Conversion Rate Optimization for Holiday Season E-Commerce [Infographic]
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Conversion Rate Optimization for Holiday Season E-Commerce [Infographic]

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With 2013 online holiday spending predicted to increase 15.1% to $61.8 billion, this infographic provides data and pro tips to help companies increase conversion rates during the holiday season by ...

With 2013 online holiday spending predicted to increase 15.1% to $61.8 billion, this infographic provides data and pro tips to help companies increase conversion rates during the holiday season by optimizing their shopping cart, email marketing, mobile, paid search and social. It’s not too late to apply these tips to help boost your end-of-the-year revenue!

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Conversion Rate Optimization for Holiday Season E-Commerce [Infographic] Conversion Rate Optimization for Holiday Season E-Commerce [Infographic] Infographic Transcript

  • CONVERSION RATE OPTIMIZATION for Holiday Season E-COMMERCE HOLIDAY E-COMMERCE AT A GLANCE $1.275 BILLION $1.362 BILLION $1.465 DEC BILLION 10 DEC 04 NOV predicted online spending $61.8 26 BILLION was spent online during the months of Nov & Dec $42.3 BILLION 15.1% predicted increase 14% increase from 2011 NOV DEC 2012 NOV DEC 2013 tips 10 DEC 21 25 DEC JAN 26 01 NEW YEAR 05 DEC KWAANZAA HANUKKAH 02 DEC CHRISTMAS 29 DEC WINTER SOLSTICE 28 DEC CYBER MONDAY NOV THANKS GIVING 27 NOV BLACK FRIDAY NOV GREEN MONDAY CHOOSE CAMPAIGN THEMES BASED ON SPECIAL EVENTS IN NOVEMBER AND DECEMBER INCREASE SHOPPING CART CONVERSION CELEBRATE YOUR PRESENCE AND GROW YOUR REVENUE IN NOVEMBER AND DECEMBER BY EXCELLING IN THESE AREAS SALES / MARKETING / IT ALIGNMENT CART FUNCTIONALITY PROMOTIONS Email Search $ Social Affiliate Marketing FULFILLMENT (DELIVERY OR AUTHENTICATION ) WEBSITE PERFORMANCE CUSTOMER SERVICE WWW. LOOK FOR WAYS TO ENCOURAGE HESITANT BUYERS SAVE! Trust Seals Live Chats Last-Minute Deals & Want it by X? 21% of marketers plan to advertise eCoupons - but be careful! Make sure that your coupon codes are safe from fraud by building protected links. ! INCREASE EMAIL MARKETING CONVERSION 28 In the U.S. alone, more than Email accounts for nearly OF ALL EMAILS are sent during the holiday season. OF WEBSITE VISITS (ahead of social) Email accounts for HIGHER CONVERSIONS 3% 28% 3.58% than search 2.49% and social .71% combined tips OPTIMIZE FOR MOBILE 1 in 3 e-commerce emails links to a landing page not optimized for mobile Don’t forget that after people have bought once, they’re more likely to buy again. So encourage them to sign up for your newsletter follow you on Facebook or Twitter get a coupon they can use toward a future purchase INCREASE PAID SEARCH CONVERSION 15% OF SHOPPERS who used only one channel before converting, used search as that single channel. tips KEYWORD Review your analytics from previous holiday seasons for trends in incoming search keywords, top categories or brands, popular on-site search terms and more. INCREASE SOCIAL 50% OFF 49% OF MARKETERS plan to use social media sharing tools on their site 45% OF MARKETERS plan to advertise holiday deals on social media 36% OF MARKETERS plan to advertise product promotions on social media 23% OF CONSUMERS who shopped online during Cyber Monday said they shared deals they found with others on their social networks tips TEST, TEST, TEST “One accurate measurement is worth a thousand expert opinions” - Admiral Grace Murray Hopper MORE THAN A/B OR MVT 20% of companies say they don’t have an online testing strategy Test the content, layout and segmentation of headlines, forms and calls-to-action to find higher conversion rates. Be sure to offer promotions that are consistent across all users' touchpoints and function well across a variety of: OS Browsers Operating systems Connection speeds Screen resolutions For more ideas and insight on conversion rate optimization, visit blog.cleverbridge.com Sources: comScore, eMarketer, Forrester Research, Econsultancy, Building Keystones Follow us @cleverbridge