThank You@MichaelBatko
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