the next generation of marketing technology platform

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It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.

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the next generation of marketing technology platform

  1. 1. Sitecore. Compelling Web Experiences Integrate, Innovate or Die! Cleve Gibbon: cleve@cognifide.com CTO Page 1 www.sitecore.net
  2. 2. Sitecore. Compelling Web Experiences The Agenda • The Chaos that is Content. • Say NO to sites! • Build your own Platform. • The Future? Page 2 www.sitecore.net
  3. 3. Providing Expertise Technologists that executes and guides for the Marketing worldDigital Marketing Strategies © 2011 Cognifide Limited
  4. 4. 80+ staff - Privately Held Close Relationships With Clients profitable, organic growth driven by a shared commitment toBased in Poznan and London Delivering Outstanding Results © 2011 Cognifide Limited
  5. 5. Sitecore. Compelling Web ExperiencesThe Chaos that is Content. Page 5 www.sitecore.net
  6. 6. Sitecore. Compelling Web Experiences It starts with Remark-able content • Consumers tune out traditional marketing efforts. • Influence by content, community & marketplace. • Brands need to position, target & segment. CUSTOMER CUSTOMER CUSTOMER TARGET REMARKABL PRODUCT CUSTOMER E CUSTOMER POSITION SEGMENT CUSTOMER CUSTOMER CUSTOMER Page 6 www.sitecore.net
  7. 7. Sitecore. Compelling Web Experiences However… 75% of companies know that customers are social... …only 10% of them are doing something about it! Page 7 www.sitecore.net
  8. 8. Sitecore. Compelling Web Experiences Where is the Remark-able Content? Page 8 www.sitecore.net
  9. 9. Sitecore. Compelling Web Experiences Social getting bigger… 22% of Internet time is social Page 9 www.sitecore.net
  10. 10. Sitecore. Compelling Web Experiences Site Shifters Page 10 www.sitecore.net
  11. 11. Sitecore. Compelling Web Experiences Channel Issues SOCIAL EMAIL MEDIA CMS CONTENT STRATEGY WEB MOBILE Page 12 www.sitecore.net
  12. 12. Sitecore. Compelling Web Experiences Integration Issues SOCIAL CRM MEDIA EMAIL CMS SEARCH INTEGRATIONS CHANNELS PRODUCT ONLINE CONTENT STRATEGY WEB ECOMMERCE MOBILE ANALYTICS MARKETING AUTOMATION Page 13 www.sitecore.net
  13. 13. Sitecore. Compelling Web ExperiencesSay NO to sites! Page 14 www.sitecore.net
  14. 14. Sitecore. Compelling Web Experiences Never just one site Page 15 www.sitecore.net
  15. 15. Sitecore. Compelling Web Experiences There are other digital experiences. Lots more! Page 16 www.sitecore.net
  16. 16. Sitecore. Compelling Web Experiences English is not the only language Page 17 www.sitecore.net
  17. 17. Sitecore. Compelling Web Experiences Local is the new Focal Localised Content Page 18 www.sitecore.net
  18. 18. Sitecore. Compelling Web Experiences Time to get personal YOU ARE HERE! Page 19 www.sitecore.net
  19. 19. Sitecore. Compelling Web ExperiencesBuild your own Platform. Page 20 www.sitecore.net
  20. 20. Sitecore. Compelling Web Experiences Sitecore Customer Engagement Platform Page 21 www.sitecore.net
  21. 21. Sitecore. Compelling Web Experiences Platform to build Marketing Technology Platforms Define the platform. “A platform for delivering meaningful engagement.” Page 22 www.sitecore.net
  22. 22. Sitecore. Compelling Web Experiences Clear Content Architecture Specify a content architecture “The tangible model for business content” Page 23 www.sitecore.net
  23. 23. Sitecore. Compelling Web Experiences Product Integrations Baked In Integrate everything. “Bring CRM, eCommerce, Analytics & Search closer.” Page 24 www.sitecore.net
  24. 24. Sitecore. Compelling Web Experiences Big Data Management Deliver „A‟ Class Data “Automated, accurate, aggregated, accessible, audit able and always available.” Page 25 www.sitecore.net
  25. 25. Sitecore. Compelling Web Experiences Rise of the Brand Platform APIs Create APIs that can COPE “Create One, Publish Everywhere” Page 26 www.sitecore.net
  26. 26. Sitecore. Compelling Web Experiences Govern through a clear content strategy Content Strategy is a Process. “Define, develop, document and disseminate” Page 27 www.sitecore.net
  27. 27. Sitecore. Compelling Web Experiences Now engage! YOU ARE HERE! Page 28 www.sitecore.net
  28. 28. Sitecore. Compelling Web ExperiencesThe Future? Page 29 www.sitecore.net
  29. 29. Sitecore. Compelling Web Experiences The Future? • Collision course for CRM and CMS Platform Providers. • Proliferation of good and bad „business APIs‟ • Better integration of Marketing Automation & Digital Experiences. • Cloud is here. We‟re going mobile. • It’s time for the enterprise to be social real-time! The future is already here — its just not very evenly distributed William Gibson Page 30 www.sitecore.net
  30. 30. Sitecore. Compelling Web Experiences Thank you Let‟s Talk! www.cognifide.com/blogs/sitecore/ @cognifide www.marketingtechnologyplatform.com @cleveg Page 31 www.sitecore.net

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