the next generation of marketing technology platform

Sitecore. Compelling Web Experiences Integrate, Innovate or Die! Cleve Gibbon: cleve@cognifide.com CTO Page 1 www.sitecore.net

Sitecore. Compelling Web Experiences The Agenda • The Chaos that is Content. • Say NO to sites! • Build your own Platform. • The Future? Page 2 www.sitecore.net

80+ staff - Privately Held Close Relationships With Clients profitable, organic growth driven by a shared commitment toBased in Poznan and London Delivering Outstanding Results © 2011 Cognifide Limited

Sitecore. Compelling Web ExperiencesThe Chaos that is Content. Page 5 www.sitecore.net

Sitecore. Compelling Web Experiences It starts with Remark-able content • Consumers tune out traditional marketing efforts. • Influence by content, community & marketplace. • Brands need to position, target & segment. CUSTOMER CUSTOMER CUSTOMER TARGET REMARKABL PRODUCT CUSTOMER E CUSTOMER POSITION SEGMENT CUSTOMER CUSTOMER CUSTOMER Page 6 www.sitecore.net

Sitecore. Compelling Web Experiences However… 75% of companies know that customers are social... …only 10% of them are doing something about it! Page 7 www.sitecore.net

Sitecore. Compelling Web Experiences Where is the Remark-able Content? Page 8 www.sitecore.net

Sitecore. Compelling Web Experiences Social getting bigger… 22% of Internet time is social Page 9 www.sitecore.net

Sitecore. Compelling Web Experiences Site Shifters Page 10 www.sitecore.net

Sitecore. Compelling Web Experiences Channel Issues SOCIAL EMAIL MEDIA CMS CONTENT STRATEGY WEB MOBILE Page 12 www.sitecore.net

Sitecore. Compelling Web Experiences Integration Issues SOCIAL CRM MEDIA EMAIL CMS SEARCH INTEGRATIONS CHANNELS PRODUCT ONLINE CONTENT STRATEGY WEB ECOMMERCE MOBILE ANALYTICS MARKETING AUTOMATION Page 13 www.sitecore.net

Sitecore. Compelling Web ExperiencesSay NO to sites! Page 14 www.sitecore.net

Sitecore. Compelling Web Experiences Never just one site Page 15 www.sitecore.net

Sitecore. Compelling Web Experiences There are other digital experiences. Lots more! Page 16 www.sitecore.net

Sitecore. Compelling Web Experiences English is not the only language Page 17 www.sitecore.net

Sitecore. Compelling Web Experiences Local is the new Focal Localised Content Page 18 www.sitecore.net

Sitecore. Compelling Web Experiences Time to get personal YOU ARE HERE! Page 19 www.sitecore.net

Sitecore. Compelling Web ExperiencesBuild your own Platform. Page 20 www.sitecore.net

Sitecore. Compelling Web Experiences Sitecore Customer Engagement Platform Page 21 www.sitecore.net

Sitecore. Compelling Web Experiences Platform to build Marketing Technology Platforms Define the platform. “A platform for delivering meaningful engagement.” Page 22 www.sitecore.net

Sitecore. Compelling Web Experiences Clear Content Architecture Specify a content architecture “The tangible model for business content” Page 23 www.sitecore.net

Sitecore. Compelling Web Experiences Product Integrations Baked In Integrate everything. “Bring CRM, eCommerce, Analytics & Search closer.” Page 24 www.sitecore.net

Sitecore. Compelling Web Experiences Big Data Management Deliver „A‟ Class Data “Automated, accurate, aggregated, accessible, audit able and always available.” Page 25 www.sitecore.net

Sitecore. Compelling Web Experiences Rise of the Brand Platform APIs Create APIs that can COPE “Create One, Publish Everywhere” Page 26 www.sitecore.net

Sitecore. Compelling Web Experiences Govern through a clear content strategy Content Strategy is a Process. “Define, develop, document and disseminate” Page 27 www.sitecore.net

Sitecore. Compelling Web Experiences Now engage! YOU ARE HERE! Page 28 www.sitecore.net

Sitecore. Compelling Web ExperiencesThe Future? Page 29 www.sitecore.net

Sitecore. Compelling Web Experiences The Future? • Collision course for CRM and CMS Platform Providers. • Proliferation of good and bad „business APIs‟ • Better integration of Marketing Automation & Digital Experiences. • Cloud is here. We‟re going mobile. • It’s time for the enterprise to be social real-time! The future is already here — its just not very evenly distributed William Gibson Page 30 www.sitecore.net

Sitecore. Compelling Web Experiences Thank you Let‟s Talk! www.cognifide.com/blogs/sitecore/ @cognifide www.marketingtechnologyplatform.com @cleveg Page 31 www.sitecore.net

the next generation of marketing technology platform

by cleveg on Nov 06, 2011

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the next generation of marketing technology platform — Presentation Transcript