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cleverbridge key account managers, Mike Batko and Andy Peterson provide action-oriented best practices for optimizing the e-commerce experience for both B2B and B2C customers.
• Common techniques for analyzing webstore performance data
• How to use analysis to make confident business decision
This presentation addresses five common business problems
1. Revenue from high traffic countries is low
2. Pick rates on cross-sells and up-sells are low
3. Customer contact rates and/or refund rates are too high
4. Sales revenue for a specific product or product line is low
5. Customers are leaving the order process when they are required to create an account before placing an order
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